• Alsion 2

    6400 Sønderborg

    Denmark

20052019
If you made any changes in Pure these will be visible here soon.

Research Output 2005 2019

2009

Solarindustrie - Wie gut ist die Branche aufgestellt

Brem, A. & Mühlmann, F., 2009, In : Wirtschaft in Mittelfranken. 07/2009, p. 32-33

Research output: Contribution to journalContribution to newspaper - Newspaper articleCommunication

Solar industry – no future for thin film modules? A study on the PV industry in the United States

Brem, A., Mühlmann, F. & Schwing, M., 2009, In : VEND consulting Studienreihe.

Research output: Contribution to journalContribution to newspaper - Newspaper articleCommunication

The Term Innovation and its Front End: Is There a Specific Asian View?

Brem, A., 2009, The China Information Technology Handbook. Ordónez de Pablos, P. & Lytras, M. D. (eds.). New York: Springer, p. 55-64

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Innovation
Asia
Front-end
Innovative activity
Innovation activities
2010

Editorial special issue on open innovation and the integration of suppliers part one

Brem, A., 1. Aug 2010, In : International Journal of Innovation Management. 14, 4

Research output: Contribution to journalEditorialResearchpeer-review

Photovoltaikindustrie kommt in die Jahre – jetzt sind radikale Innovationen gefragt

Brem, A., 24. May 2010, In : Dow Jones Deutschland online.

Research output: Contribution to journalContribution to newspaper - Newspaper articleCommunication

User-Centric Innovations in New Product Development: Systematic Identification of Lead Users Harnessing Interactive and Collaborative Online-Tools

Bilgram, V., Brem, A. & Voigt, K-I., 2010, Perspectives on User Innovation. Flowers, S. & Henwood, F. (eds.). London: London, Imperial College Press, Vol. 16. p. 91-130 (Series on Technology Management, Vol. 16).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

2011

Innovation management and marketing in the high-tech sector: A content analysis of advertisements

Gerhard, D., Brem, A., Baccarella, C. & Voigt, K-I., 2011, In : International Journal of Management. 28, 1, p. 330-348

Research output: Contribution to journalJournal articleResearchpeer-review

High-tech
Content analysis
Innovation management
Marketing
Consumer electronics

Innovationskommunikation - Theorie und empirische Untersuchung der externen Kommunikation von Innovationen über das Internet und sozialen Medien

Brem, A., Gerhard, D., Gudd, C. & Lettl, C., 2011, 2 ed., (Reihe Innovationsmanagement & Entrepreneurship).

Research output: Working paperResearch

Innovationsportfolio-Management: Theorie und Praxis des Managements von Innovationsportfolios

Brem, A., Maier, M. & Storch, V., 2011, 1 ed., (Reihe Innovationsmanagement & Entrepreneurship).

Research output: Working paperResearch

Linking innovation and entrepreneurship - Literature overview and introduction of a process-oriented framework

Brem, A., 1. Jun 2011, In : International Journal of Entrepreneurship and Innovation Management. 14, 1, p. 6-35 30 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Innovation
Entrepreneurship
Entrepreneurial activity
Innovative activity
Innovation
Entrepreneurship
Entrepreneurial activity
Innovative activity

Marketing of new Technologies: The case of Renewable Energies in the UK

Brem, A., Muehlmann, F. & Sarmiento, T., 2011, In : International Journal of Technology Marketing. 6, 2, p. 162-177

Research output: Contribution to journalJournal articleResearchpeer-review

Renewable energy
Marketing
EU countries
Quantitative research
Energy demand

Research & Development, Innovation and Marketing: Strategies for Internal and External Communication of Technological Innovations

Brem, A., Sherif, H., Katzenstein, L., Voigt, K-I. & Lammer, D., 2011, Strategies and Communications for Innovations: An Integrative Management View for Companies and Networks. Hülsmann, M. & Pfeffermann, N. (eds.). Heidelberg: Springer, p. 193-208

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Technological innovation
Marketing strategy
Innovation
Communication
Managers

Special Issue on the Renewed Voice of the Customer in Innovation Design

Brem, A. (ed.), Huizingh, E. (ed.) & Viardot, E. (ed.), 2011, In : International Journal of Technology Marketing. 6, 1

Research output: Contribution to journalJournal articleResearch

Technology Transfer from Europe to Asia: Insights from an Indian MNC

Brem, A. & Moitra, D., 2011, Technology Transfer Society (T2S) Proceedings. Augsburg

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

2012

Frugal and Reverse Innovation: Literature Overview and Case Study Insights from a German MNC in India and China

Agarwal, N. & Brem, A., 2012, IEEE Xplore. IEEE Press, 11 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Innovation Management in German Retail Banking: Using a Customer Council to Generate New Concepts

Zeller, A. & Brem, A., 2012, FIBAC2012 International Finance Banking & Insurance Congress. Antalya

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Innovation und Innovationsmanagement - Begriffe und Inhalte

Brem, A., 2012, In : Technik in Bayern. 4/2012, p. 6-7

Research output: Contribution to journalContribution to newspaper - Newspaper articleCommunication

Keuper, F., Schunk, H. A. (Hrsg.): Internationalisierung deutscher Unternehmen: Book Review

Brem, A. & Wolfram, P., 2012, In : Z f B. 82, 5, p. 585-586

Research output: Contribution to journalReviewResearch

Learning from Failure: Case Insights into a UK-India Technology Transfer Project

Brem, A. & Moitra, D., 2012, Technology Transfer in a Global Economy. Audretsch, D. B., Link, A. N., Lehmann, E. E. & Starnecker, A. (eds.). New York: Springer, p. 253-275 (International Handbook Series on Entrepreneurship).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Technology transfer
India
Emerging economies
Innovative capability
Resources

Marktplatz der innovativen Unternehmen

Brem, A., 2012, In : Sales Business. 03/2012, p. 26-28

Research output: Contribution to journalContribution to newspaper - Newspaper articleCommunication

Open Innovation and the Integration of Suppliers: Literature Review and Discussion on Supplier Innovation

Brem, A. & Schuster, G., 2012, Perspectives on Supplier Innovation: Theories, Concepts and Empirical Insights on Open Innovation and the Integration of Suppliers. Brem, A. & Tidd, J. (eds.). London: Imperial College Press, p. 67-94 (Series on Technology Management, Vol. 18).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Opportunities and Challenges for Open Innovation in the Automotive Industry

Brem, A. & Schuster, G., 2012, Sustaining Manufacturing Competitiveness after the Crisis: Lessons from the Automotive Industry. Cirevagno, L. (ed.). Houndmills: Palgrave Macmillan, p. 226-238

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Perspectives on Supplier Innovation: Theories, Concepts and Empirical Insights on Open Innovation and the Integration of Suppliers

Brem, A. (ed.) & Tidd, J. (ed.), 2012, Imperial College Press. 712 p. (Series on Technology Management, Vol. 18).

Research output: Book/anthology/thesis/reportBookResearchpeer-review

Regulatory Push/Pull: Neue Impulse für das Innovationsmanagement

Männer, A-L., Bilgram, V. & Brem, A., 2012, In : Ideenmanagement. 38, 2, p. 64-67

Research output: Contribution to journalJournal articleResearchpeer-review

Special Issue on the Using Innovation to Achieve Long-Term Sustainable Positions in Markets

Brem, A. (ed.), Huizingh, E. (ed.) & Viardot, E. (ed.), 2012, In : International Journal of Technology Marketing. 7, 2, 224 p.

Research output: Contribution to journalJournal articleResearch

Summary and Future Directions

Brem, A. & Tidd, J., 2012, Perspectives on Supplier Innovation – Theories, Concepts and Empirical Insights on Open Innovation and the Integration of Suppliers. Brem, A. & Tidd, J. (eds.). London: Imperial College Press, p. 677-687

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

2013

A Conceptualized Investment Model of Crowdfunding

Tomczak, A. & Brem, A., 2013, In : Venture Capital : an International Journal of Entrepreneurial Finance. 15, 4, p. 335-359

Research output: Contribution to journalJournal articleResearchpeer-review

Investment opportunities
Start-ups
Literature review
Replacement
New ventures

B2B Produkt-Dienstleistungskombinationen: Kriterien einer erfolgreichen Einführung produktbegleitender Dienstleistungen bei Industriegütern

Brem, A., Büttner, M., Neubauer, L., Olschewski, A. & Roth, N., 2013, 3 ed., München: Grin, 51 p. (Reihe Innovationsmanagement & Entrepreneurship).

Research output: Working paperResearch

Conclusion

Brem, A. & Viardot, É., 30. Jan 2013, Evolution of Innovation Management: Trends in an International Context. Palgrave Macmillan, p. 348-353 6 p.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Conclusion

Brem, A. & Viardot, E., 2013, Evolution of Innovation Management: Trends in an International Context. Brem, A. & Viardot, E. (eds.). Palgrave Macmillan, p. 348-353

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Credit card with non revolving loan facility

Zeller, A., Toepffer, F. & Brem, A., 2013, Proceedings of the Innovation for Financial Services Conference. Singapore

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Differences in New Product Development in Europe and Asia

Brem, A. & Wolfram, P., 2013, Proceedings of the XXIV ISPIM Conference. Helsinki

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Digitale Ökosysteme und deren Geschäftsmodelle: Analyse und Implikationen für klassische Buchverlage

Translated title of the contribution: Digital Ecosystems and their Business Models: Analysis and implications for book publishersAmmon, T. & Brem, A., 2013, Digitalisierung und Innovation, Planung : Entstehung - Entwicklungsperspektiven. Keuper, F., Hamidian, K., Verwaayen, E., Kalinowski, T. & Kraijo, C. (eds.). Wiesbaden: Springer, p. 91-122

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Do Frugal and Reverse Innovation Foster Sustainability? Introduction of a Conceptual Framework

Brem, A. & Ivens, B., 2013, In : Journal of Technology Management for Growing Economies. 4, 2, p. 31-50

Research output: Contribution to journalJournal articleResearchpeer-review

Conceptual framework
Sustainability
Innovation
Sustainability management
Value creation

E-Commerce for innovative SMEs: Empirical insights from three countries

Jahanshahi, A. A., Zhang, S. X. & Brem, A., 2013, In : Journal of Small Business and Enterprise Development. 20, 4, p. 849-865

Research output: Contribution to journalJournal articleResearchpeer-review

Electronic commerce
Small and medium-sized enterprises
Questionnaire
Asia
Methodology

Ein erster Eindruck - Was versteht man unter einer Innovation?

Brem, A., Jul 2013, In : Kulturmanagement. 80, 07-2013, p. 5-9

Research output: Contribution to journalContribution to newspaper - Newspaper articleCommunication

Evolution of Innovation Management: Trends in an International Context

Brem, A. (ed.) & Viardot, E. (ed.), 30. Jan 2013, 1. ed. Palgrave Macmillan. 384 p.

Research output: Book/anthology/thesis/reportAnthologyResearchpeer-review

Innovation Management, Lead Users and Social Media: Introduction of a Conceptual Framework for Integrating Social Media Tools in Lead User Management

Ernst, M., Brem, A. & Voigt, K-I., 2013, Social Media in Strategic Management. Olivas-Luján, M. R. & Bondarouk, T. (eds.). Emerald Group Publishing, p. 169-195 (Advanced Series in Management, Vol. 11).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Lead user
Innovation management
Conceptual framework
Social media
Innovation process

Innovationsmanagement: Von der Idee zur erfolgreichen Vermarktung

Translated title of the contribution: Innovation Management: From ideas to successful implementationVahs, D. & Brem, A., 21. Jan 2013, 4 ed. Stuttgart: Schäffer-Poeschel Verlag. 502 p.

Research output: Book/anthology/thesis/reportBookResearch

Kreativität und Innovation im Unternehmen: Methoden und Techniken zur strukturierten Sammlung und Generierung von Ideen

Translated title of the contribution: Creativity and Innovation in Companies: Methods and Techniques for a Structured Collection and Generation of IdeasBrem, A. & Brem, S., 2013, Stuttgart: Schäffer-Poeschel Verlag. 187 p.

Research output: Book/anthology/thesis/reportBookResearch

245 Downloads (Pure)

Nichts ist so stetig wie der Wandel: Ergebnisse einer Cross Case Analyse zur Veränderung von Geschäftsmodellen im Handel

Translated title of the contribution: Nothing is as stable as change: Results from a Cross Case Analysis on the development of business models in tradeBrem, A. & Fuchs, C., 2013, In : ZfKE - Zeitschrift fur KMU und Entrepreneurship. 61, 3, p. 145-172

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access
File
Small and medium-sized enterprises
Case analysis
Business model
Change process
Incremental

Prediction Markets for Business Forecasting: Results from Laboratory-Studies and a Case Study

Horn, C., Ivens, B. S. & Brem, A., 2013, Proceedings of the 33rd International Symposium on Forecasting. Seoul: International Institute of Forecasters, p. 1-17

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Spaces for Responsible Innovation in Entrepreneurship: A Conceptual Analysis

Stahl, B. & Brem, A., 2013, Proceedings of the 2013 IEEE International Technology Management Conference & 19th ICE Conference. The Hague

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Special Issue on Action for Innovation: Marketing Inventions with Success

Brem, A. (ed.), Huizingh, E. (ed.) & Viardot, E. (ed.), 2013, In : International Journal of Technology Marketing. 8, 2, p. 99-

Research output: Contribution to journalJournal articleResearchpeer-review

781 Downloads (Pure)

Strategic Directions on Innovation Management – a Conceptual Framework

Horn, C. & Brem, A., 2013, In : Management Research Review. 36, 10, p. 930-954

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access
File
Conceptual framework
Innovation management
Management of innovation
Innovation
Management practices

Wissensmanagement in der F&E: Ergebnisse einer Benchmarking-Studie

Translated title of the contribution: Know-how management in R&D: Results from a benchmarking studyBrem, A., 2013, In : Business + Innovation. 4, 1, p. 50-57

Research output: Contribution to journalJournal articleResearchpeer-review

2014

A unified innovation approach to emerging markets: Imperatives to play and win the game

Agarwal, N., Brem, A. & Grottke, M., 2014, 21st International product development management conference proceedings: Innovation through engineering, business & design. European Institute for Advanced Studies in Management, 26 p. (International Product Development Management Conference).

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Emerging markets
Factors
Innovation
Prioritization
Managers

Corporate Social Responsibility in Online Social Networks: An Empirical Analysis of Corporate Communication for Brands on the German Market

Horn, C., Brem, A., Wölfl, S., Ivens, B. S. & Hein, D., 2014, Proceeding of the 2nd International Conference on Contemporary Marketing Issues (ICCMI 2014). Alexander Technological Educational Institute of Thessaloniki

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

CSR communication
Corporate Social Responsibility
Empirical analysis
Social media
Online social networks