Domen Bajde

  • Campusvej 55

    5230 Odense M

    Denmark

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Personal profile

Curriculum

Curriculum VitaeDomen Bajde, Associate professorPresent employment: University of Southern Denmark, Department of marketing and management, Campusvej 55, DK-5230 Odense M, DenmarkPhone: +45 6550 3648E-mail: bajde@sam.sdu.dk Web: www.sdu.dk/staff/bajdePROFESSIONAL APPOINTMENTSCurrent employmentAssociate professor (University of Southern Denmark) (since 2013)2014-presentVisiting professor at Copenhagen Business School2012-2013Postdoc at University of Southern Denmark2008-2012Assistant professor (University of Ljubljana)2001-2008Teaching assistant & research fellow (University of Ljubljana)2000-2001Media planner at STB Saatchi & SaatchiACADEMIC DEGREES2006PhD in organizational studies and marketing (University of Ljubljana)2003Master in business administration (University of Ljubljana)2001Bachelor in Economics (University of Ljubljana)MANAGEMENT & ADMINISTRATIVE RESPONSIBILITIESJanuary, 2016-present Vice-head of the Consumption, culture and commerce group (Institute of marketing and management, University of Southern Denmark)October, 2016-presentForthcoming2011Member of the hiring & retention strategy committee (Institute of marketing and management, University of Southern Denmark)Co-chair, Consumer culture conference 2018, Odense (bid accepted in December 2016)Head of research project team, Luxury apartment purchasing behavior (KD Kvart, Inc.)EDITORIAL RESPONSIBILITIES & ACADEMIC COMMUNITY ENGAGEMENTJune/2015-present Associate editor (European Journal of Marketing)2009-presentMember of editorial review board (Consumption, Markets & Culture)2014-2015Co-editor (Assembling consumption, edited volume, Routledge)20162015International grant proposal evaluator, Mardsen fund & New Zealand Royal society, New ZealandInternational grant proposal evaluator, Social Sciences and Humanities Research Council of Canada2015-2016Member of program committee for Consumer Culture Theory conference (Lille, France)2016Bid to host Consumer culture conference 2018 (co-chair), Odense (bid accepted in December 2016)SCIENTIFIC RESEARCH FOCUS AREASMoral economy & moralized marketsExploring the intersection between consumer culture, markets and morality. Past project include looking at phenomena such as microfinance, consumer altruism and consumer resistance to copyright.Technology consumptionApplying consumer culture theory and material-semiotic theoretical lenses to explore markets and technology consumption as material-semiotic networks of actors.SCIENTIFIC PUBLICATION AND DISSEMINATIONAuthor and co-author of 16 articles in international peer-reviewed journals (11 of which have been published in the last 4 years), co-edited a book and contributed to 7 book chapters. Google Scholar: 213 citations, h-index = 7, i-10 index = 6For full publication list, select list of conference dissemination, and list of ongoing projects see the ‘Publication list’ document. INTERNATIONAL RESEARCH PROJECTS & NETWORKS2010-2012EU-funded Erasmus Network (COBEREN - Consumer Behaviour Research Network); participants and chief coordinator of research at University of Ljubljana2010-2011Member of the scientific committee L'observatoire International Don Et Consommation2008-20107th framework EU research project (EU-FP7 217514, COUNTER – Counterfeiting, piracy and filesharing); chief coordinator of qualitative research on user-generated platforms; participated in drafting a follow-up project application in 2011GRANT APPLICATION ACTIVITY (CURRENT)Project leader in DFF application (currently under review). The Dream of Moral Economy: Moral Framing and Lived Realities of the Marketized Moral Economy of Microfinance. Applied for 5.500.000 DKK (RP2).Project leader in SDU Lighthouse application. Public response to drone technology: Threats & opportunities for improved receptiveness. Applied for 450.000 DKK, total project budget: 2.145.000 DKK.Project leader (contract with TBST to be signed in January 2017). General Public’s Privacy Concerns Regarding Drone Use in Private Residential and Public Space. Budget: 880.000 DKK.INVITED TALKS, SEMINARS & WORKSHOPS2016Invited research seminar for faculty and doctoral students, ‘Moral economy of consumer microfinance’, Leicester (UK)2016 & 2014Cannon of classics, International doctoral seminar2015Invited research seminar for faculty and doctoral students, ‘Actor-network theory’ (Lille, France)2015Marketing across culture, Summer school course (University of Ljubljana)2013Invited research seminar for faculty and doctoral students, ‘The Multiverse of Kiva’ Helsinki (Finland)2012Undergraduate course on Consumer behavior (ISM University of Management and Economics in Vilnius and Kaunas)2004-2007Cross-cultural communication, workshop (Vienna University of Economics and Business)2003-2010Industry seminars. Consumer behavior and retail marketing (Lek Pharmaceuticals Inc.)INDUSTRY & PUBLIC ORG. PROJECTS Work-in-progressTraffik- og Byggestyrelse. General Public’s Privacy Concerns Regarding Drone Use in Private Residential and Public Space.2011Luxury apartment purchasing behavior (KD Kvart, Inc.)2008Consumer behavior and merchandising in Pharmacies (Lek Pharmaceuticals Inc.)TEACHING EXPERIENCE2016 & 2014Doctoral course in Consumer research (University of Ljubljana)2012-presentM.Sc. courses on Marketing across culture & Consumption studies (University of Southern Denmark)2014-2016M.Sc. course on Socio-cognitive science of branding (Copenhagen Business School) 2010-2016M.Sc. course on Consumer behavior in Global environment and Qualitative marketing research; MBA course on Consumer behavior (University of Ljubljana)2001-2008Undergraduate courses on Marketing, Consumer behavior and Retailing (University of Ljubljana) 2012Undergraduate course on Consumer behavior (ISM University of Management and Economics in Vilnius and Kaunas)2012Undergraduate course on Consumer behavior (ISM University of Management and Economics in Vilnius and Kaunas)PROGRAM & COURSE DEVELOPMENT EXPERIENCE2012-2013Redesigned the M.Sc. courses on Marketing across culture, and Consumption Studies (University of Southern Denmark)2013Developed a doctoral course in Consumer research (University of Ljubljana)2008-2012Participated in developing a new M.Sc. program on Marketing and developed an MBA course on Consumer behavior (University of Ljubljana) and a M.Sc. course on Qualitative marketing research (University of Ljubljana)2012Developed an undergraduate course on Social Marketing (University of Ljubljana) 2012Developed an undergraduate course on Consumer behavior (ISM University of Management and Economics)EXPERIENCE WITH SUPERVISION OF STUDENTSDoctoral students3 PhD student supervisions (2 primary supervisor, 1 co-supervisor) at University of Southern Denmark (1) & University of Ljubljana (2)M.Sc. studentsUndergraduate students100+ supervisions of M.Sc. students at University of Southern Denmark, Copenhagen Business School and University of Ljubljana100+ undergraduate supervisions (SDU, CBS, University of Ljubljana)LANGUAGE SKILLSSlovenian (mother tongue), English (full proficiency), Danish (DP3 completed, intermediate proficiency), Croatian/Serbian (intermediate proficiency), German (elementary proficiency)

Research information

Study of market transformation, in particularly from perspectives of cultural theory and actor-network theory. Focus research themes include: 1. Moral economy & moralized markets - Intersection between consumer culture, markets and morality. Past project include looking at phenomena such as microfinance, consumer altruism and consumer resistance to copyright. 2. Technology consumption - Applying consumer culture theory and material-semiotic theoretical lenses to explore the workings of technology markets and consumption systems. 3. Cultural competence in marketing – Translating consumer culture theory and actor-network theory into marketing competences, and critically examining dominant conceptions of cultural competence/ intelligence (CQ).

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Research Output

Comparison and cross-pollination of two fields of market systems studies

Nøjgaard, M. & Bajde, D., 2020, In : Consumption, Markets & Culture.

Research output: Contribution to journalJournal articleResearchpeer-review

  • Branding an Industry?

    Bajde, D., Sep 2019, In : The Journal of Brand Management. 26, 5, p. 497-504

    Research output: Contribution to journalJournal articleResearchpeer-review

    Open Access
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    Consumer Culture Theory

    Bajde, D. (ed.), Kjeldgaard, D. (ed.) & Belk, R. W. (ed.), 2019, Emerald Group Publishing. 217 p. (Research in Consumer Behavior, Vol. 20).

    Research output: Monograph/anthology/thesis/reportAnthologyResearchpeer-review

    Enacting Drone Futures: Socio-technical Imagineering of the Civilian Drone Industry

    Bajde, D., Kuruoglu, A., Nøjgaard, M. & Sommer, J. K., 2019.

    Research output: Contribution to conference without publisher/journalConference abstract for conferenceResearchpeer-review

    Imagination at Work: Technology Markets and Socio-Technical Imagineering

    Bajde, D., Kuruoglu, A., Nøjgaard, M. & Sommer, J. K., 2019.

    Research output: Contribution to conference without publisher/journalPaperResearchpeer-review

    Activities

    Free Drones Workshop

    Domen Bajde (Guest lecturer)

    23. Jan 2020

    Activity: Talks and presentationsTalks and presentations in private or public companies

    University of Ljubljana

    Domen Bajde (Visiting researcher)

    Jul 2019

    Activity: Visiting another research institution

    Doctoral disposition evaluation committee (Event)

    Domen Bajde (Member)

    Mar 2019

    Activity: MembershipMembership of review committee

    Imagined Futures of Consumption

    Daniel Welch (Participant), , Domen Bajde (Organizer), & Alev Kuruoglu (Organizer)

    Jan 2019 → …

    Activity: Attending an eventOrganisation or participation in workshops, courses or seminars

    Consumer Culture Theory Conference 2019 (Event)

    Domen Bajde (Peer reviewer)

    2019

    Activity: Editorial work and peer reviewPeer review of manuscriptsResearch

    Projects

    Press / Media

    Coronavirus responsibilization

    Domen Bajde

    24/03/202029/03/2020

    3 items of Media coverage, 2 Media contributions

    Press/Media: Press / Media

    Kollektiv branding: Alle for én

    Domen Bajde

    19/09/2019

    1 Media contribution

    Press/Media: Press / Media

    Kollektiv branding: Alle for én

    Domen Bajde

    19/09/2019

    1 Media contribution

    Press/Media: Press / Media

    Pengeløst samfund presser hjemløses salg af avis

    Domen Bajde

    25/06/2018

    1 Media contribution

    Press/Media: Press / Media

    Pengeløst samfund presser hjemløses salg af avis

    Domen Bajde

    24/06/2018

    1 Media contribution

    Press/Media: Press / Media

    Prizes

    Best paper in the Ethics & Socially Responsible Marketing Track - American Marketing Association Summer Conference

    Bajde, Domen (Recipient), van Dalen, Arjen (Recipient) & Jessica Chelekis (Recipient), 2018

    Prize: Prizes, scholarships, distinctions

    Teaching & Supervision

    Qualitative Methods for Market Analysis

    Domen Bajde & Christian Dam

    01/02/201930/06/2019

    Course: Teaching

    Consumption Studies

    Domen Bajde & Dannie Kjeldgaard

    01/02/201430/06/2018

    Course: Teaching

    Brand Management

    Domen Bajde

    01/09/201531/01/2018

    Course: Teaching and supervisionTeaching

    Anthropological Fieldwork

    01/09/201431/01/2018

    Course: Teaching

    Consumption Studies

    Domen Bajde

    01/02/201730/06/2017

    Course: Teaching