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20052019
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Research Output 2005 2019

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Book chapter
2019
225 Downloads (Pure)

Crowdfunding as a tool for innovation marketing: technology entrepreneurship commercialization strategies

Giones, F. & Brem, A., Sep 2019, Handbook of Research on Techno-Entrepreneurship, Third Edition : Ecosystems, Innovation and Development. Therin, F., Appio, F. P. & Yoon, H. (eds.). Cheltenham, UK: Edward Elgar Publishing, p. 156-174

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

File
Marketing technologies
Technology entrepreneurship
Innovation
Commercialization
Start-up
157 Downloads (Pure)

The Interplay of Technology Entrepreneurs and Regulation in a New Industry: The Case of the Drone Industry

Giones, F., Gurses, K. & Brem, A., Sep 2019, Handbook of Research on Techno-Entrepreneurship, Third Edition: Ecosystems, Innovation and Development. Therin, F., Appio, F. P. & Yoon, H. (eds.). Cheltenham, UK: Edward Elgar Publishing, p. 73-91

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

File
Regulatory framework
Industry
Innovation
New entrants
Entrepreneurs

User-centric innovations in new product development — systematic identification of lead users harnessing interactive and collaborative online-tools

Bilgram, V., Brem, A. & Voigt, K. I., Apr 2019, Managing Innovation: Understanding and Motivating Crowds. Brem, A., Tidd, J. & Daim, T. (eds.). London: World Scientific, p. 173-212 (Series on Technology Management, Vol. 32).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

New product development
Innovation
Lead user
Expertise
Failure rate
2018

Frugal and reverse innovation: Case study insights from a German multinational

Agarwal, N. & Brem, A., 2018, World Scientific Reference On Innovation. Siegel, D. (ed.). World Scientific, Vol. 2. p. 193-203

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Prediction markets for crowdsourcing

Horn, C., Bogers, M. & Brem, A., 2018, Creating and Capturing Value through Crowdsourcing. Tucci, C. L., Afuah, A. & Viscusi, G. (eds.). Oxford University Press, p. 292-309

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Prediction markets
Open innovation
Innovation process
Value capture
Business practices
2017

Revolution in innovation management: The digital breakthrough

Brem, A. & Viardot, E., 2017, Revolution of Innovation Management: Volume 1 The Digital Breakthrough . Brem, A. & Viardot, E. (eds.). Palgrave Macmillan, Vol. 1. p. 1-16

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Innovation management
Management of innovation
Innovation

Revolution of Innovation Management: The Digital Breakthrough

Brem, A. & Viardot, E., 2017, Revolution of Innovation Management : The Digital Breakthrough. Brem, A. & Viardot, E. (eds.). Palgrave Macmillan, Vol. 1. p. 1-16

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Innovation
Management of innovation

Revolution of Innovation Management: Internationalization and Business Models

Brem, A. & Viardot, E., 2017, Revolution of Innovation Management: Internationalization and Business Models . Brem, A. & Viardot, E. (eds.). Palgrave Macmillan, Vol. 2. p. 1-13

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Internationalization
Management of innovation
Business model
Innovative capability
Ecosystem
2016

A conceptualized investment model of crowdfunding

Tomczak, A. & Brem, A., 2016, Crowdfunding and Entrepreneurial Finance. Harrison, R. T. (ed.). Routledge

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

From Knowledge to Innovation: A Review on the Evolution of the Absorptive Capacity Concept

Lyth Frederiksen, D. & Brem, A., 2016, Knowledge Spillover-based Strategic Entrepreneurship. Ferreira, J. J., Dana, L-P. & Ratten, V. (eds.). Routledge Frontiers of Business Management ed. Oxford: Routledge, p. 257-268

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

2015

Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation

Brem, A. & Viardot, E., 2015, Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation. Brem, A. & Viardot, E. (eds.). Springer, p. 1-10

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Internationales Forschungs- und Entwicklungsmanagement: Innovation zur Steigerung der Wettbewerbsfähigkeit

Translated title of the contribution: International R&D Management: Innovation to increase competetive advantageWolfram, P. & Brem, A., 2015, Internationale Betriebswirtschaft. Brem, A., Heyd, R. & Schmeisser, W. (eds.). UVK Verlagsgesellschaft, p. 263-289

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Management von Innovationen: Hintergrund und Status quo des Innovationsmanagements im Mittelstand

Translated title of the contribution: Management of Innovation: Background and current status of innovation management in SMEsBrem, A. & Vollrath, O., 2015, BWL im Mittelstand: Grundlagen - Besonderheiten - Entwicklungen. Becker, W. & Ulrich, P. (eds.). Stuttgart: Kohlhammer Verlag, p. 80-105

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Management of innovation
Small and medium-sized enterprises
Innovation management
Innovation culture
Professionalism
2014

Lebensphasen von Communities of Practice: Eine Fallstudie

Translated title of the contribution: Phases of Communities of Practice: A Case StudyBrem, A. & Maier, M., 2014, Moderne Konzepte des organisationalen Marketing. Kliewe, T. & Kesting, T. (eds.). Wiesbaden: Springer Science+Business Media, p. 111-124

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Communities of practice
Life-cycle model
Employees
Life cycle
Literature review

Techno-Entrepreneurship, Innovation and Intrapreneurship: How to Manage Entrepreneurial Activities in Technology-intensive Environments

Brem, A. & Borchardt, J., 2014, Handbook of Research on Techno-Entrepreneurship: How Technology and Entrepreneurship are Shaping the Development of Industries and Companies. Therin, F. (ed.). 2. ed. Cheltenham: Edward Elgar Publishing, p. 17-38

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Von Gutenberg zu Steve Jobs: Herausforderungen und Lösungen der Business Model Innovation dargestellt am Beispiel von (Fach-)Verlagen

Translated title of the contribution: From Gutenberg to Steve Jobs: Challenges and solutions of business model innovation shown at the example of print publishersAmmon, T. & Brem, A., 17. Jul 2014, Kompendium Geschäftsmodell-Innovation: Grundlagen, aktuelle Ansätze und Fallbeispiele zur erfolgreichen Geschäftsmodell-Innovation. Schallmo, D. R. A. (ed.). Wiesbaden: Springer Science+Business Media, p. 319-347

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

2013

Conclusion

Brem, A. & Viardot, É., 30. Jan 2013, Evolution of Innovation Management: Trends in an International Context. Palgrave Macmillan, p. 348-353 6 p.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Conclusion

Brem, A. & Viardot, E., 2013, Evolution of Innovation Management: Trends in an International Context. Brem, A. & Viardot, E. (eds.). Palgrave Macmillan, p. 348-353

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Digitale Ökosysteme und deren Geschäftsmodelle: Analyse und Implikationen für klassische Buchverlage

Translated title of the contribution: Digital Ecosystems and their Business Models: Analysis and implications for book publishersAmmon, T. & Brem, A., 2013, Digitalisierung und Innovation, Planung : Entstehung - Entwicklungsperspektiven. Keuper, F., Hamidian, K., Verwaayen, E., Kalinowski, T. & Kraijo, C. (eds.). Wiesbaden: Springer, p. 91-122

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Innovation Management, Lead Users and Social Media: Introduction of a Conceptual Framework for Integrating Social Media Tools in Lead User Management

Ernst, M., Brem, A. & Voigt, K-I., 2013, Social Media in Strategic Management. Olivas-Luján, M. R. & Bondarouk, T. (eds.). Emerald Group Publishing, p. 169-195 (Advanced Series in Management, Vol. 11).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Lead user
Innovation management
Conceptual framework
Social media
Innovation process
2012

Learning from Failure: Case Insights into a UK-India Technology Transfer Project

Brem, A. & Moitra, D., 2012, Technology Transfer in a Global Economy. Audretsch, D. B., Link, A. N., Lehmann, E. E. & Starnecker, A. (eds.). New York: Springer, p. 253-275 (International Handbook Series on Entrepreneurship).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Technology transfer
India
Emerging economies
Innovative capability
Resources

Open Innovation and the Integration of Suppliers: Literature Review and Discussion on Supplier Innovation

Brem, A. & Schuster, G., 2012, Perspectives on Supplier Innovation: Theories, Concepts and Empirical Insights on Open Innovation and the Integration of Suppliers. Brem, A. & Tidd, J. (eds.). London: Imperial College Press, p. 67-94 (Series on Technology Management, Vol. 18).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Opportunities and Challenges for Open Innovation in the Automotive Industry

Brem, A. & Schuster, G., 2012, Sustaining Manufacturing Competitiveness after the Crisis: Lessons from the Automotive Industry. Cirevagno, L. (ed.). Houndmills: Palgrave Macmillan, p. 226-238

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Summary and Future Directions

Brem, A. & Tidd, J., 2012, Perspectives on Supplier Innovation – Theories, Concepts and Empirical Insights on Open Innovation and the Integration of Suppliers. Brem, A. & Tidd, J. (eds.). London: Imperial College Press, p. 677-687

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

2011

Research & Development, Innovation and Marketing: Strategies for Internal and External Communication of Technological Innovations

Brem, A., Sherif, H., Katzenstein, L., Voigt, K-I. & Lammer, D., 2011, Strategies and Communications for Innovations: An Integrative Management View for Companies and Networks. Hülsmann, M. & Pfeffermann, N. (eds.). Heidelberg: Springer, p. 193-208

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Technological innovation
Marketing strategy
Innovation
Communication
Managers
2010

User-Centric Innovations in New Product Development: Systematic Identification of Lead Users Harnessing Interactive and Collaborative Online-Tools

Bilgram, V., Brem, A. & Voigt, K-I., 2010, Perspectives on User Innovation. Flowers, S. & Henwood, F. (eds.). London: London, Imperial College Press, Vol. 16. p. 91-130 (Series on Technology Management, Vol. 16).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

2009

Case Studies as Teaching Tools

Brem, A., 2009, Encyclopedia of Case Study Research. Mills, A. J., Durepos, G. & Wiebe, E. (eds.). Thousands Oaks: SAGE Publications, Vol. 1. p. 77-79

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

The Term Innovation and its Front End: Is There a Specific Asian View?

Brem, A., 2009, The China Information Technology Handbook. Ordónez de Pablos, P. & Lytras, M. D. (eds.). New York: Springer, p. 55-64

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Innovation
Asia
Front-end
Innovative activity
Innovation activities
2008

Untersuchung geschlechtsspezifischer Besonderheiten bei Unternehmensgründungen durch Frauen und Männer und deren Einstellungen zum Erfolgsbegriff

Voigt, K-I., Brem, A. & Sütterlin, J., 2008, Stand und Perspektiven der deutschsprachigen Entrepreneurship- & KMU-Forschung. Gundolf, K. & Kraus, K. (eds.). Stuttgart: Ibidem-Verlag, p. 286-304

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

2007

Betriebliches Vorschlagswesen, holistisches Ideenmanagement und die Rolle von Best Practice: Hintergrund, Konzept und Umsetzung in der Praxis

Brem, A. & Voigt, K. I., 2007, Vorausschau und Technologieplanung. Gausmeier, J. (ed.). Paderborn: HNI-Verlagsschriftenreihe, Vol. 219. p. 131-154 (HNI Verlagsschriftenreihe).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Projektmanagement in kleinen und mittleren Unternehmen: Hintergrund, Ergebnisse und Lessons Learned

Neusser, C., Brem, A. & Philippi, F., 2007, Projektmanagement ohne Grenzen. Lange, D. (ed.). Nürnberg: GPM Deutsch Gesellschaft für Projektmanagement e.V., p. 670-679

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

2006

Die Person des Gründers als Determinante des Unternehmenserfolgs: Ergebnisse einer qualitativen Metastudie

Voigt, K-I. & Brem, A., 2006, Fortschritte in der MittelstandsForschung. Merz, J. (ed.). Münster: LIT Verlag, p. 357-374 (Entrepreneurship, Professions, Small Business Economics).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

2005

Integriertes Ideenmanagement als strategischer Erfolgsfaktor junger Technologieunternehmen

Voigt, K-I. & Brem, A., 2005, Integriertes Ideenmanagement – Betriebliche und überbetriebliche Aspekte unter besonderer Berücksichtigung kleiner und mittlerer Unternehmen. Schwarz, E. & Harms, R. (eds.). Wiesbaden: Springer Science+Business Media, p. 175-200

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review