Research Output per year
Research Output per year
Personal profile
Research areas
- Marketing
- Service Marketing
- Relationship Marketing
- Value Co-Creation
- Customer Loyalty
- Customer Acquisition
- Word-of-Mouth
- Consumer-Brand Identification
- Tourism
- Sport
- Health Care
- Value Based Management
- Benchmarking for Services
Fingerprint
Dive into the research topics where Chris Horbel is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output
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Determining customer satisfaction and loyalty from a value co-creation perspective
Woratschek, H., Horbel, C. & Popp, B., 9. Sep 2020, In: The Service Industries Journal. 40, 11-12, p. 777-799Research output: Contribution to journal › Journal article › Research › peer-review
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The cost of being unprepared or the benefit of the precautionary principle? Comparing cost-benefit COVID-19 policies and outcomes in Scandinavia
Kaiser, B., Jørgensen, H. P., Porto Echave-Sustaeta, L., Punt, M., Sølsten, S., Horbel, C. & Roth, E., 23. Jul 2020, In: Covid Economics. 39, p. 149-185Research output: Contribution to journal › Journal article › Research › peer-review
File50 Downloads (Pure) -
The Importance of Connected Ocean Monitoring Knowledge Systems and Communities
Kaiser, B., Hoeberechts, M., Maxwell, K. H., Eerkes-Medrano, L., Hilmi, N., Safa, A., Horbel, C., Juniper, S. K., Roughan, M., Lowen, N. T., Short, K. & Paruru, D., 14. Jun 2019, In: Frontiers in Marine Science. 6, 17 p., 309.Research output: Contribution to journal › Journal article › Research › peer-review
Open AccessFile -
Arctic Ports: Local Community Development Issues
Kaiser, B., Pahl, J. & Horbel, C., 2018, Arctic Marine Resource and Governance Development. Vestergaard, N., Kaiser, B. A., Fernandez, L. & Nymand Larsen, J. (eds.). Springer, p. 185-217 (Springer Polar Sciences).Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
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Small Danish Islands: Communication strategies to support their transformation and image
Horbel, C., Noe, E. B., Randlev, H. R. & Mærsk, E., 2018, 68 ed. Danish Centre for Rural Research (CLF Reports). 80 p. (CLF Report series; No. 68).Research output: Monograph/anthology/thesis/report › Report › Research
Activities
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Branding processer i landdistrikterne
Barbora Gulisova (Organizer), Chris Horbel (Organizer) & Egon Bjørnshave Noe (Organizer)
26. Nov 2018Activity: Attending an event › Organisation or participation in workshops, courses or seminars
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The Impact of Rivalry among Sport Teams on Sport Sponsorship
Bastian Popp (Speaker), Chris Horbel (Speaker), Patrick Klein (Other) & Noreen Rach (Other)
5. Sep 2018 → 8. Sep 2018Activity: Talks and presentations › Conference presentations
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Value Co-Creation among Stakeholders of a Commercial Sport Event: The Case of the X Games Norway
Linn Baarlid (Speaker), Chris Horbel (Speaker) & Anna-Maria Moro Strittmatter (Other)
5. Sep 2018 → 8. Sep 2018Activity: Talks and presentations › Conference presentations
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Doktoranden- und Habilitandenkolloquium Management Science
Chris Horbel (Panel member)
2. Jul 2018 → 4. Jul 2018Activity: Attending an event › Organisation or participation in workshops, courses or seminars
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Financial Sustainability in Tourism
Chris Horbel (Panel member)
25. May 2018Activity: Talks and presentations › Conference presentations
Projects
- 8 Finished
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Connections and Obstacles: Sustainable Arctic Marine Tourism (CO: SAMT)
01/04/2019 → 30/09/2020
Project: Research
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Rural place branding in South-West Jutland – Developing strategic implications for stakeholder collaboration
01/01/2018 → 31/12/2018
Project: Research
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Developing Rural Place Brands – How to Balance Top-Down and Bottom-Up Approaches
01/01/2018 → 31/12/2018
Project: Research
Press / Media
Prizes
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Best Conference Reviewer Award 2018
Horbel, Chris (Recipient), 2018
Prize: Prizes, scholarships, distinctions
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Australasian Marketing Journal 2009 Best Paper Award
Horbel, Chris (Recipient), 2009
Prize: Prizes, scholarships, distinctions
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Paul H. Repplinger Ehrenpreis der Gesellschaft der Foerderer des Instituts fuer Empirische Wirtschaftsforschung an der Universitaet des Saarlandes e.V.
Horbel, Chris (Recipient), 2009
Prize: Prizes, scholarships, distinctions
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City-of-Bayreuth-Award for the Best Dissertation at the University of Bayreuth
Horbel, Chris (Recipient), 2008
Prize: Prizes, scholarships, distinctions
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Best Paper Presentation Award, 14th International Colloquium in Relationship Marketing, Leipzig, Germany
Horbel, Chris (Recipient), 2006
Prize: Prizes, scholarships, distinctions
Teaching & Supervision
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PhD Supervisor: Approaches to Rural Place Branding and their Impact on the Place Stakeholders; Barbora Gulisova
Chris Horbel 15/03/2018 → 14/03/2021
Course: Supervision
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