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Personal profile

Research interests

In my academic career, I have focused on the construction of post-feminist subjectivity in neo-liberal societies and its relation to media representations, focusing on the gendered body in mainstream culture. My PhD research investigated Italian post-feminism in the age of Berlusconi, by exploring three case studies about young women and their sexuality that were central to an understanding of ‘Berlusconism’. I have also published on the commodification of lesbian sexuality and of veganism in mainstream visual culture. My research on ‘heteroflexibilty’ in two popular sit-coms explored the temporary commodification of the lesbian other. More recent work has engaged with the commodification and depoliticisation of the vegan diet, through its re-articulation within post-feminist discourses about achieving a healthy, toned, beautiful and sexy body. In this context, veganism becomes not only devoid of political and ethical concerns, but also a way to responsibilise the individual about their own health and well-being.

I am currently interested in ageing femininity and work beyond retirement age; since September 2019, I have engaged in an interdisciplinary research, exploring the discourses about aging entrepreneurial femininity in both popular culture and public policy, as well as how these discourses are embodied, resisted or subverted by older women workers. A further research interest connected with this project is the intersection of sexism and ageism (and - potentially - classism and racism) with issues of digital literacy.

Education/Academic qualification

Media and Communications, PhD, Goldsmiths, University of London

Award Date: 30. May 2017

Gender, Society and Representation, MA, University College London

Award Date: 1. Oct 2010

Communication, Media and Culture, BA, Oxford Brookes University

Award Date: 1. Jun 2009

Research areas

  • Popular Culture
  • Everyday Life
  • Social Policy

Fingerprint Dive into the research topics where Ella Fegitz is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Research Output

  • 3 Journal article
  • 2 Book chapter
  • 1 Contribution to newspaper - Newspaper article

On the (changing) relationship between life expectancy and lifespan inequality

Aburto, J. M., Floridi, G. & Fegitz, E., Jun 2020, In : N-IUSSP.

Research output: Contribution to journalContribution to newspaper - Newspaper article

Open Access
Open Access
File
  • 16 Downloads (Pure)

    How Veggie Vlogging Looks Like: Intersections of Gender, Race, and Class in Western Mainstream Veganism

    Pirani, D. & Fegitz, E., Aug 2019, Feminist Food Studies: Intersectional Perspectives. Parker, B., Brady, J., Power, E. & Belyea, S. (eds.). Women's Press

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Open Access
    File
  • 2 Downloads (Pure)

    The sexual politics of veggies: Beyoncé’s “commodity veg*ism”

    Fegitz, E. & Pirani, D., 4. Mar 2018, In : Feminist Media Studies. 18, 2, p. 294-308

    Research output: Contribution to journalJournal article

  • Activities

    Feminist network

    Emily J. Hogg (Participant) & Ella Fegitz (Participant)

    2019 → …

    Activity: Other activitiesOther

    Projects

    Press / Media

    Representation of women over 40 in media

    Ella Fegitz

    03/07/2019

    1 Media contribution

    Press/Media: Press / Media