Research output per year
Research output per year
Personal profile
Research areas
Associate professor and researcher in Marketing, Marketing Communication, Branding and International Business at the Department of Entrepreneurship and Relationship Management. My research interests primarily comprise marketing, marketing communication, branding, international business, international marketing, country of origin effect, consumer ethnocentrism, branding, and cross-cultural marketing analysis.
Education/Academic qualification
PhD in International Marketing, PhD, Country of Origin and Consumer Brand Perception: A developed and emerging market perspective, Aalborg University
1. Mar 2011 → 6. Nov 2014
Award Date: 6. Nov 2014
MSc International Business, cand.merc, Aalborg University
1. Sept 2008 → 1. Jul 2010
Award Date: 1. Jul 2010
External positions
External Lecturer, Aalborg University Business School
Jan 2023 → …
Research areas
- Corporate Branding
- Marketing
- Branding
- Brand Strategies
- Business Process
- Communication Strategies
- Born Globals
- International Trade
- Sustainable Growth
- Integrated Communication
- Public Relations (PR)
- Strategic Communication
- Consumer Behavior
- Consumer Culture
- B2B Marketing
- Choice of Media
Fingerprint
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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An interplay of the consumption values and green behavior in developed markets: A sustainable development viewpoint
Chwialkowska, A., Bhatti, W. A., Bujac, A. & Abid, S., Aug 2024, In: Sustainable Development. 32, 4, p. 3771-3785Research output: Contribution to journal › Journal article › Research › peer-review
Open AccessFile9 Downloads (Pure) -
Customer-Based Brand Equity Drivers: A Leading Brand of Beer in Estonia
Coudounaris, D., Bjørk, P., Mets, T., Asadli, R. & Bujac, A., Mar 2024, In: Administrative Sciences. 14, 4, 40 p., 61.Research output: Contribution to journal › Journal article › Research › peer-review
Open AccessFile15 Downloads (Pure) -
Den kommunale erhvervspolitik og verdensmålene
Hjalager, A.-M. & Bujac, A., 2024, Bæredygtig erhvervsudvikling: flere bundlinjer i spil. Evald, M. R., Freytag, P. V. & Ingstrup, M. B. (eds.). Syddansk Universitetsforlag, p. 17-28 (CESFO Rapportserie).Research output: Chapter in Book/Report/Conference proceeding › Preface/postscript › Research › peer-review
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Store og små virksomheder i tal 2021
Bujac, A. & Thielsen, S., 2024, Bæredygtig erhvervsudvikling: flere bundlinjer i spil. Evald, M. R., Freytag, P. V. & Ingstrup, M. B. (eds.). Syddansk Universitetsforlag, p. 99-146 (CESFO Rapportserie).Research output: Chapter in Book/Report/Conference proceeding › Preface/postscript › Research › peer-review
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Uncovering the Power of Customer Journey Mapping in Boosting Marketing and Sales Alignment
Bujac, A. I., Roschk, H. & Bhatti, W. A., Aug 2024, (In preparation).Research output: Contribution to conference without publisher/journal › Conference abstract for conference › Research › peer-review
Activities
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International Journal of Entrepreneurship and Small Business (Journal)
Bujac, A. (Peer reviewer)
Sept 2024 → …Activity: Editorial work and peer review › Peer review of manuscripts › Research
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The 28th Nordic Workshop on Interorganizational Research
Bujac, A. (Participant)
17. Apr 2024 → 19. Apr 2024Activity: Attending an event › Conference organisation or participation
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Industrial Marketing Management (Journal)
Bujac, A. (Peer reviewer)
Jan 2023 → …Activity: Editorial work and peer review › Peer review of manuscripts › Research
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IETN: International Entrepreneurship Network for PhD and PhD Supervisor Training
Bujac, A. (Project manager) & Bujac, A. (Project manager)
01/09/2019 → 31/12/2022
Project: Research
Prizes
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Leonardo da Vinci Scholarship
Bujac, A. (Recipient), Jan 2008
Prize: Prizes, scholarships, distinctions