Research Output per year
Personal profile
Research areas
Branding, communication, identity, employer branding, management communication, sensemaking, sensegiving, storytelling, corporate branding
Research areas
- Strategic Communication
- Corporate Branding
Research Output
Aaker's Brand Identity Planning Model
Hansen, H., 1. Mar 2019, Marketing Models. Buch-Madsen, K. (ed.). Copenhagen: Samfundslitteratur, p. 80-83Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Education › peer-review
Brand Architecture
Hansen, H., 1. Mar 2019, Marketing Models. Buch-Madsen, K. (ed.). Copenhagen: Samfundslitteratur, p. 88-93Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Education › peer-review
CSR and Employee Engagement: Creating the good employee through organizational citizenship
Jensen, A., Ernst, J., Maagaard, C. A. & Hansen, H., Apr 2019.Research output: Contribution to conference without publisher/journal › Conference abstract for conference › Research › peer-review
Det retoriske kompas
Hansen, H., 2019, Kommunikationsmodeller. Wolff Lundholt, M. & Krogh Hansen, P. (eds.). 1. ed. Frederiksberg: Samfundslitteratur, p. 101-104Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Communication
Engaging employees in CSR: A managerial masterplot for the good employee
Jensen, A., Ernst, J., Maagaard, C. A. & Hansen, H., 2019, In : RASK – International journal of language and communication. 50, p. 167-184Research output: Contribution to journal › Journal article › Research › peer-review
Open Access
File
Activities
Vidensalon: Er traditionelle universiteter rustet til en utraditionel og usikker fremtid?
Heidi Hansen (Participant)4. Dec 2018
Activity: Attending an event › Organisation or participation in workshops, courses or seminars
Employer branding
Heidi Hansen (Guest lecturer)11. Apr 2018
Activity: Talks and presentations › Talks and presentations in private or public companies
IVK-dag
Heidi Hansen (Participant)9. Mar 2018
Activity: Attending an event › Organisation or participation in workshops, courses or seminars
File
University of Colorado
Heidi Hansen (Visiting researcher)Feb 2017 → Apr 2017
Activity: Visiting another research institution
Press / Media
Prizes
Torben og Alice Frimodts Fond
Heidi Hansen (Recipient), 2017
Prize: Prizes, scholarships, distinctions
Det Humanistiske Fakultets Undervisningspris
Heidi Hansen (Recipient), 2012
Prize: Prizes, scholarships, distinctions
File
Teaching & Supervision
Strategisk ledelseskommunikation
| Heidi Hansen 04/02/2019 → 06/05/2019 |
Course: Teaching and supervision › Teaching
Capital of Children
| Heidi Hansen 01/06/2018 → 30/01/2019 |
Course: Teaching and supervision › Supervision
Crisis Communication: #Saltbae and the Venezuelan Outrage
| Heidi Hansen 01/09/2018 → 30/01/2019 |
Course: Teaching and supervision › Supervision
How Donald Trump's ethos is portrayed in different news media
| Heidi Hansen 01/06/2018 → 30/01/2019 |
Course: Teaching and supervision › Supervision
Employer branding i DFDS
| Heidi Hansen 01/06/2018 → 24/01/2019 |
Course: Teaching and supervision › Supervision