Personal profile
Curriculum
I am professor at Department of Business and Managment, and head of PhD School (BSS). My primary research area is in consumer culture studies, where I explore problematics, such as market transformations, digital consumption and the social life of technology, consumption ethics, and consumer governance. My research interests also include marketing topics, such as (industry) branding.
Research information
Study of consumption and market dynamics, from diverse perspectives, such as cultural theory, actor-network theory, and affect theorizing. Current focus research themes include: 1. Digital ownership; 2) Consumer governance; 3) Industry branding
Fingerprint
- 1 Similar Researchers
Collaborations and top research areas from the last five years
Research output
-
Digital Ownership and Consumption: Visions of Web3 and the NFT Experiment in Digital Uniqueness
Bajde, D., 2025, London/New York: Routledge. 150 p. (Routledge Studies in Marketing).Research output: Book/report › Monograph › Research › peer-review
-
Existential Explorations of Ritual
Bajde, D., Lianidis, K. & Ottlewski, L., 1. Jan 2025, Rituals, Consumption, and Marketing. Routledge, p. 3-15 13 p.Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
-
Ownership technologies
Lianidis, K., Bajde, D. & Nøjgaard, M., Sept 2025, In: Marketing Theory. 25, 3, p. 497-505Research output: Contribution to journal › Comment/debate › Research › peer-review
Open AccessFile91 Downloads (Pure) -
(Dis)entangling actor-network theory and assemblage theory in consumer and marketing scholarship: a review and future directions
Schneider-Kamp, A., Franco, P., Bajde, D. & Nøjgaard, M. Ø., Nov 2024, In: Journal of Marketing Management. 40, 17-18, p. 1634-1665Research output: Contribution to journal › Journal article › Research › peer-review
Open AccessFile81 Downloads (Pure) -
Choice, calculation, and consumer empowerment
Nøjgaard, M., Bajde, D., Özçağlar-Toulouse, N. & Askegaard, S., 2024, (E-pub ahead of print) In: Marketing Theory.Research output: Contribution to journal › Journal article › Research › peer-review
Activities
-
GINNGER general assembly meeting
Bajde, D. (Participant) & Dam, C. (Participant)
13. Nov 2024 → 14. Nov 2024Activity: Attending an event › Organisation or participation in workshops, courses or seminars
-
University of Ljubljana (External organisation)
Bajde, D. (Member)
Oct 2024 → …Activity: Membership › Membership of review committee
-
Re-Theorizing Singularization: Blockchain-Based Digital Collecting Through the Prism of Sociology of Singularities
Bajde, D. (Guest lecturer), Lianidis, K. (Guest lecturer) & Nøjgaard, M. Ø. (Guest lecturer)
26. Sept 2024 → 28. Sept 2024Activity: Talks and presentations › Conference presentations
-
1,2,3 Web!
Bajde, D. (Speaker)
Apr 2024 → …Activity: Talks and presentations › Conference presentations
-
Università della Svizzera italiana
Bajde, D. (Visiting researcher)
Mar 2024 → …Activity: Visiting another research institution
-
GINNGER: Regeneration of Neighbourhoods through place-based approaches
Bajde, D. (Project participant)
01/11/2023 → 31/10/2027
Project: EU
-
GENERAL PUBLIC’S PRIVACY CONCERNS REGARDING DRONE USE
Bajde, D. (PI)
01/01/2017 → 30/06/2018
Project: Research
-
Public response to drone technology: Threats & opportunities for improved receptiveness
Kuruoglu, A. (CoI) & Bajde, D. (Head coordinator)
01/09/2018 → …
Project: Research
Press/Media
-
33,4 millioner kroner til skelsættende forskning på SDU
15/12/2022
1 Media contribution
Press/Media: Press / Media
-
-
Are there better ways to help consumers tackle social and environmental problems?
01/12/2021
1 Media contribution
Press/Media: Press / Media
-
Pilotprojekt i Netto: Salget af oksekød tog et ordentligt dyk
07/11/2021
1 Media contribution
Press/Media: Press / Media
-
Pilotprojekt i Netto sendte salget af oksekød i bund
05/11/2021
1 Media contribution
Press/Media: Press / Media
Prizes
-
Best paper in the Ethics & Socially Responsible Marketing Track - American Marketing Association Summer Conference
Bajde, D. (Recipient), van Dalen, A. (Recipient) & Chelekis, J. (Recipient), 2018
Prize: Prizes, scholarships, distinctions
Teaching & Supervision
-
Global Challenges I: The SDGs relevance for the Social Sciences
Korchmina, E. & Klatt, M. 01/02/2022 → 31/08/2023
Course: Teaching and supervision › Teaching
-
Brand Management and Marketing Communication
Bajde, D., Knudsen, G. H. & Ottlewski, L. 01/02/2019 → 31/08/2023
Course: Teaching and supervision › Teaching
-
-
Marketing Across Cultures
Kuruoglu, A. & Bajde, D. 01/09/2019 → 31/01/2023
Course: Teaching and supervision › Teaching
-
Qualitative Methods for Market Research
Bajde, D. 01/02/2019 → 31/08/2022
Course: Teaching and supervision › Teaching
Impacts
-
GINNGER reports
Bajde, D. (Participant), Smaniotto, C. (Participant) & Dam, C. (Participant)
Impact: Social impact
-
-
-
-
Disseminating knowledge about public reactions to drone (international)
Bajde, D. (Participant)
Impact