Jannek K. Sommer

Associate Professor (wrr), Program Responsible BSc. Economics and Business Administration

Personal profile

Education/Academic qualification

Business Administration, Ph.D., Market-public Dynamics: Agential, Spatial, and Temporal Reflections on Public Matters in Market Systems, Department of Business & Management (DBM)

1. Sept 201719. May 2021

Award Date: 19. May 2021

Economics and Business Administration, MSc., Watch out for the wearables: The persuasive ideologies of smartwatch advertising, Department of Business & Management (DBM)

1. Sept 20123. Jun 2015

Award Date: 3. Jun 2015

Economics and Business Administration, BSc., International sales training - Identification and analysis of strategic approaches concerning cultural diversity

1. Sept 20092. Jul 2012

Award Date: 2. Jul 2012

External positions

Instructor and Project Manager


Business Consultant


Sales Manager, Stepstone A/S


Sales Manager, TDC Business


Research areas

  • Marketing
  • Consumer Culture
  • Corporate Branding
  • Branding


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