Research output per year
Research output per year
Personal profile
Research areas
Branding, communication, identity, employer branding, management communication, sensemaking, sensegiving, storytelling, corporate branding
Research areas
- Strategic Communication
- Corporate Branding
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Dive into the research topics where Heidi Hansen is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Research output
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Brand management in a co-creation perspective: Communication as constitutive of brands
Hansen, H., 2022, Routledge. 208 p. (Routledge Studies in Marketing).Research output: Book/report › Monograph › Research › peer-review
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Employee actions and organizational identity: A process-based analysis of the communicative constitution of identity
Hansen, H., Maagaard, C. A. & Jensen, A., 2021, (Submitted) Organizing beyond organizations for the common good: Confronting societal challenges through process studies. Oxford University Press, Vol. Volume 12. (Perspectives on Process Organization Studies, Vol. 12).Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review
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The Communicative Labor of CSR-based Branding: Employees as the Embodiment of Brand
Hansen, H., Jensen, A. & Maagaard, C. A., 2021, (Submitted) In: Journal of Brand Management.Research output: Contribution to journal › Journal article › Research › peer-review
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Aaker's Brand Identity Planning Model
Hansen, H., 1. Mar 2019, Marketing Models. Buch-Madsen, K. (ed.). Copenhagen: Samfundslitteratur, p. 80-83Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Education › peer-review
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Brand Architecture
Hansen, H., 1. Mar 2019, Marketing Models. Buch-Madsen, K. (ed.). Copenhagen: Samfundslitteratur, p. 88-93Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Education › peer-review
Activities
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Case Camp 2020:'Sammen sikrer vi det rene drikkevand' - SDU Slagelsemodellen
Astrid Jensen (Guest lecturer), Kirsten Lambert (Co-author) & Heidi Hansen (Co-author)
3. Nov 2020Activity: Talks and presentations › Conference presentations
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Vidensalon: Er traditionelle universiteter rustet til en utraditionel og usikker fremtid?
Heidi Hansen (Participant)
4. Dec 2018Activity: Attending an event › Organisation or participation in workshops, courses or seminars
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Employer branding
Heidi Hansen (Guest lecturer)
11. Apr 2018Activity: Talks and presentations › Talks and presentations in private or public companies
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IVK-dag
Heidi Hansen (Participant)
9. Mar 2018Activity: Attending an event › Organisation or participation in workshops, courses or seminars
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Press / Media
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SDU-studerende udvikler nyt fag om grøn omstilling
20/10/2021
1 Media contribution
Press/Media: Press / Media
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SDU-studerende udvikler nyt fag om grøn omstilling
19/10/2021
1 Media contribution
Press/Media: Press / Media
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SDU-studerende udvikler nyt fag om grøn omstilling
19/10/2021
1 Media contribution
Press/Media: Press / Media
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SDU-studerende udvikler nyt fag om grøn omstilling
19/10/2021
1 Media contribution
Press/Media: Press / Media
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SDU-studerende udvikler nyt fag om grøn omstilling
19/10/2021
1 Media contribution
Press/Media: Press / Media
Prizes
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Torben og Alice Frimodts Fond
Hansen, Heidi (Recipient), 2017
Prize: Prizes, scholarships, distinctions
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Det Humanistiske Fakultets Undervisningspris
Hansen, Heidi (Recipient), 2012
Prize: Prizes, scholarships, distinctions
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Teaching & Supervision
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Crisis Communication: #Saltbae and the Venezuelan Outrage
Heidi Hansen 01/09/2018 → 30/01/2019
Course: Supervision
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How Donald Trump's ethos is portrayed in different news media
Heidi Hansen 01/06/2018 → 30/01/2019
Course: Supervision
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