Photo of Birgitte Norlyk

Birgitte Norlyk

PhD

  • Universitetsparken 1

    6000 Kolding

    Denmark

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Personal profile

Curriculum

Curriculum Birgitte Norlyk, Academic background: PhD. in organisational communication, University of Southern Denmark (1996); Master of Modern Languages (Eng. & German), University of Aarhus, 1981; BSc in business and organisation, Aarhus School of Business, 1985. Business Experience: Middle management, Training & Customer service, Purup Electronics, DK, 1982 - 1991.Present employment: University of Southern Denmark, 1992 onwards.Awards & Scholarships: Gold medal for PhD thesis, Copenhagen Business School 1996 (The Tietgen medal); Australian - European Awards Scholarship, 1982.

Publications (selected)Behov for styrkelse af dansk. Kronik i Jydske Vestkysten. 19. august 2012. Når krisen kradser, skal far styre. Artikel www.lederweb.dk. 11 maj 2012Brugervejledninger for ældre : En formidlingsrapport. / Møller, Margrethe H.; Christoffersen, Ellen; Toft, Birthe; Norlyk, Birgitte.2012. Genres at the Top: Leadership, Management and Genre. Linguistic Insights , Vol. 152. 2012. Peter Lang. BernThe strategic use of narratives and narrative elements in corporate communication and corporate genres. 2011. X-faktoren i storytelling og rekruttering i Fortælling i virksomhedens tjeneste.Lundholt, M. (red). Medusa, 2011. . Gamle dyder og nye historier : Lederidealer og storytelling før og efter krisen. / Hansen, Per Krogh; Norlyk, Birgitte. I: Ledelseidag.dk Nr. 8, 2011. Specialists as heroes: Narratives in job advertisements for knowledge-intensive organizations. / Maagaard, Cindie Aaen; Norlyk, Birgitte; Bouchet, Anne T. Amsterdam international electronic journal for cultural narratology (AJCN) , 2011. Language as a branding tool: Lean management, Lean metaphors, and the special words. / Norlyk, Birgitte. I: Language at Work - Bridging Theory and Practice , Vol. 9. 2011.Om heltefiguren i Corporate Communication. Maagaard, Cindie Aaen; Norlyk, Birgitte. I: Corporate Communication - et tværfagligt perspektiv. red. / Birgitte Norlyk. Danmark : Hans Reitzel, 2010. (Chapter). Om corporate communication. I Corporate communication - et tværfagligt perspektiv. Hans Reitzel, 2010. (Chapter)Et strategisk perspektiv på corporate communication. Freytag, Per; Norlyk Birgitte. I Corporate Communication - et tværfagligt perspektiv. Hans Reitzel, 2010. (Chapter).Job ads as corporate branding: Staging values and identities. In Rhetorical Aspects of Discourses in Present -Day Society, Dam, Holmgreen & Strunck (eds). Cambridge Scholar Press. 2008.Heltinder søges! Om kvinder, ledelse og story-telling (m. Marianne Lundholt). Ledelse idag, 2008. S . 26-34.Lean, kommunikation og kultur i Lean uden grænser? Lean i offentlige og private virksomheder. Arlbjørn, Nørby (red.), Norlyk, Wiborg & Holm. Academica. Copenhagen. 2008.Lean Hjemmehjælp? (m. Jan Arlbjørn) artikel i K-Forum 7.10.2008 http://www.kommunikationsforum.dk Med Nynne som chef? Story-telling mangler heltinder (m. Marianne Lundholt) i Kommunikation og Sprog. 2008.Der gået macho i story-telling (m. Marianne Lundholt), Ledelse idag, januar 2008.New Trends in the Language Professions: A Report from the World of Work (m. Ole Helmersen & Karen M. Lauridsen) i LSP and Professional Communication, vol 8. 2008.Global Realities - Local Needs (m. Ole Helmersen & Karen M. Lauridsen), Language at Work, 4. 2008. Der er gået café latte i danske jobannoncer, Ledelse idag, januar 2007.Sprogpolitik og globalisering – skal erhvervslivet og uddannelsessektoren glemme alt om tysk, fransk og spansk? (m. Ole Helmersen & Karen Lauridsen) Kronik i Jyske Vestkysten, 4. marts 2007.SPROG OG INTEGRATION – og det, man ikke kan slå op i ordbøgerne (M. Bente Lindgaard), project Chili, Socialfonden. http://www.macmannberg.dk/Files/Billeder/Bgerartikler/MacMann_Berg_sprog_og_integration.pdf .2006Meanings and Messages: Intercultural Business Communication, Askehave, I & Norlyk, B. (eds) Academica, 2006. Textbook.Culture in a business context ( m. Askehave, I & Gram, M.), in Meanings and Messages: Intercultural Business Communication, 2006.(Chapter).Texts and Localization. In Meanings and Messages: Intercultural Business Communication, 2006. (Chapter).Ord der brander: Talk the walk - italesættelse i organisationskommunikation (m. Lis Holm). Handelshøjskolens forlag, 2006. Text book.Clashing Norms: Job Ads or Job Narratives in The Map and the Landscape: Norms and Practices in Genre, Gillaerts, P. & Shaw, P.(eds), Peter Lang, Frankfurt, 2006.Fagkultur og organisation som jokere - efterudannelse af blandede målgrupper. Unev - Universiteternes efter- og videreuddannelse. Temanummer 8, 2006.Kultur kan ikke nulstilles, KOMMagasinet, 14, 2006.Selected publication from 2005 and before) EU-project TNP 3 (The Thematic Network Project in the Area of Languages): Danish Report & Consultations: Analysis of Danish Data from Employers and Graduates, subproject 1. Freie Universität Berlin. 2005. www.berlinscience.de/TNP3.2005.EU-project TNP 3 (The Thematic Network Project in the Area of Languages): National Raport on DENMARK ' Language for the Language-related Activities and Professions. Freie Universität Berlin. www.berlinscience.de/TNP3.2004.Professional Culture and Professional Discourse. In Axel Satzger & Gina Poncini (eds): International Perspectives on Business Communication. From Past Approaches to Future Trends, Peter Lang, Frankfurt, 2003.Interkulturel markedskommunikation: Kulturel tilpasning eller standardisering? Ledelse idag, 2002.Language and Communication Needs in Small and Medium-sized Companies: Redefining the Role of the Language Specialist, Association Internationale Language et Economie, XXIII, Collegue annual, University of Mons, 2001.Hvad er prisen? - Små virksomheder og sproglige kompetencer, Center for Småvirksomhedsforskning, Syddansk Universitet, 2001.Conflicts in Professional Discourse: Language, Law and Real Estate in Analysing Professional Discourse, Trosborg, Anne (ed), John Benjamin, 2000.Standardizing Sales Brochures: Cost-cutting or Miscommunication? in Multiple Languages - Multiple Perspectives. Publications de l'association finlandaise de linguistique appliquée. 1999.Translation and Communication: The Influence of Culture and Context in Danish and British Sales Brochures, Hermes, Handelshøjskolen i Århus, 1999. Carlsen Power Electronics i Godt begyndt - Casesamling om danske iværksættere og deres erfaringer, Poul Rind Christensen (ed), Systime, 1999.Hvor er sprogkvindens plads? i Sprog og Erhverv, 1997.Omverdens ledelse og selvrepræsentation - gener fra renæssancens ledelsestænkning (m. Per Blenker), Ledelse og Erhvervsøkonomi, 1997.Udviklingsrelationer mellem små og mellemstore virksomheder, uddannelsesinstitutioner og højt uddannede - en analyse af projekt Connector. (M. Per Blenker), Udarbejdet for Erhvervsfremmestyrelsen og Dansk Magisterforening, 1996.Miscommunication and discourse practices in occupational cultures, International Journal of Applied Linguistics, vol 6. 1996.Jeg er et aktiv - sygdom og pleje i vidensintensive virksomheder (m. Per Blenker). Ledelse idag, 1996.The Influence of Professional Cultures on Intercultural Business Communication.In Europe - Unity in Diversity - Intercultural Status of Language and Business, Bibliothéque des Nouveaux Cahiers d'allemand collection Outils, Vol.IV, 1995Ph.D. afhandling: Virksomhedskommunikation og fagsprog: en analyse af udvalgte fagsprog og deres indflydelse på intern og ekstern kommunikation i højteknologiske virksomheder. Tietgen guldmedalje, CBS, 1996.Communication culture in small to medium-sized companies in Functional Communication Quality, Luuk van Waes, Egbert Woudstra & Paul van den Hoven, Utrecht Studies in Language and Communication, Rodopi, 1994.

Media interviews and references(selected): 2012: Radio24syv, 5.7.2012); National Radio (DR P.3 ) (29.2. 2012); Berlingske Business (29.2. 2012); KRIFA Magasinet (4.4. 2012).2011: National radio (DR Fyn) (11.11.2011); Regional Newspaper Fyns Stiftstidende (3.11.2011); (8.10.2011); 19.9. 2011); Radio DR2 11.2011). Radio P 1 (17.5.2011). National Radio P1 (jan 2008).

Research areas

- Organisational and corporate communication /discourse analysis/genres and corporate genres/storytelling/employer branding/job ads, CSR, PR etc..

- Intercultural communication

-Organisational culture and professional cultures in organisations.

 

Research information

Member of the following research network/groups



- Association of Business Communication (US & Europe)

- Nordic Network for Intercultural Communication

- Network for Corporate Storytelling

- Cross-Communication (Cross-disciplinary research group within the framework of University of Southern Denmark)

- European Network of Narratology

From 2000 external examinator at the University of Aarhus, the University of Aalborg, and Copenhagen Business School at both BA and MA levels within areas related to corporate communication e.g. branding, PR, CSR, storytelling etc. . 

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