Judy Hermansen

Search results

• 2015

  Structures of brand and anti-brand meaning: A semiotic square analysis of reflexive consumption

  Østergaard, P., Hermansen, J. & Fitchett, J., 2015, In: Journal of Brand Management. 22, 1, p. 60-77

  Research output: Contribution to journal › Journal article › Research › peer-review

  • Semiotics 100%
  • Consumer Culture 50%
  • Danish 50%
  • Modern society 50%
  • Brand Strategy 50%
• 2014

  Åh, at kunne styre forbrugerne!

  Hermansen, J., 2014, In: Beezz Business Review. 4, p. 11-13

  Research output: Contribution to journal › Journal article › Communication

  File
  153 Downloads (Pure)

• Kultur skaber markeder

  Hermansen, J., 2014, In: Aftryk.

  Research output: Contribution to journal › Journal article › Communication

• Leder Beezz Buzz

  Hermansen, J., 2014, In: Beezz Business Review. 3, p. 2

  Research output: Contribution to journal › Editorial

  File
  27 Downloads (Pure)

• Leder Beezz Buzz

  Hermansen, J., 2014, In: Beezz Business Review. 4, p. 2

  Research output: Contribution to journal › Editorial

  File
  22 Downloads (Pure)

• Leder Beezz Buzz

  Hermansen, J., 2014, In: Beezz Business Review. 1, p. 2

  Research output: Contribution to journal › Editorial

  File
  30 Downloads (Pure)

• "Som at blande olie og vand ...": Om journalistisk formidling af forskning

  Wien, C., Hermansen, J. & Østergaard, P., 2014, In: Nordicom-Information. 36, 1, p. 1-20

  Research output: Contribution to journal › Journal article › Research › peer-review

• Talende regneark og krøllede hjerner

  Hermansen, J., 28. Oct 2014, In: Fyens Stiftstidende. p. 34-35

  Research output: Contribution to journal › Contribution to newspaper - Feature article

  File
  48 Downloads (Pure)

• Vi skal også være søde ved de kreative

  Hermansen, J., Nov 2014, In: Aftryk. 7, p. 18

  Research output: Contribution to journal › Comment/debate › Communication

  File
  33 Downloads (Pure)
• 2013

  Balladen med forbrugerne

  Hermansen, J., 2013, In: Aftryk. 8, p. 18

  Research output: Contribution to journal › Journal article › Communication

  File
  24 Downloads (Pure)

• Beezz Buzz (2)

  Hermansen, J., 2013, In: Beezz Business Review. 2, p. 2 1 p.

  Research output: Contribution to journal › Journal article › Communication

  File
  18 Downloads (Pure)

• Den ægte vare er det nye sort

  Hermansen, J., 2013, In: Aftryk. 1 p.

  Research output: Contribution to journal › Journal article › Communication

  File
  38 Downloads (Pure)

• Hva' me' kulturen?

  Hermansen, J., 2013, In: Beezz Business Review. 2, p. 8-10 3 p.

  Research output: Contribution to journal › Journal article › Communication

  File
  182 Downloads (Pure)

• Retro-revolutionen

  Hermansen, J., Jun 2013

  Research output: Other contribution › Net publication - Internet publication › Communication

  File
  82 Downloads (Pure)

• Semiotik for brand managers

  Hermansen, J., 2013, In: Beezz Business Review. 1, p. 11-13 3 p.

  Research output: Contribution to journal › Journal article › Communication

  File
  460 Downloads (Pure)
• 2012

  Ægte autentisk branding

  Hermansen, J., Mar 2012

  Research output: Other contribution › Net publication - Internet publication › Communication

  File
  178 Downloads (Pure)

• Ein bischen Menschlichkeit

  Hermansen, J., Dec 2012

  Research output: Other contribution › Net publication - Internet publication › Communication

  File
  37 Downloads (Pure)

• Kommunikation handler også om at tie stille

  Hermansen, J., 2012, In: Aftryk.

  Research output: Contribution to journal › Journal article › Communication
• 2010

  Antibranding: Hvorfor er branding altid bagefter?

  Hermansen, J., 2010

  Research output: Other contribution › Net publication - Internet publication › Communication

• Balladen om branding

  Hermansen, J., Sept 2010, In: Market. 45

  Research output: Contribution to journal › Journal article › Communication

• En, to, tre - tjek på branding: Resumé af: One, two, three: A practical brand anatomy af Paulo de Lencastre og Ana Cõrte-Real, Journal of Brand Management 2010, 17

  Hermansen, J., 2010, In: Brand Base.

  Research output: Contribution to journal › Journal article › Communication

• Hvad betyder forfalskninger for kundens relationer til brandet?:  Resumé af:The Impact of Counterfeiting on Genuine-Item Consumers' Brand Relationships Suraj Commuri Journal of Marketing Vol 73 (May 2009)

  Hermansen, J., 1. Jan 2010, In: Brand Base.

  Research output: Contribution to journal › Journal article › Communication

• Hvordan forstår forbrugerne åbne og lukkede reklamer? Resumé af: Open versus closed advertising texts and interpretive communitiesAf: Natalia Yannopoulou, University of Warwick og Richard Elliott, University of BathInternational Journal of Advertising, 27(1), 2008

  Hermansen, J., 1. Mar 2010, In: Brand Base.

  Research output: Contribution to journal › Journal article › Communication

• Hvordan reagerer forbrugerne på billedsprog i printannoncer?: Resumé af: Consumer Responses to Tropes in Print Advertising Af: Mark Toncar, Lycoming College og James Munch, University of Texas Journal of Advertising, Vol XXX, No 1, Spring 2001

  Hermansen, J., 1. Feb 2010, In: Brand Base.

  Research output: Contribution to journal › Journal article › Communication

• Kreative ledere - store ideer gennem 30 år: Resume af: Creative Leaders - Thirty years of big ideas, af Christy Ashley og Jason D. Oliver i Journal of Advertising, Spring 2010, Vol 39 (1)

  Hermansen, J., 2010, In: Brand Base.

  Research output: Contribution to journal › Journal article › Communication

• Når modtagerne gerne vil blande sig:  Fortolkning er en vigtig del af fornøjelsen ved at være modtager. Og det er hverken sjovt eller smigrende at blive talt til, som om man ikke kan eller gider tænke.

  Hermansen, J., 1. Mar 2010, In: Brand Base. 31, p. 6-9

  Research output: Contribution to journal › Journal article › Communication

• Nye boller på suppen: Hvis vi skubber hjertet op i halsen og ser fremtidens marked lige i øjnene, så er der både udfordringer (newspeak for 'store problemer') og potentialer (newspeak for 'fat det nu!') - men hvad skal der til for at overvinde de første og indløse de sidste?

  Hermansen, J. & Østergaard, P., 1. Mar 2010, In: Brand Base. 31, p. 4-5

  Research output: Contribution to journal › Journal article › Communication
• 2009

  Branding eller kunst?  Branding er en praksis, der både er strategisk og æstetisk - det samme kan i stigende grad siges om kunsten. Og ofte er det slet ikke til at se, hvad der er hvad!

  Hermansen, J., 1. Sept 2009, In: Brand Base. p. 6-7

  Research output: Contribution to journal › Journal article › Communication

• Brandingens hellige gral: Resumé af:Towards the holy grail of defining 'brand'. Af: Leslie de Chertony, University of Birmingham Business School, UK, in: Marketing Theory 9/2009

  Hermansen, J., 2009, In: Brand Base.

  Research output: Contribution to journal › Journal article › Communication

• Brandingens kulturelle koder

  Hermansen, J., 1. Jun 2009, In: Brand Base.

  Research output: Contribution to journal › Journal article › Communication

• Branding og designmanagement: Resumé af:Branding and design management: a brand design management modelAf: Jordi Montaña, URL-ESADE, SpainFrancisco Guzmán, University of North Texas, USAIsa Moll, URL-ESADE, Spain I: JOURNAL OF MARKETING MANAGEMENT, 2007, Vol. 23

  Hermansen, J., 1. Nov 2009, In: Brand Base.

  Research output: Contribution to journal › Journal article › Communication

• Branding til kritiske forbrugere:   Den "symbolske vending" indenfor branding har medført, at forbrugernes relationer til brands er blevet meget komplekse. For at kunne analysere dem har vi derfor været nødt til at udvide den traditionelle erhvervsøkonomiske værktøjskasse med en række redskaber, der er udviklet indenfor helt andre forskningsområder

  Hermansen, J. & Østergaard, P., 1. Dec 2009, In: Brand Base. 30, p. 4-7

  Research output: Contribution to journal › Journal article › Communication

• Brand management og den refleksive forbruger: Med semiotik somhjælpedisciplin

  Østergaard, P. & Hermansen, J., 2009, In: Market. 5, 38, p. 24-29

  Research output: Contribution to journal › Journal article › Communication

• Brand management og den refleksive forbruger - med semiotik som hjælpedisciplin: Forbrugernes relationer til brands er blevet meget komplekse. Og analysen af dem kræver, at vi inddrager nogle redskaber, der ikke findes i den traditionelle erhvervsøkonomiske værkstøjskasse

  Hermansen, J., 1. Nov 2009, In: Market. 38

  Research output: Contribution to journal › Journal article › Communication

• Brands som ideologiske parasitter: Resumé af Douglas B. Holt: "Jack Daniel's America - Iconic brands as ideological parasites and proselytizers", i Journal of Consumer Culture 6(3), London 2006, SAGE Publications, p. 327-353

  Hermansen, J., 1. Jan 2009, In: Brand Base.

  Research output: Contribution to journal › Journal article › Communication

• Det nordiske som brandværdi: Resumé af: Nordic brands towards a design-oriented concept, Ana Roncha, Minho University, Portugal, in: Brand Management Vol. 16, 2008

  Hermansen, J., 1. Apr 2009, In: Brand Base.

  Research output: Contribution to journal › Journal article › Communication

• Er frække reklamer forførende - eller bare spildte anstrengelser?   Resumé af: Controversial advertisement executions and involvement on elaborative processing and comprehension. Bruce A. Huhman (Department of Marketing, New Mexico State University) and Beth Mott-Stenerson (College of Business, University of Southern Indiana). I Journal of Marketing Communications, Vol 14, No 4, September 2008, 293-313

  Hermansen, J., 2009, In: Brand Base.

  Research output: Contribution to journal › Journal article › Communication

• Historien om hvordan ingenting blev noget:  Det hvide rum er et stilistisk virkemiddel, der har rødder i erhvervslivets ønske om at fremstå pletfrit og modernismens ønske om at lufte ud i kunstens verden

  Hermansen, J., 1. Dec 2009, In: Brand Base. 30, p. 12-13

  Research output: Contribution to journal › Journal article › Communication

• Hvad skal vi med en hjerne?: Resumé af: "Brains and brands: Developing mutually informative research in neuroscience and marketing". Tyler K. Perrachione, department of Brain and Cognitive Sciences, Massachusetts Institute of Technology and John R. Perrachione, Truman State University.Journal of Consumer Behaviour, July-October, 2008

  Hermansen, J., 1. Feb 2009, In: Brand Base.

  Research output: Contribution to journal › Journal article › Communication

• Identitetsbaseret branding

  Hermansen, J., 1. May 2009, In: Brand Base.

  Research output: Contribution to journal › Journal article › Communication

• Når branding bliver kunst - og kunst bliver branding

  Hermansen, J., 1. Sept 2009, In: Fyens Stiftstidende. Kulturnat/Høstfest, p. 34

  Research output: Contribution to journal › Contribution to newspaper - Newspaper article

• Når brands bliver brandet: Resumé af:When brands get branded Frank Huber, Johannes Vogel, Frederik MeyerJohannes Gutenberg-University of Mainz, GermanyMarketing Theory, Volume 9 (1), 131-136, 2009 SAGE

  Hermansen, J., 2009, In: Brand Base.

  Research output: Contribution to journal › Journal article › Communication

• Retorik og reklamesprog: Resumé af:Figures of Rhetoric in Advertising LanguageEdward F. McQuarrie, Leavy School of Business, Santa Clara University, CaliforniaDavid Glen Mick, University of Wisconsin, MadisonJournal of Consumer Research, March 1996. Når man ikke kan tvinge forbrugerne til at læse en annonce, så er man nødt til at fange deres opmærksomhed. Når forbrugerne kun skimmer en reklametekst, så må man gøre den uforglemmelig ved første øjekast. Retorik er den klassiske viden om, hvordan man gør sådan noget. Og når målet er overtalelse - hvilket det jo unægteligt er i reklamebranchen - så vil en retoriker bestemt mene, at form kan være meget vigtigere end indhold.

  Hermansen, J., 1. Oct 2009, In: Brand Base.

  Research output: Contribution to journal › Journal article › Communication

• Smagsdommernes lange skygge

  Hermansen, J., 1. Jun 2009, In: Brand Base. 28, p. 12-14 3 p.

  Research output: Contribution to journal › Literature review › Communication
• 2008

  Æstetiseringen af forbruget: En undersøgelse af to udstillinger, hvor branding er kunst - og kunst er branding: Omtale af Isabelle Szmigin's artikel i The Birmingham Business School, UK: The aestheticization of consumption: An exploration of 'brand.new' and 'Shopping'Marketing Theory Articles, Vol 6(1), 2006 Sage Publications

  Hermansen, J., 1. Apr 2008, In: Brand Base.

  Research output: Contribution to journal › Journal article › Communication

• Akustisk branding: Reportage fra Brand Base arrangement

  Hermansen, J., 1. Jan 2008, In: Brand Base.

  Research output: Contribution to journal › Journal article › Communication

• A Roadmap for branding in industrial markets: Resumé af A roadmap for branding in industrial markets, af Frederick E. Webster og Kevin Lane Keller i Brand Management Vol 11, No 5, Maj 2004

  Hermansen, J., 1. Apr 2008, In: Brand Base.

  Research output: Contribution to journal › Journal article › Communication

• Balladen med de kreative: Resumé af: Chris Hackley, Royal Halloway, University of London og Arthur J. Kover, Fordham Graduate Business SchoolThe trouble with creatives: negotiating creative identity in advertising agencies i International Journal of Advertising (2007), 26 (1), pp. 63-78

  Hermansen, J., 1. Aug 2008, In: Brand Base.

  Research output: Contribution to journal › Journal article › Communication

• Brandingens Grammatik

  Østergaard, P. & Hermansen, J., 1. Mar 2008, In: Brand Base. 23, p. 12-14

  Research output: Contribution to journal › Journal article › Communication

• Brandingens kunst - kunstens branding.

  Kjeldgaard, D., Torp, S. & Hermansen, J., 2008, In: Market.

  Research output: Contribution to journal › Journal article › Communication