Anna Marie Dyhr Ulrich

Vice-head of Department & Associate professor

  • Alsion 2

    6400 Sønderborg

    Denmark

20022021
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Personal profile

Curriculum

Education 10.1993-05.1997 Tysk-dansk Studiengang „Betrieblich Bildung und Management“ . (University of Southern Denmark and University Flensburg) 1995 HA/bachelor from University of Southern Denmark Bachelor thesis: ”An analysis of the strengths and weaknesses of a transport and shipping agency with a view to uncovering existing and future customer criteria.” 1997 Magistra Scientiae (M.Sc.) from the University of Flensburg. Master’s thesis:“The company’s intercultural competence – related to other cultures in a new organizational light.” 2006 Dr. rer. pol. from the University of Flensburg. Dissertation: Development of dyadic model for long-term relationships. Professional History 1997-1999 EUC Syd, Project Manager, Sønderborg. 1999 -2000 University of Southern Denmark, Research Assistant on project: „Strategic In-/outsourcing in small and medium size enterprises“,The Department of Marketing, Sønderborg. 2000-2002 University of Southern Denmark, Ph.D. Scholarship, The Department of Marketing, Sønderborg. 2003 University of Southern Denmark, Research Assistant, The Department of Marketing, Sønderborg. 2003 University of Southern Denmark, External Lecturer, The Department of Marketing, Sønderborg. 2003 Dyhr Managament & Relations. - Löwer 2003. 2006 - External examiner for educational institutions. 2003 - Oct 2009 Confederation of Danish Industry, DI International Business Development (DIBD). Senior Consultant, Copenhagen. Areas of responsibility: - Marktet analyses - Valuebased customer segmentation - Positioning strategies - Channel design and management - Marketing Plan and Strategy - Global Account Management - Partner selection - Partner Development 2009 - Dyhr Managament & Relations. - Project Zero. - Global Business Day for Væksthus Hovedstadsregionen - Valuebases segmentation process: Copenhagen Capacity - Workshops: International Partnernetwork, different Danish companies. - Workshop: Salg gennem partnere‘, Eksportnetværket. - Development of ‘Partnerhåndbogen‘ for StartVækst. - Maksimer dit salg gennem partnere, Væksthus Sjælland. 2009 -2010 IBA/180 Academy. Teacher in Marketing on Food Architecht, Kolding. Oct 2009 - 2010 University of Southern Denmark, external lecturer, The Department of Border Region Studies (IFG), Sønderborg. Sep 2010-Present University of Southern Denmark, Ass. Professor, The Department of Border Region Studies (IFG), Sønderborg. Academic Seminars & Workshops May 2000 „The Methodology of Business Science“. Copenhagen Business School. Aug 2000 “Culture Theories, Culture Models & their Applications”. Aalborg University. Dec 2000 “Strategic Management”. EIASM The European Institute for Advanced Studies in Management, Barcelona. June 2001 “Relationship Marketing – Basic, Concepts and Methods “. University of Southern Denmark. April 2002 “International Startegy and Cross-cultural Management”. Centre of Industrial Competitiveness, Växjö University. Oct 2002 2nd Annual Ph.d. seminar on Coevolution of Strategy and Organizational Form. “Co-evolutionary Dynamics within Firms”. Rotterdam School of Management, Erasmus University Rotterdam, The Netherlands. May 2009 Clusters and Value Chains, DIBD University, Mölle, Sweden. Jan 2010 - 2011 Universitetspædagogikum, University of Southern Denmark, Denmark. Mar 2011 Africa – a future growth market, Department of Border Region Studies, University of Southern Denmark, Denmark. Nov 2011 Agent or distributor, Department of Border Region Studies, University of Southern Denmark, Denmark. Mar 2012 Place Marketing and City Branding, Department of Border Region Studies, University of Southern Denmark, Denmark. Jun 2012 Firm Clusters: Challengers for Management and Public Policy, University of Soutern Denmark, Denmark. Conferences Mar 2000 6th Annual Marketing Conference, Aarhus, Denmark. Sep 2000 16th Annual IMP Conference, Bath, UK. May 2011 2nd Joint Annual Reseachr Conference of the University of Flensburg and the University of Southern Denmark, Leck, Germany. Mar 2012 The 2012 EFMD Entrepreneurship Conference; Maasticht,NL. Mar 2013 The 2013 EFMD Entrepreneurship Conference; Madrid,Spain. International Experience 2001 Reviewer at the Cross-Cultural Research Conference, Hawaii. 2003 Research study, International Institute for Management, University of Flensburg, WS 2002. 2006 Trainer ( 3 x 3 days) on Export Passport Training, Czech Trade Promotion Agency, Oct. and Nov. 2006, Prague, Czech Republic. 2007 Presentation on the Annual GN ReSound Partnerseminar, September 2007, Paris, France. 2009 Trainer (one week) Danida Assignment in Tanzania and Kenya. Publications and Conference Papers Dyhr Ulrich, Anna Marie, Boyd, Britta & Hollensen, Svend. (2013), Entry Mode Strategies of Danish SMEs to BRIC Markets. Accepted for The 2013 EFMD Entrepreneurship Conference . Dyhr Ulrich, Anna Marie & Boyd, Britt. (2013). Export strategies into BRIC countries Comparison of Danish Family and Non-family Businesses. Accepted for The 2013 EFMD Entrepreneurship Conference . Dyhr Ulrich, Anna Marie, Boyd, Britta & Hollensen, Svend. (2012), Financial Performance of Entry Mode Decisions: Effects of Control in an Internationalization Context. International Journal of Business and Management, 7(24): 12-28 Dyhr Ulrich, Anna Marie; Boyd, Britta; Hollensen, Svend. (2012), The Choice of Foreign Entry mode in a Control and Financial Perspective, Conference paper, The 2012 EFMD Entrepreneurship Conference; March 5-6, Maasticht,NL Hollensen, Svend; Boyd, Britta; Dyhr Ulrich, Anna Marie. (2011), The choice of foreign entry modes in a control perspective.., IUP Journal of Business Strategy , Vol. 8, Nr. 4, s. 7-31. Hollensen, Svend; Dyhr Ulrich, Anna Marie . (2011), V irksomhedens internationale partnernetværk, I : Pluk , Nr. Juni, s. 13-17. Dyhr Ulrich, Anna Marie, Hollensen, Svend. (2010). Virksomhedens Internationale Markeder, Pluk , Vol. 2010, Nr. Oktober, 01.10.2010. s. 1-6 . Dyhr, Anna Marie, Hollensen, Svend & Donner, Steen . (2009), Internationale partnerskaber, 1. udgave, Børsens Forlag, København.. Dyhr Ulrich, Anna Marie. (2006), Development of dyadic model for long-term relationships, Ph.D. Dissertation, University of Flensburg. Dyhr, Anna Marie & Hollensen ,Svend. (2002), Relationship building - an international Perspective , Perspectives on Marketing Relationships, Forlaget Thomson, p. 171-195. Dyhr, Anna Marie & Hollensen ,Svend. (2002), DANDY Chewing Gum - development of the Dandy-KGFF relation , International Management - Theories and Practices, Prentice Hall, p. 317ff. Dyhr, Anna Marie. (1998), Die deutsche Kultur aus der Sicht einer Dänin, in DAAD Mein Deutschlandsbild, Köllen Druck + Verlag Gmbh. Membership of Editorial Board Jan 2013 Journal of Business Theory and Practice Teaching & Training Experience 2000-2003 University of Southern Denmark • Lectures in Managing Organizations – Bachelor 4. sem 2000 • Lectures in International Marketing – Master. 9. Sem 2000/01 • Project: „Strategic In-/outsourcing in small and medium size enterprises“ • Lectures in International Marketing – Master. 9. Sem 2001/02 • Lectures in Global Marketing – two semesters 2003 Dyhr Management & Relations • Löwer 2003: Seminar on how to write an academic assignment (1 week) 2003-2009 Confederation of Danish Industry Annual Seminars: • Success on Export Markets (8 days + 4 days) • The Company’s Marketing Plan (4 days) • Partner Selection and the Contract (1 day two times a year) • Customer Value and Customer Segmentation (1 day two times a year) • Market Selection and Market Analysis (1 day two times a year) • Partner Strategy (1 day two times a year) • Various seminars on Marketing in Specific companies (average of two days) 2009 Dyhr Management & Relations Global Business Day: Seminar focusing on Partner Strategy Copenhagen Capacity: Workshop on Customer Segmentation (8 workshops) 2009 IBA/180 Academy Teacher in Marketing on Food Architecht, Kolding. 2009 University of Southern Denmark • Lectures in Social Research and Methodology, cand.merc.int, Sem 2009/2010, Flensburg. • Lectures in Consumer Behaviour, BA, Sem 2009/2010 • Lectures in International Marketing Management, cand.merc.int., Sem 2009/2010 2010-present University of Southern Denmark • Lectures in Consumer Behaviour and Basic Marketing, BA, Sem 2010/2011 • Lectures in International Marketing Management, Cand.merc., Sem 2010/2011 • MBA, Odense, Global Marketing, Autumn 2012 • Lectures in Consumer Behaviour and Basic Marketing, BA, Sem 2013 • Super visor: BA and Master Thesis 2011 Workshop: Agent eller forhandler, Nov. 2011, Department of Border region Studies Responsible areas: Organizer, planer and teacher of the workshop Internal SDU positions 2011-present: Member of the Academic Board of Business Administration – Sønderborg, and European Studies2011: Member of Board of Appeals 2012-2015: Substitute for IFG Board2013-2015: Member of the Department Board

2011-2016: Head of studies

2016 - present: Vicehead of the department

Language • Danish • German • English

Research areas

Anna Marie Dyhr Ulrich (amdu@sam.sdu.dk) is Ph.D. (Dr.) and Associate Professor at the Department of Entrepreneurship and Relationship Management at University of Southern Denmark (Sønderborg). She has practical experience from jobs as project manager, owner of her own consultancy business and as senior consultant in the international department of the Confederation of the Danish Industry, Copenhagen. Simultaneous with her work in the industry she received her Ph.D. from the University of Flensburg in 2006.
She has published articles and is the co-author of the book ‘Internationale Partnerskaber’ which was published in 2009. Anna Marie Dyhr Ulrich’s research interests are within the following topics: B2B Marketing, Business Relationship, Entry Mode Strategies and Business Development. The interaction with B2B Companies is central for the research process.  
Anna Marie Dyhr Ulrich has as well a long national and international teaching and research experience.

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Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2002 2019

Conceptualizing the “International Business Incubator: The Case of the Danish Company LINAK A/S

Dyhr Ulrich, A. M., Gretzinger, S., Hollensen, S. & Leick, B., 1. Oct 2019, (Submitted) In : Journal of Business and Industrial Marketing.

Research output: Contribution to journalJournal articleResearchpeer-review

IOT and Platform Stickiness in B2B markets - the case of the Danfoss Group

Dyhr Ulrich, A. M., Hollensen, S. & Eskerod, P., 22. Aug 2019.

Research output: Contribution to conference without publisher/journalPaperResearchpeer-review

'Stickiness Intention' When Orchestrating IoT Platforms - A Market Shaping Perspective

Dyhr Ulrich, A. M., Hollensen, S. & Eskerod, P., 1. Oct 2019, (Submitted) In : Journal of Business Research.

Research output: Contribution to journalJournal articleResearchpeer-review

Entry of Emerging Markets: Conceptualization of an International Business Incubator

Dyhr Ulrich, A. M., Gretzinger, S., Hollensen, S. & Leick, B., 12. Sep 2018.

Research output: Contribution to conference without publisher/journalConference abstract for conferenceResearchpeer-review

Curriculum Design for Enhancing Employability through Learning Experiences with External Stakeholders

Piihl, J., Dyhr Ulrich, A. M. & Philipsen, K., 2017, Learning-Centred Curriculum Design in Higher Education. Hørsted, A., Branch, J. & Nygaard, C. (eds.). Faringdon: Libri Publishing Ltd, p. 291-320 (The Learning in Higher Education Series).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Activities 2000 2019

25th Nordic Academy of Management Conference

Anna Marie Dyhr Ulrich (Participant)
22. Aug 201924. Aug 2019

Activity: Attending an eventConference organisation or participation

Syddansk OPI-pulje

Majbritt Rostgaard Evald (Organizer), Anna Marie Dyhr Ulrich (Organizer), Martin Senderovitz (Organizer), Helle Kjærgaard Grüner (Organizer)
10. Oct 2018

Activity: Attending an eventOrganisation or participation in workshops, courses or seminars

9th EMAC Regional Conference

Anna Marie Dyhr Ulrich (Participant)
12. Sep 201814. Sep 2018

Activity: Attending an eventConference organisation or participation

Syddansk OPI-pulje

Majbritt Rostgaard Evald (Organizer), Ann Højbjerg Clarke (Organizer), Anna Marie Dyhr Ulrich (Organizer), Martin Senderovitz (Organizer), Bo Mortensen (Organizer), Helle Kjærgaard Grüner (Organizer)
1. Mar 2018

Activity: Attending an eventOrganisation or participation in workshops, courses or seminars

Syddansk OPI-pulje

Majbritt Rostgaard Evald (Organizer), Ann Højbjerg Clarke (Organizer), Anna Marie Dyhr Ulrich (Organizer), Bo Mortensen (Organizer)
28. Sep 2017

Activity: Attending an eventOrganisation or participation in workshops, courses or seminars

Projects 2015 2021

Teaching & Supervision

Global Marketing Management

Anna Marie Dyhr Ulrich

01/02/201730/06/2017

Course: Teaching and supervisionTeaching

Basic Marketing and Consumer Behaviour (Marketing)

Anna Marie Dyhr Ulrich

01/02/201430/06/2016

Course: Teaching and supervisionTeaching

International Marketing Management

Anna Marie Dyhr Ulrich

01/09/201331/01/2015

Course: Teaching and supervisionTeaching

Global marketing management

Svend Hollensen

01/09/201331/01/2015

Course: Teaching and supervisionTeaching