Anna Schneider-Kamp

  • Campusvej 55

    5230 Odense M


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Personal profile

Research interests

Anna Schneider-Kamp is an Assistant Professor of Health and Consumption and holds a PhD in Economics & Business Administration. Her main research interest is to explore the double identity of patients as consumers and consumers as patients, both at sites of self-care and at the nexus of individual consumerism and professional healthcare. She aims to inform debates on consumer and patient involvement in healthcare, to nuance the cultural understanding and differentiation behind health consumption narratives, and to uncover new health-related roles and practices of consumers and patients. In her research, she studies and theorizes socio-cultural aspects of consumption and health through a critical interdisciplinary perspective that is rooted in medical sociology and draws upon consumer culture theory and medical anthropology.

Research areas


  • Health as individualized & privatized capital
  • Double identity of patients as consumers & consumers as patients
  • Consumer responsibilization in contexts of mixed commercial and public agencies
  • Consumer perspective on healthcare & welfare technologies
  • Consumer empowerment & involvement in healthcare
  • Medical process innovation involving consumers, relatives, and health professionals


Research areas

  • Patients
  • Geriatrics
  • General practice
  • Consumer Culture


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