Research Output per year
Personal profile
Research areas
- Marketing
- Service Marketing
- Relationship Marketing
- Value Co-Creation
- Customer Loyalty
- Customer Acquisition
- Word-of-Mouth
- Consumer-Brand Identification
- Tourism
- Sport
- Health Care
- Value Based Management
- Benchmarking for Services
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- 7 Similar Profiles
port development
Earth & Environmental Sciences
community development
Earth & Environmental Sciences
fan
Social Sciences
economic development
Earth & Environmental Sciences
indigenous knowledge
Earth & Environmental Sciences
tourism
Earth & Environmental Sciences
transportation development
Earth & Environmental Sciences
infrastructure
Earth & Environmental Sciences
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 2002 2019
Determining customer satisfaction and loyalty from a value co-creation perspective
Woratschek, H., Horbel, C. & Popp, B., 2019, In : The Service Industries Journal.Research output: Contribution to journal › Journal article › Research › peer-review
Customer satisfaction
Fans
Marketing
Managers
Value co-creation
The Importance of Connected Ocean Monitoring Knowledge Systems and Communities
Kaiser, B., Hoeberechts, M., Maxwell, K. H., Eerkes-Medrano, L., Hilmi, N., Safa, A., Horbel, C., Juniper, S. K., Roughan, M., Lowen, N. T., Short, K. & Paruru, D., 14. Jun 2019, In : Frontiers in Marine Science. 6, 17 p., 309.Research output: Contribution to journal › Review › Research › peer-review
Open Access
File
indigenous knowledge
oceans
Monitoring
monitoring
ocean
Arctic Ports: Local Community Development Issues
Kaiser, B., Pahl, J. & Horbel, C., 2018, Arctic Marine Resource and Governance Development. Vestergaard, N., Kaiser, B. A., Fernandez, L. & Nymand Larsen, J. (eds.). Springer, p. 185-217 (Springer Polar Sciences).Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
port development
community development
economic development
tourism
transportation development
Small Danish Islands: Communication strategies to support their transformation and image
Horbel, C., Noe, E. B., Randlev, H. R. & Mærsk, E., 2018, 68 ed. Danish Centre for Rural Research (CLF Reports). 80 p. (CLF Report series; No. 68).Research output: Book/anthology/thesis/report › Report › Research
Social-Media-Based Antibrand Communities Opposing Sport -Team sponsors: Insights from Two Prototypical Communities
Popp, B., Horbel, C. & Germelmann, C. C., Sep 2018, In : International Journal of Sport Communication. 11, 3, p. 339-368Research output: Contribution to journal › Journal article › Research › peer-review
Sponsor
Social media
Clubs
Brand community
Interaction
Activities 2004 2018
Branding processer i landdistrikterne
Barbora Gulisova (Organizer), Chris Horbel (Organizer), Egon Bjørnshave Noe (Organizer)26. Nov 2018
Activity: Attending an event › Organisation or participation in workshops, courses or seminars
File
The Impact of Rivalry among Sport Teams on Sport Sponsorship
Bastian Popp (Speaker), Chris Horbel (Speaker), Patrick Klein (Other), Noreen Rach (Other)5. Sep 2018 → 8. Sep 2018
Activity: Talks and presentations › Conference presentations
Value Co-Creation among Stakeholders of a Commercial Sport Event: The Case of the X Games Norway
Linn Baarlid (Speaker), Chris Horbel (Speaker), Anna-Maria Moro Strittmatter (Other)5. Sep 2018 → 8. Sep 2018
Activity: Talks and presentations › Conference presentations
Doktoranden- und Habilitandenkolloquium Management Science
Chris Horbel (Panel member)2. Jul 2018 → 4. Jul 2018
Activity: Attending an event › Organisation or participation in workshops, courses or seminars
Financial Sustainability in Tourism
Chris Horbel (Panel member)25. May 2018
Activity: Talks and presentations › Conference presentations
Projects 2016 2020
SPECTATOR ATTENDANCE AND BRAND IMAGE OF WOMEN'S FOOTBALL EVENTS
01/07/2016 → 31/10/2017
Project: Research
Kontrakt vedr. afholdelse af kurset ” Ledelse af sportklubber - Kursus for tophåndboldens klubledere”
01/10/2017 → 30/06/2018
Project: Research
Spørgeskemaundersøgelse omhandlende tilskuere og deres oplevelser af kvindefodboldkamp
01/02/2018 → 30/06/2018
Project: Research
Rural place branding in South-West Jutland – Developing strategic implications for stakeholder collaboration
01/01/2018 → 31/12/2018
Project: Research
Developing Rural Place Brands – How to Balance Top-Down and Bottom-Up Approaches
01/01/2018 → 31/12/2018
Project: Research
Press / Media
Prizes
Best Conference Reviewer Award 2018
Chris Horbel (Recipient), 2018
Prize: Prizes, scholarships, distinctions
honors and awards
sports
Paul H. Repplinger Ehrenpreis der Gesellschaft der Foerderer des Instituts fuer Empirische Wirtschaftsforschung an der Universitaet des Saarlandes e.V.
Chris Horbel (Recipient), 2009
Prize: Prizes, scholarships, distinctions
Small and medium-sized enterprises
Empirical research
Retailing
Australasian Marketing Journal 2009 Best Paper Award
Chris Horbel (Recipient), 2009
Prize: Prizes, scholarships, distinctions
honors and awards
marketing
City-of-Bayreuth-Award for the Best Dissertation at the University of Bayreuth
Chris Horbel (Recipient), 2008
Prize: Prizes, scholarships, distinctions
Best Paper Presentation Award, 14th International Colloquium in Relationship Marketing, Leipzig, Germany
Chris Horbel (Recipient), 2006
Prize: Prizes, scholarships, distinctions
honors and awards
marketing
Germany
Teaching & Supervision
PhD Supervisor: Approaches to Rural Place Branding and their Impact on the Place Stakeholders; Barbora Gulisova
| Chris Horbel 15/03/2018 → 14/03/2021 |
Course: Teaching and supervision › Supervision
Sports Governance
| Chris Horbel & Arne Feddersen 01/09/2013 → 30/06/2018 |
Course: Teaching and supervision › Teaching
Hot topics i oplevelsesøkonomi
| Chris Horbel & Martin Meißner 01/09/2016 → 31/01/2018 |
Course: Teaching and supervision › Teaching
Marketing og Forbrugeradfærd
| Chris Horbel 01/02/2017 → 30/06/2017 |
Course: Teaching and supervision › Teaching