Research output per year
Research output per year
Personal profile
Research areas
- Marketing
- Service Marketing
- Relationship Marketing
- Value Co-Creation
- Customer Loyalty
- Customer Acquisition
- Word-of-Mouth
- Consumer-Brand Identification
- Tourism
- Sport
- Health Care
- Value Based Management
- Benchmarking for Services
Fingerprint
Fingerprints are formed from scientific publications and create an index of weighted keyword concepts for each individual researcher.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
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Rural place branding processes: actor engagement in service ecosystems
Gulisova, B., Horbel, C. & Bjørnshave Noe, E., 18. Jul 2023, In: Journal of Place Management and Development. 16, 3, p. 415-439Research output: Contribution to journal › Journal article › Research › peer-review
Open AccessFile -
Sustaninable arctic marine tourism development: Scale and scope for communnity investment, coordination, and action
Horbel, C., Kaiser, B. A. & Menezes, D. R., 2022, Non-state actors in the arctic region. Sellheim, N. & Menezes, D. R. (eds.). Springer, p. 179-206 (Springer Polar Sciences).Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research
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Place branding and sustainable rural communities: qualitative evidence from rural areas in Denmark
Gulisova, B., Horbel, C. & Noe, E., 2021, (E-pub ahead of print) In: Journal of Strategic Marketing.Research output: Contribution to journal › Journal article › Research › peer-review
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Rural place branding from a multi-level perspective: a Danish example
Gulisova, B., Horbel, C. & Noe, E., Sept 2021, In: Place Branding and Public Diplomacy. 17, p. 231-248Research output: Contribution to journal › Journal article › Research › peer-review
Open AccessFile43 Downloads (Pure) -
Determining customer satisfaction and loyalty from a value co-creation perspective
Woratschek, H., Horbel, C. & Popp, B., 9. Sept 2020, In: The Service Industries Journal. 40, 11-12, p. 777-799Research output: Contribution to journal › Journal article › Research › peer-review
Activities
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Sustainable Arctic Marine Tourism Development: Scale and Scope for Community Investment, Coordination, and Action
Brooks Kaiser (Speaker) & Chris Horbel (Co-author)
10. Dec 2020Activity: Talks and presentations › Conference presentations
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Risk-taking in Arctic marine tourism: shoulder seasons, community and capacity, and uniqueness
Brooks Kaiser (Co-author) & Chris Horbel (Speaker)
16. Dec 2019Activity: Talks and presentations › Conference presentations
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Branding processer i landdistrikterne
Barbora Gulisova (Organizer), Chris Horbel (Organizer) & Egon Bjørnshave Noe (Organizer)
26. Nov 2018Activity: Attending an event › Organisation or participation in workshops, courses or seminars
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The Impact of Rivalry among Sport Teams on Sport Sponsorship
Bastian Popp (Speaker), Chris Horbel (Speaker), Patrick Klein (Other) & Noreen Rach (Other)
5. Sept 2018 → 8. Sept 2018Activity: Talks and presentations › Conference presentations
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Value Co-Creation among Stakeholders of a Commercial Sport Event: The Case of the X Games Norway
Linn Baarlid (Speaker), Chris Horbel (Speaker) & Anna-Maria Moro Strittmatter (Other)
5. Sept 2018 → 8. Sept 2018Activity: Talks and presentations › Conference presentations
Projects
- 8 Finished
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Connections and Obstacles: Sustainable Arctic Marine Tourism (CO: SAMT)
01/04/2019 → 30/09/2020
Project: Research
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Rural place branding in South-West Jutland – Developing strategic implications for stakeholder collaboration
01/01/2018 → 31/12/2018
Project: Research
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Developing Rural Place Brands – How to Balance Top-Down and Bottom-Up Approaches
01/01/2018 → 31/12/2018
Project: Research
Press/Media
Prizes
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Best Conference Reviewer Award 2018
Horbel, Chris (Recipient), 2018
Prize: Prizes, scholarships, distinctions
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Australasian Marketing Journal 2009 Best Paper Award
Horbel, Chris (Recipient), 2009
Prize: Prizes, scholarships, distinctions
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Paul H. Repplinger Ehrenpreis der Gesellschaft der Foerderer des Instituts fuer Empirische Wirtschaftsforschung an der Universitaet des Saarlandes e.V.
Horbel, Chris (Recipient), 2009
Prize: Prizes, scholarships, distinctions
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City-of-Bayreuth-Award for the Best Dissertation at the University of Bayreuth
Horbel, Chris (Recipient), 2008
Prize: Prizes, scholarships, distinctions
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Best Paper Presentation Award, 14th International Colloquium in Relationship Marketing, Leipzig, Germany
Horbel, Chris (Recipient), 2006
Prize: Prizes, scholarships, distinctions
Teaching & Supervision
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PhD Supervisor: Approaches to Rural Place Branding and their Impact on the Place Stakeholders; Barbora Gulisova
Chris Horbel 15/03/2018 → 14/03/2021
Course: Supervision
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Social Media Networks and Marketing Communication
Chris Horbel & Oliver Schnittka 01/09/2018 → 31/01/2021
Course: Teaching
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