Personal profile

Curriculum

I am professor at Department of Business and Managment, and head of PhD School (BSS). My primary research area is in consumer culture studies, where I explore problematics, such as market transformations, digital consumption and the social life of technology, consumption ethics, and consumer governance. My research interests also include marketing topics, such as (industry) branding.

Research information

Study of consumption and market dynamics, from diverse perspectives, such as cultural theory, actor-network theory, and affect theorizing. Current focus research themes include: 1. Digital ownership; 2) Consumer governance; 3) Industry branding

Fingerprint

Dive into the research topics where Domen Bajde is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
  • 1 Similar Researchers

Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or