Gry Høngsmark Knudsen

Ph.D and Master of arts

  • Campusvej 55

    5230 Odense M

    Denmark

20052019
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Research Output 2005 2019

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Book chapter
2017

Collective consumer-brand phenomena

Knudsen, G. H., 2017, Brand Theories: Perspectives on brands and branding. Bertilson, J. & Tarnovskaya, V. (eds.). Lund: Studentlitteratur, p. 187-202

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

2016

Dodge's last stand? Or, who buy cars these days?

Knudsen, G. H., 2016, Consumer Behaviour: A European Perspective. Solomon, M. R., Bamossy, G. J., Askegaard, S. & Hogg, M. K. (eds.). 6. ed. London: Pearson Longman, p. 645-647

Research output: Chapter in Book/Report/Conference proceedingBook chapterEducationpeer-review

2015

The Peril of Pink Bricks: Gender Ideology and LEGO Friends

Knudsen, G. H. & Kuever, E., 2015, Consumer Culture Theory. E. Thyroff, A., B. Murray, J. & W. Belk, R. (eds.). Emerald Group Publishing, p. 171-188 (Research in Consumer Behavior, Vol. 17).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

2014

Online Reception Analysis: Big Data in Qualitative Marketing Research

Knudsen, G. H. & Kjeldgaard, D., Nov 2014, Consumer Culture Theory. Schouten, J. W., Martin, D. M. & Belk, R. (eds.). Emerald Group Publishing, p. 219-244 (Research in Consumer Behavior, Vol. 16).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

2013

Målgrupper og segmenter

Knudsen, G. H. & Kjeldgaard, D., 2013, Markedskommunikation i praksis. Eiberg, K., Just, S. N., Karsholt, E. & Torp, S. M. (eds.). 1 ed. Samfundslitteratur, p. 61-73

Research output: Chapter in Book/Report/Conference proceedingBook chapterEducationpeer-review

2008

Romantikkens maskuline kunstnerideal

Knudsen, G. H., 2008, Romatikkens verden: Natur, menneske, samfund, kunst og kultur. Høiris, O. & Ledet, T. (eds.). 1 ed. Århus: Aarhus Universitetsforlag

Research output: Chapter in Book/Report/Conference proceedingBook chapterCommunication