Research Output per year
Personal profile
Research interests
Broad interest in Business-to-Business Marketing with a particular interest in:
- Buyer-supplier exchange in relationships and industrial network
- Collaborative innovation
- Business strategizing and networking
- Sustainability
- Supplier Driven Innovation
Research areas
My research and approach to BtB Marketing builds on the assumption that business and value creation emanates from what is betweenorganisations: That the company is interdependent on specific others for conducting and developing business. My research focuses on companies’ strategizing and networking efforts, driven by business interests to gain specific business outcomes – e.g. creating value, innovations or sustainable development through exchanges in relationships, in supply chains, or networks.
A manager’s decisions and actions will build on her perception of her own business in relation to that of others and their respective position and role in the network. Also, the company’s re-actions towards others when competing or collaborating is very important. In this interdependent setting, the manoeuvring of a company is constraint as well as enabled by the business interests and choices of specific counterparties. This does not mean that the company and manager become puppets on a string. On the contrary, my research aims to contribute with insights on how companies can better manage in buyer-seller exchanges and industrial networks.
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Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output
Purchasing’s tasks at the interface between internal and external networks
Bastholm, S. M. & Munksgaard, K. B., 6. Jan 2020, In : Journal of Business and Industrial Marketing. 35, 1, p. 159-171Research output: Contribution to journal › Journal article › Research › peer-review
Open Access
File
Actions for relationship value: a mission impossible?
Munksgaard, K. B. & Frandsen, K., 13. May 2019, In : European Journal of Marketing. 53, 5, p. 892-915Research output: Contribution to journal › Journal article › Research › peer-review
Open Access
File
Business Interests Shaping Networking Boundaries
Munksgaard, K. B., 28. Aug 2019.Research output: Contribution to conference without publisher/journal › Paper › Research › peer-review
Knowledge Sharing as a Starting Point for Business Model Innovation
Freytag, P. V. & Munksgaard, K. B., Jan 2019.Research output: Contribution to conference without publisher/journal › Paper › Research
Waste to value: How do organizations make sense of relationship development opportunities in the circular economy?
Kragh, H. & Munksgaard, K. B., Jan 2019.Research output: Contribution to conference without publisher/journal › Paper › Research
Activities
Barrierer og motivationer for bæredygtig forretning
Kristin B. Munksgaard (Speaker), , Jens Brock (Lecturer), & Tina Højrup Kjær (Other)
22. Nov 2019
Activity: Talks and presentations › Talks and presentations in private or public companies
Politiken Ledelseskursus: Netværksledelse - fra personlige relationer til professionelt netværk - del 2
Kristin B. Munksgaard (Guest lecturer)
21. Nov 2019
Activity: Talks and presentations › Talks and presentations in private or public companies
En bæredygtig forretning?
Kristin B. Munksgaard (Speaker)
18. Nov 2019
Activity: Talks and presentations › Talks and presentations in private or public companies
Politiken Ledelseskursus: Netværksledelse - fra personlige relationer til professionelt netværk - del 1
Kristin B. Munksgaard (Guest lecturer)
15. Nov 2019
Activity: Talks and presentations › Talks and presentations in private or public companies
Frej Fødevarekonference
Kristin B. Munksgaard (Lecturer)
12. Nov 2019
Activity: Talks and presentations › Talks and presentations in private or public companies
Projects
Press / Media
Grundfos skal være klimapositiv: "Det er et paradigmeskifte"
23/12/2019
1 Media contribution
Press/Media: Press / Media
De skal gøre Grundfos til klimaets bedste ven
21/12/2019
1 Media contribution
Press/Media: Press / Media
Kolding: First Movere mødes for sidste gang i år
18/11/2019
1 Media contribution
Press/Media: Press / Media
Kolding: First Movere mødes for sidste gang i år
18/11/2019
1 Media contribution
Press/Media: Press / Media
Prizes
SDU Teaching Award 2016
Munksgaard, Kristin B. (Recipient), 2016
Prize: Prizes, scholarships, distinctions
Teaching & Supervision
Markedsføring på professionelle markeder (B2B)
| Kristin B. Munksgaard 02/09/2019 → 03/12/2019 |
Course: Teaching and supervision › Teaching
Markedsføring på professionelle markeder (B2B)
| Kristin B. Munksgaard 01/09/2006 → 31/01/2019 |
Course: Teaching