If you made any changes in Pure these will be visible here soon.

Personal profile

Research areas

  • Marketing
  • Service Marketing
  • Relationship Marketing
  • Value Co-Creation
  • Customer Loyalty
  • Customer Acquisition
  • Word-of-Mouth
  • Consumer-Brand Identification
  • Tourism
  • Sport
  • Health Care
  • Value Based Management
  • Benchmarking for Services

Fingerprint

Dive into the research topics where Chris Horbel is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
  • 6 Similar Profiles

Network

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or