Kristin B. Munksgaard

Ph.D., Head of PhD School, Faculty of Business and Social Science

  • Universitetsparken 1

    6000 Kolding

    Denmark

20012020

Research output per year

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Personal profile

Research interests

Broad interest in Business-to-Business Marketing with a particular interest in:

  • Buyer-supplier exchange in relationships and industrial network
  • Collaborative innovation
  • Business strategizing and networking
  • Sustainability
  • Supplier Driven Innovation

Research areas

My research and approach to BtB Marketing builds on the assumption that business and value creation emanates from what is betweenorganisations: That the company is interdependent on specific others for conducting and developing business. My research focuses on companies’ strategizing and networking efforts, driven by business interests to gain specific business outcomes – e.g. creating value, innovations or sustainable development through exchanges in relationships, in supply chains, or networks.

A manager’s decisions and actions will build on her perception of her own business in relation to that of others and their respective position and role in the network. Also, the company’s re-actions towards others when competing or collaborating is very important. In this interdependent setting, the manoeuvring of a company is constraint as well as enabled by the business interests and choices of specific counterparties. This does not mean that the company and manager become puppets on a string. On the contrary, my research aims to contribute with insights on how companies can better manage in buyer-seller exchanges and industrial networks.

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Research Output

Purchasing’s tasks at the interface between internal and external networks

Bastholm, S. M. & Munksgaard, K. B., 6. Jan 2020, In : Journal of Business and Industrial Marketing. 35, 1, p. 159-171

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access
File
  • 41 Downloads (Pure)

    Actions for relationship value: a mission impossible?

    Munksgaard, K. B. & Frandsen, K., 13. May 2019, In : European Journal of Marketing. 53, 5, p. 892-915

    Research output: Contribution to journalJournal articleResearchpeer-review

    Open Access
    File
  • 70 Downloads (Pure)

    Business Interests Shaping Networking Boundaries

    Munksgaard, K. B., 28. Aug 2019.

    Research output: Contribution to conference without publisher/journalPaperResearchpeer-review

    Knowledge Sharing as a Starting Point for Business Model Innovation

    Freytag, P. V. & Munksgaard, K. B., Jan 2019.

    Research output: Contribution to conference without publisher/journalPaperResearch

    Waste to value: How do organizations make sense of relationship development opportunities in the circular economy?

    Kragh, H. & Munksgaard, K. B., Jan 2019.

    Research output: Contribution to conference without publisher/journalPaperResearch

    Activities

    Barrierer og motivationer for bæredygtig forretning

    Kristin B. Munksgaard (Speaker), , Jens Brock (Lecturer), & Tina Højrup Kjær (Other)

    22. Nov 2019

    Activity: Talks and presentationsTalks and presentations in private or public companies

    Politiken Ledelseskursus: Netværksledelse - fra personlige relationer til professionelt netværk - del 2

    Kristin B. Munksgaard (Guest lecturer)

    21. Nov 2019

    Activity: Talks and presentationsTalks and presentations in private or public companies

    En bæredygtig forretning?

    Kristin B. Munksgaard (Speaker)

    18. Nov 2019

    Activity: Talks and presentationsTalks and presentations in private or public companies

    Politiken Ledelseskursus: Netværksledelse - fra personlige relationer til professionelt netværk - del 1

    Kristin B. Munksgaard (Guest lecturer)

    15. Nov 2019

    Activity: Talks and presentationsTalks and presentations in private or public companies

    Frej Fødevarekonference

    Kristin B. Munksgaard (Lecturer)

    12. Nov 2019

    Activity: Talks and presentationsTalks and presentations in private or public companies

    Projects

    VIFU Fødevaresektorens Innovationsnetværk

    Munksgaard, K. B.

    27/11/201231/05/2014

    Project: Research

    Vifu Fødevaresektorens Innovationsnetværk 2

    Munksgaard, K. B.

    15/03/201430/06/2014

    Project: Research

    ACCELTECH

    Munksgaard, K. B.

    01/07/201630/06/2017

    Project: Research

    ’Waste to Value’ fra jord til bord

    Munksgaard, K. B.

    01/07/201730/06/2018

    Project: Research

    AccelTech II

    Munksgaard, K. B.

    01/07/201730/06/2018

    Project: Research

    Press / Media

    Grundfos skal være klimapositiv: "Det er et paradigmeskifte"

    Kristin B. Munksgaard

    23/12/2019

    1 Media contribution

    Press/Media: Press / Media

    De skal gøre Grundfos til klimaets bedste ven

    Kristin B. Munksgaard

    21/12/2019

    1 Media contribution

    Press/Media: Press / Media

    First Movere mødes for sidste gang i år

    Kristin B. Munksgaard

    19/11/2019

    1 Media contribution

    Press/Media: Press / Media

    Kolding: First Movere mødes for sidste gang i år

    Kristin B. Munksgaard

    18/11/2019

    1 Media contribution

    Press/Media: Press / Media

    Kolding: First Movere mødes for sidste gang i år

    Kristin B. Munksgaard

    18/11/2019

    1 Media contribution

    Press/Media: Press / Media

    Prizes

    SDU Teaching Award 2016

    Munksgaard, Kristin B. (Recipient), 2016

    Prize: Prizes, scholarships, distinctions

    Teaching & Supervision

    Markedsføring på professionelle markeder (B2B)

    Kristin B. Munksgaard

    02/09/201903/12/2019

    Course: Teaching and supervisionTeaching

    Marketing

    Kristin B. Munksgaard & Henriette Leer Blindbæk

    01/02/201929/03/2019

    Course: Supervision

    Internationalt virksomhedssamarbejde

    Kristin B. Munksgaard

    01/09/201431/01/2019

    Course: Teaching

    Specialfag i Marketing

    Kristin B. Munksgaard

    01/02/201830/06/2018

    Course: Teaching