Research output per year
Research output per year
Ph.D., Vice Dean for Strategic Development, Director of Business School, Faculty of Business and Social Science
Broad interest in Business-to-Business Marketing with a particular interest in:
My research and approach to BtB Marketing builds on the assumption that business and value creation emanates from what is betweenorganisations: That the company is interdependent on specific others for conducting and developing business. My research focuses on companies’ strategizing and networking efforts, driven by business interests to gain specific business outcomes – e.g. creating value, innovations or sustainable development through exchanges in relationships, in supply chains, or networks.
A manager’s decisions and actions will build on her perception of her own business in relation to that of others and their respective position and role in the network. Also, the company’s re-actions towards others when competing or collaborating is very important. In this interdependent setting, the manoeuvring of a company is constraint as well as enabled by the business interests and choices of specific counterparties. This does not mean that the company and manager become puppets on a string. On the contrary, my research aims to contribute with insights on how companies can better manage in buyer-seller exchanges and industrial networks.
Research output: Contribution to journal › Journal article › Research › peer-review
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
Research output: Contribution to journal › Journal article › Research › peer-review
Research output: Contribution to journal › Journal article › Research › peer-review
Per Vagn Freytag (Chairman), Kristin B. Munksgaard (Organizer), Ann Højbjerg Clarke (Organizer), Anne-Mette Hjalager (Participant), Dannie Kjeldgaard (Organizer), Domen Bajde (Organizer), Søren Tollestrup Askegaard (Organizer) & Martin Hannibal (Organizer)
Activity: Attending an event › Conference organisation or participation
Kristin B. Munksgaard (Guest lecturer)
Activity: Talks and presentations › Talks and presentations in private or public companies
Kristin B. Munksgaard (Guest lecturer)
Activity: Talks and presentations › Talks and presentations in private or public companies
Kristin B. Munksgaard (Guest lecturer)
Activity: Talks and presentations › Talks and presentations in private or public companies
Kristin B. Munksgaard (Panel member), Søren E. Nielsen (Panel member) & Kasper Kjærsgaard Jensen (Panel member)
Activity: Talks and presentations › Talks and presentations in private or public companies
Theis, J., Munksgaard, K. B. & Clausen, M. P.
01/06/2023 → 31/05/2024
Project: Other
Ingstrup, M. B., Toftild, L. F., Munksgaard, K. B., Damgaard, T. & Knudstorp, C. Ø.
01/02/2022 → 31/12/2022
Project: Research
01/01/2019 → 31/12/2020
Project: Research
Munksgaard, K. B., Evald, M. R. & Clarke, A. H.
01/09/2016 → 31/08/2020
Project: Research
28/09/2023
1 Media contribution
Press/Media: Press / Media
28/09/2023
1 Media contribution
Press/Media: Press / Media
28/09/2023
1 Media contribution
Press/Media: Press / Media
28/05/2023
1 Media contribution
Press/Media: Press / Media
Munksgaard, Kristin B. (Recipient), 2016
Prize: Prizes, scholarships, distinctions
Kristin B. Munksgaard 02/09/2019 → 03/12/2019 |
Course: Teaching
Kristin B. Munksgaard 01/09/2006 → 31/01/2019 |
Course: Teaching