Anna Schneider-Kamp is an Associate Professor of Health and Consumption and holds a PhD in Economics & Business Administration. Her main research interest is to explore the double identity of patients as consumers and consumers as patients, both at sites of self-care and at the nexus of individual consumerism and professional healthcare. She aims to inform debates on consumer and patient involvement in healthcare, to nuance the cultural understanding and differentiation behind health consumption narratives, and to uncover new health-related roles and practices of consumers and patients. In her research, she studies and theorizes socio-cultural aspects of consumption and health through a critical interdisciplinary perspective that is rooted in medical sociology and draws upon consumer culture theory and medical anthropology.