• Niels Bohrs Vej 9

    6700 Esbjerg

    Denmark

20072018
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Personal profile

Curriculum

CURRICULUM VITAE Name: Hans Stubbe Solgaard Address: Office, University of Southern Denmark Department of Environmental and Business Economics Niels Bohrs Vej 9 DK-6700 Esbjerg DANMARK Tel: +45 6550 1528 (direct) Fax: +45 6550 1091 E-mail: hso@sam.sdu.dk Education: Cand. oecon. (Economics, Business Administration), Aarhus University, 1971. MSc (Quantitative Methods, Marketing and Finance), Cornell University, 1976. Doctorate: Ph.D. (Business Administration/Marketing), Cornell University, 1979. Refresher course: Econometric choice modeling, by professors Moshe Ben- Akiva and Daniel McFadden, MIT, June/July 1995. Languages spoken: Danish and English. Employment: Professor of Business Administration, February 2007- Department of Environmental and BusinessAdministration, University of Southern Denmark, Esbjerg, Denmark Senior Associate Professor (docent). 1989- 2007, Department of Marketing, Copenhagen Business School. Associate Professor (lektor). 1985-1989, Department of Marketing, Copenhagen Business School. Associate Professor (lektor). 1976-85, Department of Business Administration/Department of Management, Odense University, Odense. Assistant Professor (adjunkt). 1972-1976, Department of Business Administration/Department of Management, Odense University, Odense.

Visiting Professor of Marketing, January - September 2005. Department of Marketing, The Management School, Lancaster University, Lancaster, UK. Visiting Fulbright Professor of Marketing, August 1991 - January 1993. Department of Marketing, Smeal College of Business, The Pennsylvania State University, University Park, PA, USA. Visiting Professor of Marketing. May - June 1993, Universidade do Porto, Faculdade de Economia, Portugal.

Visiting Professor of Management. April-September 1981 European Institute for Advanced Studies in Management, Bruxelles. Research Fellow. 1973-1977, School of Operations Research/Johnson Graduate School of Management, Cornell University, Ithaca NY, USA. Head of Department, Department of Marketing, Copenhagen Business School, 1993-1997. Research interests: Marketing Research, Marketing Management, Marketing Planning and Strategy, Consumer Behavior, and mathematical and statistical modeling related to these areas. Specific areas of interest: Consumer Behavior and Green Energy, Grocery Retailing, Internet Commerce, Choice Modeling and experimentation. Publications: a. Books Modelling Choice of Local TV News Program, Ph.D. dissertation, Graduate School, Graduate School, Cornell University, 1979. New Perspectives on Retailing and Store Patronage Behavior: A Study of Entrepreneurship: vol. 4. Kluwer Academic Publishers, Boston, June 2004. (Co-author Torben Hansen). b. Journal articles Using a Forensic Research Method for Establishing an Alternative Method for Audience Measurement in Print Advertising. Journal of Multidisciplinary Research, 2012. (With Schmidt, Marcus and Krause, Niels) Consumers' perception of farmed fish and willingness to pay for fish welfare. British Food Journal, Vol. 113, No. 8, 2011, p. 997-1010. (With Yingkui Yang). When Supermarket Consumers Get Stocked in the Middle. International Journal of Retail and Distribution Management, Vol. 39, No. 11, 2011, p. 836-850. (With Hansen, Torben and Jensen, Jan Møller). The Effects of Consumer Ethnocentrism and Country of Origin on Polish Consumers' Evaluation of Foreign Manufactured Products. Journal of East - West Business, Vol. 16, No. 3, 08.11.2010. (With Flemming Cumberland and Anna Maria Nikodemska-Wolowik) The Influence of Preference Structure on Consumer Supermarket Satisfaction. Marketing in Dynamic Environments: Contemporary Research Advances. Eds. Cleopatra Veloutsou ; Nicolas Papadopoulos. Athens, Greece : Atiner, 2008. p. 239-250. (With Hansen, Torben and Thomsen, Thyra Uth.

Determinants of Consumers' Adoption of Online Grocery Shopping, 2005. European Advances in Consumer Research, Vol. 7. Eds. Karin M. Ekström and Helene Brembeck. Association for Consumer Research. (With Torben Hansen and Flemming Cumberland) Predicting online grocery buying intention: a comparison of the theory of reasoned action and the theory of planned behavior. International Journal of Information Management (2004). (With Torben Hansen and Jan Møller Jensen). Strategic Pricing: Fundamental Considerations and Future Perspectives. The Marketing Review, vol. 4, no. 1, Spring 2004, 99-111. (With Torben Hansen). A hierarchical Bayes model of choice between supermarket formats. Journal of Retailing and Consumer Services, vol. 10, 2003, 169-180. (With Torben Hansen). Food and Consumer Satisfaction: LISREL results from two Danish Experiments. Journal of Food Products Marketing, vol. 7, no. 3, November, 2001, 25-39. (With Torben Hansen). Internet og Detailhandel: Et Strukturperspektiv. (The Internet and Retailing: A Structure Perspective). Ledelse & Erhvervsøkonomi, vol. 1, 2001, 21-38. (With Torben Hansen and Hans Engstrøm). The Dynamics of Shifts in European Alcoholic Drinks Consumption. Journal of International Consumer Marketing, vol. 12, no. 3. 2000, 85-109. (With David Smith). Kvantificering af gruppediskussioner Ledelse og Erhvervsøkonomi, vol. 2, 1999, 55-68. (With Marcus Schmidt). Changes and Trends in Alcoholic Beverage Consumption Patterns in Europe. Journal of Consumer Studies and Home Economics, vol. 23, 4,1999,247-260. (With David Smith and Suzanne Beckmann).

Double Jeopardy Patterns for Political Parties. International Journal of Public Opinion Research, vol. 10, no. 2, 1998, 109-120, (With David Smith and Marcus Schmidt). Global Trends in European Alcoholic Drinks Consumption. Marketing and Research Today, vol. 27,1998, 80-85. (With David Smith). Is there a Global Convergence in Consumer Tastes?. CEMS Business Review, vol. 2, 1997, 3-84. With David Smith). Changing Patterns in Wine Consumption: The North-South Divide. International Journal of Wine Marketing, vol. 8, 1996, 16-30. (With David Smith). The Changing Danish Consumer 1980-1990. International Journal of Research in Marketing, Vol. 12, no.5, 1995. 405-416 (With Ole S. Nilsson).

Modelling Voter Switching Behavior in a Multiparty System. 1995 European Advances in Consumer Research,vol. 2, (1995). Ed F. Hansen Association for Consumer Research, Provo, UT, 303-09. An Analysis of the Strategic Responsiveness of Firms. Technovation, (8), 1989, 155-178. (With Erik Trolle-Schultz) Chapter 10 in Burton, R.D., J.D. Forsyth and B. Obel, eds. Organizational Responses to the New Business Conditions: An Empirical Perspective. Elsvier NY, 1989. A Model of Audience Choice of Local TV News Program. International Journal of Research in Marketing, vol. 1, 1984, 141-151. c. Conference papers.

Accounting for preference heterogeneity among residental energy consumers. Paper presented at International Conference on the European Energy Market, Stockholm, May (2013). (With Yang, Y. and Haider, W.).

Households’ perceptions of and willingness to pay for green electricity service. Paper presented at the 41st Annual EMAC Conference, Lisbon, May 21-25. 2012. (With Yang, Y.)

Demand Structure and market Segmentation for Seafood: A Stated Preference Approach. Paper presented at International Institute of Fisheries Economics and Trade Conference , Tanzania, July 2012. (With Nguyen, T. T., H. S., Haider, W., Roth, E., & Ravn-Jonsen, L.)Valuing Seafood Attributes by a Stated Choice Model. Paper presented at International Institute of Fisheries Economics and Trade Conference, July (2012), Tanzania. (With Nguyen, T. T., Haider, W., Roth, E., & Ravn-Jonsen, L.).

How the Measurement of Store Choice Behaviour Moderates the Relationship between Distance and Store Choice Behaviour. Paper presented at International Marketing Trends Conference, Paris, January (2012). (With Hansen, T. and, Cumberland, F.).

Investigating the diffusion of discount grocery stores across Europe. 15th Recent Advances in Retailing & Services Science Conference (EIRASS), July 2008. Zagreb, Croatia. Measuring Consumers Trade-Off Among Attributes of Supermarket Formats Using a Hierarchical Bayes Conjoint Model. Paper presented at 13th EIRASS Conference in Budapest, July 2006. (With Charalampos Saridakis) Consumer Supermarket Satisfaction: A Matter of Preference Structure? Paper presented at the 4th International Conference on Business Economics, Management and Marketing, Athens. 2006 (With Torben Hansen andThyra Uth Thomsen). Determinants of Consumers Adoption of Online Grocery Shopping, 2005. Paper presented at the 7th European Association for Consumer Research Conference in Göteborg, Sweden, June 15-18. (With Torben Hansen and Flemming Cumberland) Market Structure Across Grocery Store Formats. July 2004. Paper presented at the 11th Recent Advances in Retailing & Services Science Conference (EIRASS) July 10-13, Prague. Predicting On-Line Grocery Buying Intention: A Comparison of the Theory of Reasoned Action and the Theory of Planned Behavior. July 2003. Presented at the 12th EAERCD International Conference on Research in the Distributive Trades, 2-4 July 2003, Paris. (With Torben Hansen og Jan Møller Jensen). Measuring the Heterogeneity in Households Satisfaction with Grocery Stores. January 2002. A Bayesian Analysis. Proceedings from the 24th Symposium in Applied Statistics, Aarhus School of Business, Aarhus. Capturing the Heterogeneity in Households Satisfaction with Grocery Stores. A Bayesian Analysis. November 2001. Presented at the IV International Forum on: The Sciences,Techniques and Art Applied to Marketing, Madrid, November 28-30, 2001. Modeling Store Choice: Choice Between Discount Stores, Hypermarkets and Conventional Supermarkets. June 2001. Presented at the INFORMS Marketing Science 2001 Conference, in Wiesbaden, July 5-8, 2001. (With Torben Hansen). Modeling Store Choice Using a Random Coefficients Logit Specification: Discount Store versus Supermarket Store. November 2000. Presented at the 23th Symposium in Applied Statistics, University of Copenhagen 22-24 January, 2001. Consumers Perceptions of Grocery Chains: A Correspondence Analysis Approach. August 2000. Presented at the III International Forum on the Sciences, Techniques and Art Applied to Marketing, Madrid, November 27-29, 2000. Choice of Grocery Retail Store Discount Stores versus Supermarkets. April 2000. Presented at the 7th Recent Advances in Retailing & Services Science Conference, (EIRASS), Sintra, Portugal, July 7-10, 2000. Changing Patterns in Consumption of Alcoholic Beverages: The North-South Divide in European Consumption. August 1997. In Scott Smith (ed.). Proceedings from the Sixth Symposium on Cross-Cultural Consumer and Business Studies, Honolulu, December 10-13, 1997. (With David Smith). The North-South Divide: Changing Patterns in European Wine and Beer Consumption.April 1997. In D.Arnott et al. (eds.) Proceedings from the 26th EMAC Conference, Warwick, May 20-23, 1997. (With David Smith). Double Jeopardy Patterns for Political Parties in Denmark. March 1995. Paper presented at the AAPOR 50th Anniversary Conference, Fort Lauderdale, May 18-23 1995. Modeling Voter Switching Behavior in a Multiparty System. January 1995 In F. Hansen (ed.) European Advances in Consumer Research,vol. 2, (1995), Association for Consumer Research, Provo, UT, 303-09. Assessing the Reliability of Image- and Psychographic Analyses Using Multiple Correspondence Analysis. In J. Dietl (ed.), Marketing and Business Research, University of Lodz, Polen, 1989. (Acta Universitatis Lodziensis, Folia Oeconomica 105, 1990). Stabiliteten af Faktorstrukturer i Psykografiske og Lignende Analyser. En Anvendelse af Jackknife Teknikken.1988. In P. Thorbøll (ed.), Symposium i Anvendt Statistik, UNI-C, København, 1988. A Comparison of Conjoint and Logit Modelling of a Single Consumer's Evaluation of a Choice Set. April 1987. In F. Böcker and J.-F. Boss (eds.), Micro and Macro Market Modelling: Research on Prices, Consumer Behavior and Forecasting. EMAC/ESOMAR, München, 1987. Modelling Joint and Sequential Consumer Choice Using the Logit Model. Proceedings, Annual EMAC Meeting, 1982, Antwerpen. Strategic Responsiveness in Some Danish Firms. March 1982. Paper Presented at EIASM Seminar on Strategic Planning, Bruxelles 1982. (With Erik Trolle-Schultz). Hierarchical Analysis of Consumers' Evaluation of Information Sources. An Application of Saatys AHP model. Proceedings, Annual EMAC Meeting, 1981, Copenhagen. EIASM-Paper no. 81-27, Bruxelles, 1981. A Comparison of Qualitative Response Models of Consumer Choice. In B.A. Greenberg and D.N. Bellenger (eds.), Contemporary Marketing Thoughts, AMA Educators' Proceedings, Chicago 1977. (Med V.R. Rao). An Empirical Evaluation of Alternative Multiattribute Utility Models. In S.C. Jain (ed.), Research Frontiers in Marketing, Dialogues and Directions, AMA Educators' Proceedings, Chicago 1978. (Med V.R. Rao). d. Selected working papers and reports.

Segmenting Residential energy consumers: A latent class choice modeling approach. (With Yang, Y. and Haider, W.) 2013.

Consumer Willingness to Pay for Quality Attributes of Fresh Seafood: A Labeled Latent Class Model. (With Thong, N. T., Haider, W., ., Ravn-Jonsen, L., & Roth, E.) 2013.

Dialogbaseret Miljøsamarbejde. Undersøgelse af Indsats i Erhvervslivet i Region Syddanmark. IME rapport 2011 (With Malene Damsted, SDU). The moderating influence of supermarket satisfaction on out-of-stock store switching behaviour. (With Hansen, Torben and Beckmann, Suzanne C.) 2011. En Mikroøkonomisk ramme til beskrivelse, modelbygning og analyse af indkøbsadfærd for dagligvarer. WP Consumer Behavior Research Group, Department of Marketing, CBS, July 2004. Strategic Pricing: Fundamental Considerations and Future perspectives. WP Consumer Behavior Research Group, Department of Marketing, CBS, February 2004. (With Torben Hansen). Consumer Online Grocery Buying Intention: A TRA versus TPB Approach.. WP Consumer Behavior Research Group, Department of Marketing, CBS, March 2003. (With Torben Hansen and Jan Møller Jensen). Competition Among Supermarkets: A Hierarchical Bayes Model of Choice Between Supermarket formats. WP, Department of Marketing, CBS, 2002. Measuring the Effect of Distance on Consumer Store Choice Behavior: A Structural Equation Model and Empirical Results. Working Paper, Retailing and Consumer Behavior Group, Copenhagen Business School, January 2002. (With Torben Hansen). Store Image: A Correspondence Analysis of Consumers Perceptions of Grocery Retail Chains. WP, Department of Marketing, CBS, HHK, 2000. (With Hans Engstrøm and Torben Hansen). En Note om butiksloyalitet. (A Note on Store Loyalty). Working paper, CDS, HHK, Sept. 1999. (With Hans Engstrøm and Torben Hansen). Forbrugernes Indkøbsadfærd for Dagligvarer-En Oversigt. (Households buying behavior for grocery products. -An overview of an empirical investigation in the greater Copenhagen metropolitan area). WP, Department of Marketing, CBS, 1999. (With Hans Engstrøm and Torben Hansen). Internet og Detailhandel II-Et Strukturperspektiv. (Retailing and the Internet II, -A Structural Perspective).Working Paper, Department of marketing, CBS, 1999. (With Hans Engstrøm and Torben Hansen). Structural Changes in Alcoholic Beverage Consumption in Europe 1950- 2000: Presentation of a Gradual Switching Regression Procedure. WP, Institut for Afsætningsøkonomi, 1999. Forbrugernes Indkøbsadfærd for Dagligvarer-Anvendte Modeller for Afstandens betydning. (Households Buying Behavior,- Models for measuring the importance of distance). Working paper, CBS, 1999. (With Hans Engstrøm and Torben Hansen). A Model of Store Choice and Loyalty. WP, Department of Marketing, CBS, 1999. (With Hans Engstrøm and Torben Hansen). Detailhandel og Internettet: Teoretiske Implikationer og fremtidsperspektiver. (Retailing and the Internet: Theoretical Implications and Future Perspectives). Working paper, Department of Marketing CBS, 1998. (With Hans Engstrøm and Torben Hansen) Effekten af Mærkenavn på Vurderingen af en Mærkevare, -En Anvendelse af Thurstone's Case V Skaleringsteknik. (The effect of brand name on the evaluation of a branded product,- an application of Thurstones Case V scaling model). WP, Department of Marketing CBS, 1986. A Test of the Arbitrage Pricing Theory on Danish Security Returns. WP, Odense Universitet, 1984. (Med Bjarne Sørensen). e. Selected teaching material. 1. Grenaa Foods A/S, Souper-Sandwich, part (A) and (B). Case study in marketing research. With data base. In Flemming Cumberland (ed), Marketing casesamling, 2003, Samfundslitteratur, Kbh. (With Jan Møller Jensen, SDU). pp.251-260. 2. Discountbølgen i dagligvarehandelen. (The discount wave in grocery retailing). In Flemming Cumberland (ed.), Marketing casesamling, 2003, Samfundslitteratur, Kbh., pp. 205-211. 3. Burger Charlie, fast food restaurant. Case in marketing research, with data base. Department of Marketing, CBS, 1990. 20 pp. 4. The Online Grocery Consumer. Case in marketing research, with data base. Department of Marketing, Management School, Lancaster University, 2005. 5. The Online Travel Customer. Case in marketing research, with data base. (With Jan Møller Jensen, SDU).

Research areas


Marketing Research, Marketing Engineering, Marketing Management, Marketing Planning and  Strategy, Consumer Behavior, and mathematical and statistical modeling related to these areas.


Specific areas of interest: Consumer Behavior and Green Energy, Grocery Retailing, Internet Commerce, Food marketing, Choice Modeling and Choice experiments,  Bayesian Estimation.

Fingerprint Dive into the research topics where Hans Stubbe Solgaard is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 3 Similar Profiles
seafoods Agriculture & Biology
Pangasius Agriculture & Biology
consumer preferences Agriculture & Biology
demand structure Social Sciences
markets Agriculture & Biology
market position Social Sciences
willingness to pay Agriculture & Biology
market Social Sciences

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Research Output 2007 2018

Does positive framing matter: An investigation of how framing affects consumers’ willingness to buy green electricity in Denmark

Yang, Y., Solgaard, H. S. & Ren, J., 1. Dec 2018, In : Energy Research & Social Science. 46, p. 40-47

Research output: Contribution to journalJournal articleResearchpeer-review

Denmark
electricity
Electricity
questionnaire
Social Norms

Effekten af 'framing' på forbrugernes vilje til at købe grøn strøm

Yang, Y., Solgaard, H. S. & Ren, J., May 2018, Copenhagen Business School Press.

Research output: Other contributionResearch

70 Downloads (Pure)

The role of packaging format, alcohol level and brand in consumer’s choice of beer: A best-worst scaling multi-profile approach

Nguyen, T. T., Thanh, B. Q., Solgaard, H. S. & Yang, Y., Apr 2018, In : Food Quality and Preference. 65, p. 92-100

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access
File
consumer preferences
beers
packaging
alcohols
Alcohols

Using Labeled Choice Experiments to Analyze Demand Structure and Market Position among Seafood Products

Nguyen, T. T., Solgaard, H. S., Haider, W., Roth, E. & Ravn-Jonsen, L., 1. Mar 2018, In : Agribusiness. 34, 2, p. 163-189

Research output: Contribution to journalJournal articleResearchpeer-review

demand structure
market position
Seafood
seafood
seafoods

Using multi‐criteria analysis to prioritize renewable energy home heating technologies

Yang, Y., Ren, J., Solgaard, H. S., Xu, D. & Nguyen, T. T., 2018, In : Sustainable Energy Technologies and Assessments. 29, p. 36-43

Research output: Contribution to journalJournal articleResearchpeer-review

Heating
Boilers
Solar heating
Pumps
Wood

Activities 2008 2016

Energy Policy (Journal)

Hans Stubbe Solgaard (Peer reviewer)
Sep 2016

Activity: Editorial work and peer reviewPeer review of manuscriptsResearch

British Food Journal (Journal)

Hans Stubbe Solgaard (Peer reviewer)
Oct 2015

Activity: Editorial work and peer reviewPeer review of manuscriptsResearch

International Journal of Retail and Distribution Management (Journal)

Hans Stubbe Solgaard (Peer reviewer)
12. Jan 2014

Activity: Editorial work and peer reviewPeer review of manuscriptsResearch

British Food Journal (Journal)

Hans Stubbe Solgaard (Peer reviewer)
5. Sep 20135. Oct 2013

Activity: Editorial work and peer reviewPeer review of manuscriptsResearch

University of Southern Denmark (External organisation)

Hans Stubbe Solgaard (Member)
1. Sep 201311. Nov 2013

Activity: MembershipMembership of commitees, commissions, boards, councils, associations, organisations, or similar

Projects 2013 2015

Samfinansieret forskning - SE

Solgaard, H. S.

01/09/201331/08/2015

Project: Research

Teaching & Supervision

Statistisk analyse af markedsdata (Videregående kvantitative analyser)

Yingkui Yang & Hans Stubbe Solgaard

01/02/201430/06/2018

Course: Teaching and supervisionTeaching

Topics in Marketing, Innovation, Sports and Event Management

Oliver Schnittka, Arne Feddersen & Hans Stubbe Solgaard

01/09/201531/01/2018

Course: Teaching and supervisionTeaching

Studieophold i en virksomhed

Hans Stubbe Solgaard, & Knud Sinding

01/09/201331/01/2018

Course: Teaching and supervisionTeaching

Ph.d Supervisor

Hans Stubbe Solgaard

01/12/2009 → …

Course: Teaching and supervisionSupervision

Ph.d. Supervisor

Hans Stubbe Solgaard

01/02/2009 → …

Course: Teaching and supervisionSupervision