Julie Emontspool

Associate Professor, Vice Head of Dep for Edu, Department of Marketing & Management
Associate Professor, Consumption, Culture and Commerce

https://orcid.org/0000-0002-1012-7393

Phone65503239, 66155129
Emailjuli@sam.sdu.dk

Campusvej 55
5230 Odense M
Denmark

Research output per year

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Personal profile

Research areas

Challenges and barriers for consumer inclusion in the marketplace, studied from a Consumer Culture Theory perspective

Research interests

Ethnic and postcolonial tensions in the marketplace, InterCultural Competences, Global markets, Cosmopolitanism, Barriers to adopting sustainable consumption practices

Current projects

Ethnic conflicts in the supermarket
Materiality and Morality in religious fashion choices
Global cities: Brands or cultural drivers?
Plastic - Discursive constructions of matter
Logistic perspectives on sustainable consumption
Learning from food festivals as retail spaces

Research areas

Consumer Culture
Globalization
Immigration and Emigration
Minorities

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Research Output

13 Conference abstract for conference
10 Book chapter
6 Article in proceedings
6 Paper
13 More

Bridging the Determinist-interpretivist Divide in Intercultural Competence Research

Emontspool, J. & Hansen, K. R., Jan 2020, In : European Journal of International Management. 14, 2, p. 251-272

Research output: Contribution to journal › Journal article › Research › peer-review

Constructing a bridge to multicultural marketplace well-being: A consumer-centered framework for marketer action

Demangeot, C., Kipnis, E., Pullig, C., Cross, S. N., Emontspool, J., Galalae, C., Grier, S. A., Rosenbaum, M. S. & Best, S. F., Jul 2019, In : Journal of Business Research. 100, p. 339-353

Research output: Contribution to journal › Journal article › Research › peer-review

Culinary communication practices: the role of retail spaces in producing field-specific cultural capital

Galalae, C., Emontspool, J. & Omidvar, O., 2019, Consumer Culture Theory. Bajde, D., Kjeldgaard, D. & Belk, R. W. (eds.). Emerald Group Publishing, p. 169-181 (Research in Consumer Behavior, Vol. 20).

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Effects of multicultural integrated advertising message framing on perceived benefits of multiculturalism

Kipnis, E., Pullig, C., Demangeot, C., Galalae, C., Emontspool, J., Ybarra, O. & Rios, K., 25. May 2019, p. 5-5. 1 p.

Research output: Contribution to conference without publisher/journal › Paper › Research › peer-review

Learning in Various Types of New Ventures: The Role of “Incoming” Entrepreneurs

Emontspool, J. & Servais, P., 2019, Diaspora Networks in International Business: Perspectives for Understanding and Managing Diaspora Business and Resources. Elo, M. & Minto-Coy, I. (eds.). Springer, p. 41-54 (Contributions to Management Science).

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review