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Personal profile

Research areas

Socio-cultural barriers to changing consumption practices in global societies, studied in contexts related to social and environmental sustainability (shopping practices, relation to and consumption of nature, waste avoidance) 

Research interests

Ethnic and postcolonial tensions in the marketplace, Biosocial reconfigurations shaping sustainable consumption practices, Global markets, Cosmopolitanism & InterCultural Competences.

As head of the "Sustainable Markets" research cluster, I collaborate with colleagues from across the Social Sciences but also other faculties in addressing the complex sustainability challenges that our societies face.

Current projects

  • Ethnic conflicts in the supermarket
  • Owning nature - sustainable consumption and biosocial relations in private gardens. Please visit: https://www.sdu.dk/da/om_sdu/institutter_centre/i_marketing/forskning/forskningsprojekter/whoownsnature
  • Plastic - Discursive constructions of matter
  • Logistic perspectives on sustainable consumption
  • The market and consumption potential for Jellyfish-based products in Europe

Research areas

  • Consumer Culture
  • Globalization
  • Immigration and Emigration
  • Minorities


Fingerprints are formed from scientific publications and create an index of weighted keyword concepts for each individual researcher.
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