Research output per year
Research output per year
Personal profile
Research areas
Branding, communication, identity, employer branding, management communication, sensemaking, sensegiving, storytelling, corporate branding
Research areas
- Strategic Communication
- Corporate Branding
Research output
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The Communicative Labor of CSR-based Branding: Employees as the Embodiment of Brand
Hansen, H., Jensen, A. & Maagaard, C. A., 2021, (Submitted) In: Journal of Brand Management.Research output: Contribution to journal › Journal article › Research › peer-review
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Aaker's Brand Identity Planning Model
Hansen, H., 1. Mar 2019, Marketing Models. Buch-Madsen, K. (ed.). Copenhagen: Samfundslitteratur, p. 80-83Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Education › peer-review
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Brand Architecture
Hansen, H., 1. Mar 2019, Marketing Models. Buch-Madsen, K. (ed.). Copenhagen: Samfundslitteratur, p. 88-93Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Education › peer-review
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CSR and Employee Engagement: Creating the good employee through organizational citizenship
Jensen, A., Ernst, J., Maagaard, C. A. & Hansen, H., Apr 2019.Research output: Contribution to conference without publisher/journal › Conference abstract for conference › Research › peer-review
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Det retoriske kompas
Hansen, H., 2019, Kommunikationsmodeller. Wolff Lundholt, M. & Krogh Hansen, P. (eds.). 1. ed. Frederiksberg: Samfundslitteratur, p. 101-104Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Communication
Activities
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Case Camp 2020:'Sammen sikrer vi det rene drikkevand' - SDU Slagelsemodellen
Astrid Jensen (Guest lecturer), Kirsten Lambert (Co-author) & Heidi Hansen (Co-author)
3. Nov 2020Activity: Talks and presentations › Conference presentations
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Vidensalon: Er traditionelle universiteter rustet til en utraditionel og usikker fremtid?
Heidi Hansen (Participant)
4. Dec 2018Activity: Attending an event › Organisation or participation in workshops, courses or seminars
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Employer branding
Heidi Hansen (Guest lecturer)
11. Apr 2018Activity: Talks and presentations › Talks and presentations in private or public companies
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IVK-dag
Heidi Hansen (Participant)
9. Mar 2018Activity: Attending an event › Organisation or participation in workshops, courses or seminars
File
Press / Media
Prizes
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Torben og Alice Frimodts Fond
Hansen, Heidi (Recipient), 2017
Prize: Prizes, scholarships, distinctions
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Det Humanistiske Fakultets Undervisningspris
Hansen, Heidi (Recipient), 2012
Prize: Prizes, scholarships, distinctions
File
Teaching & Supervision
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Strategisk ledelseskommunikation
Heidi Hansen 04/02/2019 → 06/05/2019
Course: Teaching and supervision › Teaching
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Crisis Communication: #Saltbae and the Venezuelan Outrage
Heidi Hansen 01/09/2018 → 30/01/2019
Course: Teaching and supervision › Supervision
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Capital of Children
Heidi Hansen 01/06/2018 → 30/01/2019
Course: Teaching and supervision › Supervision
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How Donald Trump's ethos is portrayed in different news media
Heidi Hansen 01/06/2018 → 30/01/2019
Course: Teaching and supervision › Supervision
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Employer branding i DFDS
Heidi Hansen 01/06/2018 → 24/01/2019
Course: Teaching and supervision › Supervision