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Personal profile

Research areas

BtB marketing, relationship management, entrepreneurship, innovation management, branding

Curriculum

2019-present, Emlyon Business School, Affiliated Professor

2018-present, Syddansk Universitet, Professor WSR of Marketing

2016-present, Shanghai University, Adjunct Professor

2013-2018 East China University of Science and Technology, Associate Professor

2013 China Europe International Business School, Visiting Scholar

2010-2013 Oxford Brookes University, Senior Lecturer

2009-2010 RMIT International University Vietnam, Lecturer

Education/Academic qualification

Strategic Marketing, PhD , Oxford Brookes University

External positions

Affiliated Professor, EMLYON Business School

1. Nov 2019 → …

Adjunct Professor, Shanghai University

1. Nov 2016 → …

Editor-in-Chief, The Bottom Line, Emerald Publishing

1. Sep 2016 → …

Fingerprint Dive into the research topics where Bang Nguyen is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

corporate communication Social Sciences
innovation Social Sciences
market orientation Social Sciences
environmental behavior Social Sciences
internet community Social Sciences
China Social Sciences
entrepreneur Social Sciences
Values Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2011 2019

A framework of brand-centred training and development activities, transformational leadership and employee brand support in higher education

Sujchaphong, N., Nguyen, B., Melewar, T. C., Sujchaphong, P. & Chen, J., 6. Sep 2019, In : Journal of Brand Management.

Research output: Contribution to journalJournal articleResearchpeer-review

Employees
Training and development
Transformational leadership
Communication
Knowledge building

A Holistic Framework of Corporate Website Favourability

Ageeva, E., Foroudi, P., Melewar, T. C., Nguyen, B. & Dennis, C., 1. Jan 2019, (Accepted/In press) In : Corporate Reputation Review.

Research output: Contribution to journalJournal articleResearchpeer-review

Corporate websites
Corporate identity
Corporate image
Marketing management
Loyalty

An integrated core competence evaluation framework for portfolio management in the oil industry

Hafeez, K., Foroudi, P. & Nguyen, B., 3. Apr 2019, In : International Journal of Management and Decision Making. 18, 3, p. 229-256

Research output: Contribution to journalJournal articleResearchpeer-review

Portfolio management
Oil industry
Integrated
Core competence
Evaluation

Are CRM systems ready for AI integration? A conceptual framework of organizational readiness for effective AI-CRM integration

Chatterjee, S., Ghosh, S. K., Chaudhuri, R. & Nguyen, B., 30. May 2019, In : The Bottom Line. 32, 2, p. 144-157

Research output: Contribution to journalJournal articleResearchpeer-review

artificial intelligence
integrated system
organization
utilization
business success

Conceptualising and validating the social capital construct in consumer-initiated online brand communities (COBCs)

Li, S., Modi, P., Wu, M. S. S., Chen, C. H. S. & Nguyen, B., Feb 2019, In : Technological Forecasting and Social Change. 139, p. 303-310

Research output: Contribution to journalJournal articleResearchpeer-review

Marketing
Social Capital
Social capital
Brand community
China

Activities 2011 2018

  • 8 Membership of commitees, commissions, boards, councils, associations, organisations, or similar
  • 2 Membership of research networks or expert groups
  • 1 Editor of research journal
  • 1 Membership of review committee

Journal of Service Theory and Practice, Guest Editor (External organisation)

Bang Nguyen (Chairman)
2018 → …

Activity: MembershipMembership of commitees, commissions, boards, councils, associations, organisations, or similar

International Studies of Management and Organization, Guest Editor (External organisation)

Bang Nguyen (Chairman)
2017

Activity: MembershipMembership of commitees, commissions, boards, councils, associations, organisations, or similar

Journal of Marketing Management, Guest Editor (External organisation)

Bang Nguyen (Chairman)
2017

Activity: MembershipMembership of commitees, commissions, boards, councils, associations, organisations, or similar

The Bottom Line (Journal)

Bang Nguyen (Peer reviewer)
1. May 2016 → …

Activity: Editorial work and peer reviewEditor of research journalResearch

Journal of Marketing Management, Editorial Board (External organisation)

Bang Nguyen (Chairman)
1. Jan 2016 → …

Activity: MembershipMembership of review committee

Press / Media

Why Guanxi Matters in Business Relationships with China

Bang Nguyen

17/03/2016

1 Media contribution

Press/Media: Press / Media

Why Guanxi Matters in Business Relationships with China

Bang Nguyen

09/03/2016

1 Media contribution

Press/Media: Press / Media

The Fairness Challenge of the Internet of Things

Bang Nguyen

20/01/2016

1 Media contribution

Press/Media: Press / Media

Prizes

2019 Highly Commended Paper Award

Bang Nguyen (Recipient), 1. Aug 2019

Prize: Prizes, scholarships, distinctions

2019 Emerald Literati Awards for Excellence

Bang Nguyen (Recipient), 31. Jul 2019

Prize: Prizes, scholarships, distinctions

Highly Commended Paper Award

Bang Nguyen (Recipient), 18. May 2018

Prize: Prizes, scholarships, distinctions

25 Highly Cited Marketing Articles

Bang Nguyen (Recipient), 2013

Prize: Prizes, scholarships, distinctions

Customer experience
Marketing

25 Highly Cited Marketing Articles

Bang Nguyen (Recipient), 2013

Prize: Prizes, scholarships, distinctions

marketing