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Personal profile

Research areas

My research over the last two decades has evolved around markets, marketing and

consumer culture in a globalized world. My research been published in internationally recognized social science journals debating markets and consumption (e.g. Journal of Consumer Research, Journal of Business Research, Consumption, Markets and Culture, Marketing Theory) and has been

informing research on global consumer culture in the marketing field and the social

sciences generally (see google scholar profile). The impact of my research has been awarded nationally (Tietgenprisen 2007) and internationally (e.g. my 2006 article on global youth

culture was republished in the 2016 40 year’s anniversary issue of the top consumer research journal, The Journal of Consumer Research, as the most impactful article of the 2006 issue). 

I have been editor-in-chief of the journal Consumption, Markets and Culture since 2016.

From 2009-2017 I served as head of the research group Consumption, Culture and Commerce at SDU – the largest and one of the strongest research groups in the socio-cultural understanding of consumption.

I have been employed as visiting professor internationally (Lund University, Gothenburg University and University of Lille/SKEMA) as well s served on dozens of PhD assessment committees internationally.

Currenly I serve on the HS-B assessment committee of the Swedish Research Council and is a member of the BFI subgroup 25.

Over the last years my research interests have increasinlgy been directed towards topics central to grand societal challenges such consumer cultures among migrants, the working poor, and consumer culture and climate change mitigation. 

External positions

Visiting Professor, University of Gothenburg


Sparbanken Öresund Visiting Chair of Marketing, Lund University


Guest Professor, University of Lille


Visiting researcher, University of Arizona

Oct 2008Feb 2009

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Research Output

Consumer Behaviour as I see it... Cultural Change as glocalisation

Kjeldgaard, D., 20. May 2019, Consumer Behaviour: A European Perspective. Solomon, M. R., Askegaard, S., Hogg, M. K. & Bamossy, G. J. (eds.). 7. ed. Pearson Education, p. 535-536

Research output: Chapter in Book/Report/Conference proceedingBook chapterEducation

Consumer Culture Theory

Bajde, D. (ed.), Kjeldgaard, D. (ed.) & Belk, R. W. (ed.), 2019, Emerald Group Publishing. 217 p. (Research in Consumer Behavior, Vol. 20).

Research output: Monograph/anthology/thesis/reportAnthologyResearchpeer-review

Consumption (of) Failure

Kjeldgaard, D., Nøjgaard, M., Hartmann, B., Lindberg, F., Mossberg, L., Östberg, J. & Bode, M., 8. May 2019.

Research output: Contribution to conference without publisher/journalPaperResearchpeer-review

Danish Welfare Exports as the “New Bacon”: Myth and Meaning of the Nordic Welfare Model as Glocal Cultural Commodity

Nielsen, S. B. & Kjeldgaard, D., 2019, Nordic Consumer Culture: State, Market and Consumers. Askegaard, S. & Östberg, J. (eds.). Palgrave Macmillan, p. 171-191

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

  • Introduction – Consumer culture fairy tales

    Bajde, D., Kjeldgaard, D. & Belk, R. W., 1. Jan 2019, Consumer Culture Theory. Bajde, D., Kjeldgaard, D. & Belk, R. W. (eds.). Emerald Group Publishing, p. 1-3 (Research in Consumer Behavior, Vol. 20).

    Research output: Chapter in Book/Report/Conference proceedingCommentResearch


    Global Consumer Culture and Sustainability

    Dannie Kjeldgaard (Guest lecturer)

    4. Mar 2020

    Activity: Talks and presentationsTalks and presentations in private or public companies

    Collaboration meeting

    Dannie Kjeldgaard (Participant)

    16. Oct 2019

    Activity: Other activitiesOther

    Nordic Consumer Culture Theory Workshop

    Dannie Kjeldgaard (Participant)

    10. Oct 201911. Oct 2019

    Activity: Attending an eventOrganisation or participation in workshops, courses or seminars


    Dannie Kjeldgaard (Guest lecturer)

    19. Sep 2019

    Activity: Talks and presentationsTalks and presentations in private or public companies

    Opponent, End Seminar

    Dannie Kjeldgaard (Examiner)

    20. Aug 2019

    Activity: Examination


    Editor of Taylor & Francis

    Kjeldgaard, D.


    Project: Research

    NOS-HS, Dannie Kjeldgaard

    Kjeldgaard, D.


    Project: Research

    Storytelling NGO

    Kjeldgaard, D.


    Project: Research

    Press / Media

    How coronavirus made us nostalgic for a past that held the promise of a future

    Dannie Kjeldgaard, Katja H. Brunk, Benjamin Julien Hartmann & Christian Dam


    1 Media contribution

    Press/Media: Press / Media

    Odense får nu en officiel verdensmålspolitik;

    Dannie Kjeldgaard


    1 Media contribution

    Press/Media: Press / Media


    Most cited paper for 2006, Journal of Consumer Research

    Kjeldgaard, Dannie (Recipient), 2016

    Prize: Prizes, scholarships, distinctions

    Consumption, Markets and Culture Best Paper Award, Honorable Mention

    Kjeldgaard, Dannie (Recipient), 2013

    Prize: Prizes, scholarships, distinctions


    Kjeldgaard, Dannie (Recipient), 2007

    Prize: Prizes, scholarships, distinctions

    Teaching & Supervision

    Project Management in Global Markets

    Anna Lund Jepsen


    Course: Teaching

    Consumption Studies

    Domen Bajde & Dannie Kjeldgaard


    Course: Teaching

    Markeds- og kommunikationsanalyse

    Niklas Woermann


    Course: Teaching

    Marketing and Communication

    Dannie Kjeldgaard & Dominique Bouchet


    Course: Teaching

    Anthropological Fieldwork


    Course: Teaching