Heidi Hansen

Associate professor, Ph:d.

  • Sdr. Stationsvej 28

    4200 Slagelse

    Denmark

20112019

Research output per year

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Research Output

2019

Aaker's Brand Identity Planning Model

Hansen, H., 1. Mar 2019, Marketing Models. Buch-Madsen, K. (ed.). Copenhagen: Samfundslitteratur, p. 80-83

Research output: Chapter in Book/Report/Conference proceedingBook chapterEducationpeer-review

Brand Architecture

Hansen, H., 1. Mar 2019, Marketing Models. Buch-Madsen, K. (ed.). Copenhagen: Samfundslitteratur, p. 88-93

Research output: Chapter in Book/Report/Conference proceedingBook chapterEducationpeer-review

CSR and Employee Engagement: Creating the good employee through organizational citizenship

Jensen, A., Ernst, J., Maagaard, C. A. & Hansen, H., Apr 2019.

Research output: Contribution to conference without publisher/journalConference abstract for conferenceResearchpeer-review

Det retoriske kompas

Hansen, H., 2019, Kommunikationsmodeller. Wolff Lundholt, M. & Krogh Hansen, P. (eds.). 1. ed. Frederiksberg: Samfundslitteratur, p. 101-104

Research output: Chapter in Book/Report/Conference proceedingBook chapterCommunication

Engaging employees in CSR: A managerial masterplot for the good employee

Jensen, A., Ernst, J., Maagaard, C. A. & Hansen, H., 2019, In : RASK – International journal of language and communication. 50, p. 167-184

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access
File
8 Downloads (Pure)

Grunig og Hunts fire modeller for PR

Hansen, H., 2019, Kommunikationsmodeller. Wolff Lundholt, M. & Krogh Hansen, P. (eds.). Frederiksberg: Samfundslitteratur, p. 198-201

Research output: Chapter in Book/Report/Conference proceedingBook chapterCommunication

Hansens kommunikationstrekant

Hansen, H., 2019, Kommunikationsmodeller. Wolff Lundholt, M. & Krogh Hansen, P. (eds.). 1. ed. Frederiksberg: Samfundslitteratur, p. 175-178

Research output: Chapter in Book/Report/Conference proceedingBook chapterCommunication

Interkulturel kommunikation

Hansen, H., 2019, Online kommunikation: en introduktion. Christiansen, H-C. & B. Rose, G. (eds.). 2. ed. København: Hans Reitzels Forlag, p. 271-313

Research output: Chapter in Book/Report/Conference proceedingBook chapterCommunication

Morgans betydningsmodel

Hansen, H., 2019, Kommunikationsmodeller. Wolff Lundholt, M. & Krogh Hansen, P. (eds.). 1. ed. Frederiksberg: Samfundslitteratur, p. 132-135

Research output: Chapter in Book/Report/Conference proceedingBook chapterCommunication

Pearce og Cronens CMM-model (Coordinated Management of Meaning)

Hansen, H., 2019, Kommunikationsmodeller. Wolff Lundholt, M. & Krogh Hansen, P. (eds.). Frederiksberg: Samfundslitteratur, p. 222-225

Research output: Chapter in Book/Report/Conference proceedingBook chapterCommunication

Peirces triadiske tegn

Hansen, H., 2019, Kommunikationsmodeller. Wolff Lundholt, M. & Krogh Hansen, P. (eds.). Frederiksberg: Samfundslitteratur, p. 29-32

Research output: Chapter in Book/Report/Conference proceedingBook chapterCommunication

Storytelling

Hansen, H., 2019, Online kommunikation: en introduktion. Christinsen, H-C. & B. Rose, G. (eds.). 2. ed. København: Hans Reitzels Forlag, p. 153-196

Research output: Chapter in Book/Report/Conference proceedingBook chapterCommunication

The Customer-Based Brand Equity Model (CBBE)

Hansen, H., 1. Mar 2019, Marketing Models. Buch-Madsen, K. (ed.). Copenhagen: Samfundslitteratur, p. 84-87

Research output: Chapter in Book/Report/Conference proceedingBook chapterEducationpeer-review

Whites gatekeepermodel

Hansen, H., 2019, Kommunikationsmodeller. Wolff Lundholt, M. & Krogh Hansen, P. (eds.). Frederiksberg: Samfundslitteratur, p. 219-221

Research output: Chapter in Book/Report/Conference proceedingBook chapterCommunication

2018

Communication as Constitutive of Brands

Hansen, H., 30. Nov 2018, Syddansk Universitet. Det Humanistiske Fakultet. 190 p.

Research output: Book/anthology/thesis/reportPh.D. thesisResearch

2 Downloads (Pure)
2017

Aakers Identitetsplanlægningsmodel

Hansen, H., 2017, Marketingmodeller. Buck-Madsen, K. (ed.). 1. ed. Frederiksberg: Samfundslitteratur, p. 80-83

Research output: Chapter in Book/Report/Conference proceedingBook chapterEducation

Brandarkitektur

Hansen, H., 2017, Marketingmodeller. Buch-Madsen, K. (ed.). 1. ed. Frederiksberg: Samfundslitteratur, p. 88-92

Research output: Chapter in Book/Report/Conference proceedingBook chapterEducation

Brandets byggeklodser

Hansen, H., 2017, Marketingmodeller. Buch-Madsen, K. (ed.). 1. ed. Frederiksberg: Samfundslitteratur, p. 84-87

Research output: Chapter in Book/Report/Conference proceedingBook chapterEducation

2016

Branding: teori, modeller, analyse

Hansen, H., 2016, 2. ed. Samfundslitteratur. 475 p.

Research output: Book/anthology/thesis/reportBookEducation

Corporate film som værktøj til employer branding

Hansen, H., 2016, In : Brand Base. Symboløkonomiske nyheder. 5, p. 12-19

Research output: Contribution to journalJournal articleCommunication

Open Access

Employer branding er også intern kommunikation

Hansen, H., 25. May 2016

Research output: Other contributionNet publication - Internet publicationCommunication

Open Access
2015

Black Friday = Broget Branding?

Hansen, H., 22. Sep 2015

Research output: Other contributionNet publication - Internet publicationCommunication

Open Access

Et brand er en samtale, men hvem råber højest?

Hansen, H., 18. Aug 2015

Research output: Other contributionNet publication - Internet publicationCommunication

Interkulturel kommunikation

Hansen, H., 27. Aug 2015, Online kommunikation: En introduktion. Christiansen, H-C. & Rose, G. B. (eds.). Hans Reitzels Forlag, p. 261-300

Research output: Chapter in Book/Report/Conference proceedingBook chapterEducation

Storytelling

Hansen, H., 27. Aug 2015, Online kommunikation: En introduktion. Christiansen, H-C. & Rose, G. B. (eds.). Hans Reitzels Forlag, p. 149-184

Research output: Chapter in Book/Report/Conference proceedingBook chapterEducation

2014

Hip hip hovsa: Markedsføring til hipstere

Hansen, H., 2. Dec 2014, In : KommunikationsForum.

Research output: Contribution to journalJournal articleCommunication

Kommunikation skaber din organisation

Hansen, H., 2014, 2 ed. Hans Reitzels Forlag. 364 p.

Research output: Book/anthology/thesis/reportBookEducation

2013

Branding som ledelsesdisciplin

Hansen, H., 2013

Research output: Other contributionNet publication - Internet publicationCommunication

Ledelse gennem narrativer: Identitet og mening til forhandling

Hansen, H., 2013, In : Akademisk kvarter. 6, Forår, p. 108-128

Research output: Contribution to journalJournal articleResearchpeer-review

2012

Branding: Teori, modeller, analyse

Hansen, H., Aug 2012, 1 ed. Frederiksberg: Samfundslitteratur. 403 p.

Research output: Book/anthology/thesis/reportBookEducation

2011

Kommunikation skaber din organisation

Hansen, H., 2011, Hans Reitzels Forlag. 333 p.

Research output: Book/anthology/thesis/reportBookEducation