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Personal profile

Research areas

  • Marketing
  • Service Marketing
  • Relationship Marketing
  • Value Co-Creation
  • Customer Loyalty
  • Customer Acquisition
  • Word-of-Mouth
  • Consumer-Brand Identification
  • Tourism
  • Sport
  • Health Care
  • Value Based Management
  • Benchmarking for Services


Fingerprints are formed from scientific publications and create an index of weighted keyword concepts for each individual researcher.
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Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or