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20052019
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Research Output 2005 2019

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Article in proceedings
2015
142 Downloads (Pure)

Lead User Innovation: Exploring interactions between lead user and company

Brem, A. & Larsen, H., 15. Sep 2015, Pursuing Innovation Leadership: Proceedings of the 16th Continuous Innovation Conference. Continuous Innovation Network, p. 182-193

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access
File
Lead user
User innovation
Interaction
Innovation
Participation

Mixing Physical and Virtual Realities: Implications of Augmented Reality Smart Glasses for the Management of Innovation

Rauschnabel, P., Brem, A. & Ivens, B. S., 2015, AMA Summer Educators' Conference 2015: Improving Business Practice through Marketing Insight. American Marketing Association, (A M A Educators' Proceedings (CD-ROM), Vol. 26).

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Understanding Emerging Market Companies and Customers: an Empirical Study of Innovation Constructs for New Product Development

Agarwal, N., Grottke, M. & Brem, A., 2015, Proceedings of the 22nd Innovation and Product Development Conference Proceedings. European Institute for Advanced Studies in Management, (International Product Development Management Conference).

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

2014

A unified innovation approach to emerging markets: Imperatives to play and win the game

Agarwal, N., Brem, A. & Grottke, M., 2014, 21st International product development management conference proceedings: Innovation through engineering, business & design. European Institute for Advanced Studies in Management, 26 p. (International Product Development Management Conference).

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Emerging markets
Factors
Innovation
Prioritization
Managers

Corporate Social Responsibility in Online Social Networks: An Empirical Analysis of Corporate Communication for Brands on the German Market

Horn, C., Brem, A., Wölfl, S., Ivens, B. S. & Hein, D., 2014, Proceeding of the 2nd International Conference on Contemporary Marketing Issues (ICCMI 2014). Alexander Technological Educational Institute of Thessaloniki

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

CSR communication
Corporate Social Responsibility
Empirical analysis
Social media
Online social networks

Intellectual Property Strategies of Multinational Companies Patenting in China

Wolfram, P., Schuster, G. & Brem, A., 2014, Proceedings of the R&D Management Conference 2014: Connecting High Value Solutions with Future Markets. Fraunhofer IAO, IAT Universität Stuttgart, p. 745-749

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Intellectual property
Patenting
Multinational companies
China
Patents

Internal Markets for Innovation: Case Study Results of Blockades at Affiliates’ Level in Developed Markets

Wolfram, P. & Brem, A., 2014, The R&D Management Conference 2014: Connecting High Value Solutions with Future Markets. Fraunhofer IAO, IAT Universität Stuttgart, p. 824-835

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Internal market
Business groups
Innovation
Disadvantage
Resources

Perceived Creativity in an International Context: The Influence of Culture, Gender and Personal Creativity

Schuster, G., Hammer, J. & Brem, A., Jun 2014, Proceedings of the XXV ISPIM Conference: Innovation for Sustainable Economy and Society. Lappeenranta University of Technology Press

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

creativity
gender
personality research
advertising campaign
cultural difference

Perceived Environmental Uncertainty and Firm Innovativeness

Jahanshahi, A., Zhang, S. X. & Brem, A., Jun 2014, Proceedings of the XXV ISPIM Conference: Innovation for Sustainable Economy and Society . Lappeenranta University of Technology Press

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

2013

Credit card with non revolving loan facility

Zeller, A., Toepffer, F. & Brem, A., 2013, Proceedings of the Innovation for Financial Services Conference. Singapore

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Differences in New Product Development in Europe and Asia

Brem, A. & Wolfram, P., 2013, Proceedings of the XXIV ISPIM Conference. Helsinki

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Prediction Markets for Business Forecasting: Results from Laboratory-Studies and a Case Study

Horn, C., Ivens, B. S. & Brem, A., 2013, Proceedings of the 33rd International Symposium on Forecasting. Seoul: International Institute of Forecasters, p. 1-17

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Spaces for Responsible Innovation in Entrepreneurship: A Conceptual Analysis

Stahl, B. & Brem, A., 2013, Proceedings of the 2013 IEEE International Technology Management Conference & 19th ICE Conference. The Hague

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

2012

Frugal and Reverse Innovation: Literature Overview and Case Study Insights from a German MNC in India and China

Agarwal, N. & Brem, A., 2012, IEEE Xplore. IEEE Press, 11 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Innovation Management in German Retail Banking: Using a Customer Council to Generate New Concepts

Zeller, A. & Brem, A., 2012, FIBAC2012 International Finance Banking & Insurance Congress. Antalya

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

2011

Technology Transfer from Europe to Asia: Insights from an Indian MNC

Brem, A. & Moitra, D., 2011, Technology Transfer Society (T2S) Proceedings. Augsburg

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

2008

From Technology Management to Product Development: Insights from the German Automotive Industry

Gerhard, D., Brem, A., Scheiner, C. & Voigt, K-I., 2008, 17th International Conference on Management of Technology Proceedings. Dubai

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Gender-related Differences in Motivation, Goals and Performance Evaluation

Scheiner, C., Laspita, S., Brem, A., Voigt, K-I. & Klandt, H., 2008, Gender-related Differences in Motivation, Goals and Performance Evaluation. Chapel Hill: BCERC Frontiers of Entrepreneurship Research

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Gender-related Differences in the Founding Intention

Laspita, S., Scheiner, C., Brem, A., Klandt, H. & Voigt, K-I., 2008, Gender-related Differences in the Founding Intention. 8 ed. Chapel Hill: BCERC Frontiers of Entrepreneurship Research, Vol. 28.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Technology Roadmapping and Make-or-Buy Decisions: Strategic Innovation Management through Development Pathways

Gerhard, D., Ihmels, S., Brem, A. & Voigt, K-I., 2008, The R&D Management Conference Proceedings. Ottawa

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

„Recht“ als Innovationsimpuls? Konzeptualisierung von Regulatory Push/ Pull-Innovationen und deren Umsetzung in der Praxis

Maenner, A-L., Brem, A. & Voigt, K-I., 2008, 10. TIM Fachtagung Proceedings. Freiberg

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

2007

Business Idea Identification and Evaluation: Experiment Management in Practice

Voigt, K. -I., Brem, A. & Scheiner, C., 2007, International Conference on Management Innovation Proceedings. Shanghai, p. 586-590

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Entrepreneurship in the United Kingdom and Germany - Educational Concepts and their Impact on Intention to Start-up; Internationalizing Entrepreneurship Education and Training - Innovative Formats for Entrepreneurship Education Teaching

Sarmiento, T., Scheiner, C., Brem, A. & Voigt, K-I., 2007, 17th Global IntEnt Conference Proceedings. Gdansk

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Gender-Related Differences of Founding Intentions due to the Perceptions of Fostering and Inhibiting Factors

Brem, A., Chlosta, S., Scheiner, C., Klandt, H. & Voigt, K-I., 2007, European Council for Small Business and Entrepreneurship 52nd World Conference Proceedings: At the Crossroads of East and West: New Opportunities for Entrepreneurship and Small Business. Turku

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

How Do Strategy, Resources and Processes Influence the Product Development Success? Results from an Empirical Study

Voigt, K-I., Brem, A., Gerhard, D. & Scheiner, C., 2007, The R&D Management Conference Proceedings: Risk and Uncertainty in R&D Management. Bremen

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Ingredient Branding in Capital Goods Markets: Results from an Empirical Analysis in the Automotive Supplier Industry

Voigt, K-I., Brem, A. & Czaja, L., 2007, Proceedings of 6th International Congress "Marketing Trends". Paris

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Innovation Management and the (Fuzzy) Front End: How to Integrate Sustainable Frond End Strategies within the Innovation Process

Voigt, K-I. & Brem, A., 2007, Managing Total Innovation and Open Innovation in the 21st Century. Chen, J. (ed.). Hangzhou, p. 351-355

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Pull vs. Push - Strategic Technology and Innovation Management for a Successful Integration of Market-Pull and Technology-Push Activities

Voigt, K-I. & Brem, A., 2007, 16th International Conference on Management of Technology Proceedings, "Management of Technology for the Service Economy". Miami

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Serial-Entrepreneurs in the Business Foundation Process: Insights from a Case-driven Explorative Study

Voigt, K-I., Brem, A., Scheiner, C. & Schwing, M., 2007, Strategic Management Society Special Conference 2007 Proceedings: New Frontiers in Entrepreneurship: Strategy Governance and Evolution. Catania

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

2006

Emotional Branding in b2b Markets

Voigt, K-I., Brem, A. & Czaja, L., 2006, Proceedings of 5th International Congress "Marketing Trends". Venedig

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Entrepreneurship Education and the "Study Cooperation": Approach – Results from a Quantitative Empirical Analysis

Voigt, K-I., Brem, A. & Scheiner, C., 2006, Internationalizing Entrepreneurship Education and Training – Innovative Formats for Entrepreneurship Education Teaching – Proceedings. Sao Paulo

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Integrated Idea Management in Emerging Technology Ventures

Voigt, K-I. & Brem, A., 2006, International Conference on Management of Innovation and Technology Proceedings. Chai, K. H. (ed.). Singapore, Vol. 1. p. 211-215

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Pioneer vs. Follower: The Time-to-Market Dilemma: Results from an Empirical Study

Voigt, K-I., Brem, A. & Scheiner, C., 2006, 30th Product Development and Management Association 2006 Annual Conference: Product and Service Innovation – Proceedings. Atlanta

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

2005

Erfolg und Scheitern von Spin-Offs - Wesentliche Elemente erfolgreicher Gründungen aus dem Universitätsumfeld

Voigt, K-I., Brem, A. & Scheiner, C., 2005, Proceedings der 9. interdisziplinären Jahreskonferenz zur Gründungsforschung. Jena

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review