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Personal profile

Research areas

Family Business, Entrepreneurship, SME, Sustainable Management, International Marketing Management


Curriculum Vitae Name: Britta Boyd Place of birth: Flensburg Date of birth: 25.05.1964 Family status: married, 2 children Nationality: German Address: Ballig 17, D-24975 Hürup Telefon: +49-4634-8252 E-mail: bri@sam.sdu.dk Education:

10.1983 to 07.1989: Study of Business Administration at the University of Paderborn, Diplom - Kauffrau09.1985 to 04.1986: Study of European Business at Nottingham University, England, Diploma in European Business 09.1999 to 09.2005: PhD Student and Lecturer at the International Institute for Management, Flensburg University 09.2005 to 08.2007: Lecturer at the International Institute for Management, Flensburg University 09.2007 to 11.2010: Assistant Professor at the University of Southern Denmark, Sønderborg Since 12.2010: Associate Professor at the University of Southern Denmark, Sønderborg Work experience:

02.1984 to 05.1984: Marketing internship at EGN Nordbau GmbH, Hitzhusen 08.1986 to 10.1986: Practical at Bozkurt Mensucat, Istanbul, Turkey 08.1986 to 04.1988: Head of public relations department AIESEC, University of Paderborn 04.1987 to 07.1987: Research project on consumer behaviour, University of Paderborn 10.1987 to 02.1989: Tutor/student instructor for Prof. Dr. Pullig, University of Paderborn 04.1989 to 06.1989: Interviewer at Emnid research institute, Bielefeld 10.1989 to 06.1991: Head of marketing service for ContiTech, Continental AG, Hannover 07.1991 to 10.1993: Strategic planning department, Hettich GmbH, Kirchlengern 10.1993 to 02.1995: Marketing and sales controlling, Hettich GmbH, Kirchlengern Administrative work:

02.2002 to 02.2004: Member of the 'Zentraler Ausschuß fuer Forschungs- und Wissenstransfer' at Flensburg University 07.2003 to 07.2005: Chair member of the International Management Board at Flensburg University 03.2008 to 08.2013: Chair member of the Marketing Board, Department of Border Region Studies at the University of Southern Denmark, SønderborgSince 02.2011: Member of the Study Board for the Chinese Studies in Sønderborg

Since 09.2013: Head of studies for the Master in Business Relationship Management


Since 04.2003: Research group ifera (International Family Business Research Association) Since 09.2003: International network F.B.N. (Family Business Network) 06.2005 to 06.2007: Research team EMPOR (Empirische Personal- und Organisations- forschung) Since 01.2009: Regional Sustainability Working Group at ISSP (Initiative for Science, Society, and Policy), University of Southern Denmark, Odense Editorial work:

09.1999 to 06.2002: Editorship of 'Schriftenreihe zu Management und KMU', Flensburg University

Since 05.2003: Member of Editorial Board of the IJGSB (International Journal of Globalisation and Small Business), Inderscience Publishers

Since 2011: Member of the Editorial Board of the IJBM /International Journal of Business and Management), Canadian Center of Science and EducationLanguages:

German: native language English: fluent French: good knowledge Danish: good knowledge

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Research Output

  • Danfoss in China: How Family-Owned Danfoss Turned China into Their Second “Home-Market

    Hollensen, S., Boyd, B. & Goto, T., 15. Jan 2020, SAGE Publications. 18 p.

    Research output: Monograph/anthology/thesis/reportMonographEducationpeer-review

  • Competitive advantage in long-lived family firms: Implications of market characteristics and strategically relevant knowledge

    Boyd, B., Royer, S. & Goto, T., 2019, The Palgrave Handbook of Heterogeneity among Family Firms. Memili, E. & Dibrell, C. (eds.). Cham, Switzerland: Palgrave Macmillan, p. 961-1000 39 p. 35

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

  • A consumption-based, regional input-output analysis of greenhouse gas emissions and the carbon regional index

    Boyd, B., Mangalagiu, D., Straatman, B., Rasmussen, S. & Rathje, P., 2018, In : International Journal of Environmental Technology and Management. 21, 1/2, p. 1-36 36 p.

    Research output: Contribution to journalJournal articleResearchpeer-review

    Open Access
  • 72 Downloads (Pure)

    Teaching Case Study: Danfoss in China: How family-owned Danfoss turned China into their second “home-market

    Boyd, B. & Hollensen, S., 2018, Ifera 2018 Conference Proceedings: Coping with Disruptions: Family Firm Continuity and Sustainablility in Times of Rapid Change. Van Gils, A., Matser, I. & Kotlar, J. (eds.). Zwolle: ifera, p. 78

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

  • Activities

    Succession intentions of students

    Simon Fietze (Guest lecturer), & Britta Boyd (Guest lecturer)

    2. Jul 2018

    Activity: Talks and presentationsConference presentations

    Institutional Influences of Succession Intention - a Welfare Model Analysis

    Britta Boyd (Lecturer), & Simon Fietze (Lecturer)

    26. Jun 201829. Jun 2018

    Activity: Talks and presentationsConference presentations

    Institutional Influences of Succession Intention - a Welfare Model Analysis

    Britta Boyd (Lecturer), & Simon Fietze (Lecturer)

    21. Jun 2018

    Activity: Talks and presentationsConference presentations

    Ifera Conference 2018 (Event)

    Britta Boyd (Chairman)

    May 2018

    Activity: MembershipMembership of commitees, commissions, boards, councils, associations, organisations, or similar

    Journal of Family Business Strategy (Journal)

    Britta Boyd (Peer reviewer)

    Apr 2018

    Activity: Editorial work and peer reviewPeer review of manuscriptsResearch


    Teaching & Supervision


    Britta Boyd


    Course: Teaching

    Entrepreneurship and Understanding Business

    Martin Senderovitz


    Course: Teaching

    Global CSR

    Britta Boyd


    Course: Teaching

    Advanced Business Administration 2: Marketing 2

    Britta Boyd


    Course: Teaching

    Innovation in Value Chains

    Susanne Gretzinger


    Course: Teaching