Kipnis, E.,
Pullig, C.,
Demangeot, C.,
Galalae, C.,
Emontspool, J.,
Ybarra, O. &
Rios, K.,
2020,
Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS World Marketing Congress (WMC). Pantoja, F., Wu, S. & Krey, N. (eds.).
Springer,
p. 297-298 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).
Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review