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Research Output

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Book chapter
2020

Cultural Corporate Branding: An Encounter of Perspectives

Askegaard, S. & Møberg Torp, S., 2020, Marketing Management: A Cultural Perspective. Visconti, L. M., Peñaloza, L. & Toulouse, N. (eds.). 2. ed. London: Routledge, p. 199-215

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

2019

Introduction: The Institution and the Imaginary in a Northern Light

Askegaard, S. & Östberg, J., 2019, Nordic Consumer Culture: State, Market and Consumers. Askegaard, S. & Östberg, J. (eds.). London: Palgrave Macmillan, p. 1-21

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Mythologies of Finnishness in Advertising

Pietilä, J., Tillotson, J. S. & Askegaard, S., 2019, Nordic Consumer Culture: State, Market and Consumers. Askegaard, S. & Östberg, J. (eds.). London: Palgrave Macmillan, p. 239-265

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Troen på mad som frelse

Kristensen, D. B., Jacobsen, C. B. & Askegaard, S., 2019, Folkesundhed: bag om intentioner og strategier. Glasdam, S. & Boelsbjerg, H. B. (eds.). København: Gad, p. 305-315

Research output: Chapter in Book/Report/Conference proceedingBook chapterCommunication

2018

Edgar Morin: The Uniduality of the Magical and the Real

Askegaard, S., 2018, Canonical Authors in Consumption Theory. Askegaard, S. & Heilbrunn, B. (eds.). London: Routledge, p. 250-257

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

In Search of Consumption...

Askegaard, S. & Heilbrunn, B., 2018, Canonical Authors in Consumption Theory. Askegaard, S. & Heilbrunn, B. (eds.). London: Routledge, p. 3-11

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

2017

Marketing and consumer research: An uneasy relationship

Bode, M. & Askegaard, S., 2017, Routledge Handbook on Consumption. Keller, M., Halkier, B., Wilska, T-A. & Truninger, M. (eds.). London and New York: Routledge, p. 61-71 (Routledge International Handbooks).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Programmatic Authenticity: Culinary Place Branding in Greenland

Askegaard, S., Kjeldgaard, D. & Arnould, E., 2017, Handbook on Place Branding and Marketing. Campelo, A. (ed.). Cheltenham, UK: Edward Elgar Publishing, p. 108-123 (Research Handbooks in Business and Management Series).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

2016

'Authentic food' and the double nature of branding

Askegaard, S., Kristensen, D. B. & Ulver-Sneistrup, S., 31. Mar 2016, The Practice of the Meal: Food, families and the market place . Cappelini, B., Marshall, D. & Parsons, E. (eds.). London: Routledge, p. 15-30 (Routledge Interpretive Marketing Research , Vol. 10).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

2015

The Role of Cultural Capital in Creation Glocal' Brand Relationships

Kjeldgaard, D., Askegaard, S. & Eckhardt, G. M., 2015, Strong Brands, Strong Relationships. Fournier, S., Breazeale, M. J. & Avery, J. (eds.). Routledge, p. 48-60

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

2014

Journeys of Desire - Desire for Journeys

Askegaard, S., 2014, Legends in Consumer Behavior: Russell W. Belk: Collecting, Luxury and the Production of Consumer Desire. Askegaard, S. (ed.). SAGE Publications, Vol. 8. p. xxiii-xxviii

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

2013

Real People, Real Decisions: Mads Kjaer.

Askegaard, S. & Møberg Torp, S., 2013, Marketing: Real People, Real Decisions.. Solomon, M. (ed.). Second edition ed. Pearson Education, p. 299-300

Research output: Chapter in Book/Report/Conference proceedingBook chapterEducation

The Global Self

Askegaard, S. & Kjeldgaard, D., 2013, The Routledge Companion to Identity and Consumption. Ruvio, A. A. & Belk, R. W. (eds.). London: Routledge, p. 336-343

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

2012

Turning a Corporate Brand Upside Down: A Case of Cultural Corporate Brand Management

Askegaard, S. & Torp, S., 2012, Marketing Management: A Cultural Perspective. Peñaloza, L., Toulouse, N. & Visconti, L. (eds.). Routledge, p. 212-228 16 p.

Research output: Chapter in Book/Report/Conference proceedingBook chapterEducationpeer-review

2009

Frihedens pris - bagsiden af forbrugersamfundet

Askegaard, S., 2009, Forandringer af betydning. Bouchet, D. (ed.). Ørbæk: Afveje, p. 237-246

Research output: Chapter in Book/Report/Conference proceedingBook chapterCommunication

Reflexive Culture's Consequences

Askegaard, S., Kjeldgaard, D. & Arnould, E., 2009, Beyond Hofstede: Culture Frameworks for Global Marketing and Management. Nakata, C. (ed.). Palgrave Macmillan, p. 101-124

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

2008

Begærets dunkle mål

Askegaard, S., 2008, Sprog og forførelse: Om sandhed og løgn i religion og politik, litteratur og filosofi. Götke, P. (ed.). Frederiksberg: Alfa, p. 73-85

Research output: Chapter in Book/Report/Conference proceedingBook chapterCommunication

Home Away from Home: Home as Order and Dwelling in Mobility

Bardhi, F. & Askegaard, S., 2008, Explorations in Consumer Culture Theory. Sherry Jr., J. F. & Fischer, E. (eds.). London & New York: Routledge, p. 83-97

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

2006

Brands as a Global Ideoscape

Askegaard, S., 2006, Brand Culture. Schroeder, J. & Salzer-Mörling, M. (eds.). Spon press, p. 91-102

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

2003

A Three-Country Study of Desire

Belk, R. W., Ger, G. & Askegaard, S., 2003, Crossing the Barriers in Business: A Cultural Dimension. Pomorski, J. M. (ed.). Krakow: Akademia Ekonomiczna w Krakowie, p. 55-74

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Brands as a Global Ideoscape

Askegaard, S. & Khadgi, S., 2003, Globalization, Tranformation, and Quality of Life: Proceedings of the 8th International Conference on Marketing and Development. Schultz, C., Ratz, D. & Speece, M. (eds.). Rijeka: University of Rijeka, Faculty of Economics, p. 26-35

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

2002

Cross-Border Shopping in the Open European Market: 1 Litre of Hard Liquor, 20 Litres of Wine, 24 Litres of Beer, 400 Cigarettes, max. 30 Kilo!

Bengtsson, A., Östberg, J. & Askegaard, S., 2002, European Advances in Consumer Research, bd. 5. Groeppel-Klein, A. ., Esch & F.R. (eds.). Valdosta, GA: Association for Consumer Research, p. 246-252

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

The Water Fish Swim In? Relations Between Marketing and Culture in the Age of Globalization

Askegaard, S. & Kjeldgaard, D., 2002, Perspectives on Marketing Relationships. Knudsen, T., Askegaard, S. & Jørgensen, N. (eds.). Copenhagen: Karnov Group, p. 13-35 22 p.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

2000

Daily Consumption in Risk Society: The Case of Genetically Modified Foods

Ekström, K. & Askegaard, S., 2000, Advances in Consumer Research, bind XXVII. Hoch, S. & Meyer, R. (eds.). Provo, UT: Association for Consumer Research, p. 237-243

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Discourses of Globalization: Identity and Imagery of Western Products in a Transforming Society

Askegaard, S., Christensen, A. & Ger, G., 2000, Marketing and Development Challenges in the 21st Century: Proceedings of the 7th International Conference on Marketing and Development, Accra: School of Administration, University of Ghana. Juul Sørensen, O. & Arnould, E. (eds.). p. 163-174

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

The Good, the Bad, and the Jolly: Taste, Image, and Symbolic Resistance to the Coca-Colonization of Denmark

Askegaard, S. & Csaba, F. F., 2000, Imagining Marketing: Art, Aesthetics, and the avant-Garde. Brown, S. & Patterson, A. (eds.). London: Spon press, p. 124-140

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

The Missing Streetcar Named Desire

Belk, R. W., Ger, G. & Askegaard, S., 2000, The Why of Consumption. Ratneshwar, S., Mick, D. G. & Huffman, C. (eds.). London: Routledge, p. 98-119 (Routledge Interpretive Marketing Research ).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

1999

Management of the Human Factor in Concurrent Enterprising: Lessons from an Organizational Culture Perspective

Askegaard, S. & Søndergaard, M., 1999, The Concurrent Enterprise in Operation: Proceedings of the 5th International Conference on Concurrent Enterprising. Wognum, N., Thoben, K. D. & Pawar, K. S. (eds.). Nottingham: Centre for Concurrent Enterprising, Nottingham University, p. 557-561

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

1998

Product-Country Images: Towards a Contextualized Approach

Askegaard, S. & Ger, G., 1998, European Advances in Consumer Research, vol. 3. Englis, B. & Olofsson, A. (eds.). Provo, UT: Association of Consumer Research, p. 50-58

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

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