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Personal profile

Research areas

  • Marketing
  • Service Marketing
  • Relationship Marketing
  • Value Co-Creation
  • Customer Loyalty
  • Customer Acquisition
  • Word-of-Mouth
  • Consumer-Brand Identification
  • Tourism
  • Sport
  • Health Care
  • Value Based Management
  • Benchmarking for Services

Fingerprint Dive into the research topics where Chris Horbel is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 7 Similar Profiles
port development Earth & Environmental Sciences
community development Earth & Environmental Sciences
fan Social Sciences
economic development Earth & Environmental Sciences
indigenous knowledge Earth & Environmental Sciences
tourism Earth & Environmental Sciences
transportation development Earth & Environmental Sciences
infrastructure Earth & Environmental Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2002 2019

Determining customer satisfaction and loyalty from a value co-creation perspective

Woratschek, H., Horbel, C. & Popp, B., 2019, In : The Service Industries Journal.

Research output: Contribution to journalJournal articleResearchpeer-review

Customer satisfaction
Fans
Marketing
Managers
Value co-creation
31 Downloads (Pure)

The Importance of Connected Ocean Monitoring Knowledge Systems and Communities

Kaiser, B., Hoeberechts, M., Maxwell, K. H., Eerkes-Medrano, L., Hilmi, N., Safa, A., Horbel, C., Juniper, S. K., Roughan, M., Lowen, N. T., Short, K. & Paruru, D., 14. Jun 2019, In : Frontiers in Marine Science. 6, 17 p., 309.

Research output: Contribution to journalReviewResearchpeer-review

Open Access
File
indigenous knowledge
oceans
Monitoring
monitoring
ocean

Arctic Ports: Local Community Development Issues

Kaiser, B., Pahl, J. & Horbel, C., 2018, Arctic Marine Resource and Governance Development. Vestergaard, N., Kaiser, B. A., Fernandez, L. & Nymand Larsen, J. (eds.). Springer, p. 185-217 (Springer Polar Sciences).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

port development
community development
economic development
tourism
transportation development

Small Danish Islands: Communication strategies to support their transformation and image

Horbel, C., Noe, E. B., Randlev, H. R. & Mærsk, E., 2018, 68 ed. Danish Centre for Rural Research (CLF Reports). 80 p. (CLF Report series; No. 68).

Research output: Book/anthology/thesis/reportReportResearch

Social-Media-Based Antibrand Communities Opposing Sport -Team sponsors: Insights from Two Prototypical Communities

Popp, B., Horbel, C. & Germelmann, C. C., Sep 2018, In : International Journal of Sport Communication. 11, 3, p. 339-368

Research output: Contribution to journalJournal articleResearchpeer-review

Sponsor
Social media
Clubs
Brand community
Interaction

Activities 2004 2018

Branding processer i landdistrikterne

Barbora Gulisova (Organizer), Chris Horbel (Organizer), Egon Bjørnshave Noe (Organizer)
26. Nov 2018

Activity: Attending an eventOrganisation or participation in workshops, courses or seminars

File

The Impact of Rivalry among Sport Teams on Sport Sponsorship

Bastian Popp (Speaker), Chris Horbel (Speaker), Patrick Klein (Other), Noreen Rach (Other)
5. Sep 20188. Sep 2018

Activity: Talks and presentationsConference presentations

Value Co-Creation among Stakeholders of a Commercial Sport Event: The Case of the X Games Norway

Linn Baarlid (Speaker), Chris Horbel (Speaker), Anna-Maria Moro Strittmatter (Other)
5. Sep 20188. Sep 2018

Activity: Talks and presentationsConference presentations

Doktoranden- und Habilitandenkolloquium Management Science

Chris Horbel (Panel member)
2. Jul 20184. Jul 2018

Activity: Attending an eventOrganisation or participation in workshops, courses or seminars

Financial Sustainability in Tourism

Chris Horbel (Panel member)
25. May 2018

Activity: Talks and presentationsConference presentations

Projects 2016 2020

Press / Media

Northern Tourism: Direct Experiences

Brooks Kaiser & Chris Horbel

16/08/2016

1 Media contribution

Press/Media: Press / Media

Northern tourism: Infrastructure

Brooks Kaiser & Chris Horbel

12/08/2016

1 Media contribution

Press/Media: Press / Media

Northern Tourism: Economics and ecosystems

Brooks Kaiser & Chris Horbel

10/08/2016

1 Media contribution

Press/Media: Press / Media

Prizes

Best Conference Reviewer Award 2018

Chris Horbel (Recipient), 2018

Prize: Prizes, scholarships, distinctions

honors and awards
sports
Small and medium-sized enterprises
Empirical research
Retailing

Australasian Marketing Journal 2009 Best Paper Award

Chris Horbel (Recipient), 2009

Prize: Prizes, scholarships, distinctions

honors and awards
marketing
honors and awards
marketing
Germany

Teaching & Supervision

Sports Governance

Chris Horbel & Arne Feddersen

01/09/201330/06/2018

Course: Teaching and supervisionTeaching

Sportsmanagement

Chris Horbel

01/02/201530/06/2018

Course: Teaching and supervisionTeaching

Hot topics i oplevelsesøkonomi

Chris Horbel & Martin Meißner

01/09/201631/01/2018

Course: Teaching and supervisionTeaching

Marketing og Forbrugeradfærd

Chris Horbel

01/02/201730/06/2017

Course: Teaching and supervisionTeaching