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Collaborations and top research areas from the last five years
Researchers
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Tove Brink
- Department of Business and Sustainability
- DBS Esbjerg - Associate Professor Emerita
- Business-to-Business Marketing - Associate Professor Emerita
- Interactive Innovation - Associate Professor Emerita
Person: VIP
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Roberto Mora Cortez
- Department of Business and Sustainability
- DBS Kolding - Associate Professor
- Business-to-Business Marketing - Associate Professor
Person: VIP
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Per Vagn Freytag
- Department of Business and Sustainability
- DBS Kolding - Professor
- Business-to-Business Marketing - Professor
- Interactive Innovation - Professor
Person: VIP
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Susanne Gretzinger
- Department of Business and Sustainability
- Business-to-Business Marketing - Head of Research Group, Associate Professor
- Interactive Innovation - Associate Professor
- DBS Sønderborg - Associate Professor
Person: VIP
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Svend Hollensen
- Department of Business and Sustainability
- Business-to-Business Marketing - Associate Professor
- DBS Sønderborg - Associate Professor
Person: VIP
Research output
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B2B Market Segmentation: A Strategic Integrative View on Decisions in the Segmentation Process
Clarke, A. H. (Member of author group) & Freytag, P. V. (Member of author group), Jan 2026, The Sage Handbook of Industrial Marketing. Lindgreen, A., Fotiadis, T., Pardo, C., Di Benedetto, C. A., Folinas, D. & Naudé, P. (eds.). London: SAGE Publications, p. 262-280 19 p.Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
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Bridging the origin of B2B marketing and sales to race: a historical approach
Hollingsworth, K. & Mora Cortez, R., 2. Mar 2026, In: Journal of Business and Industrial Marketing. 41, 5, p. 637-647Research output: Contribution to journal › Journal article › Research › peer-review
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Digital transformation and interaction interruption in business-to-business relationships
Munksgaard, K. B. & Freytag, P. V., 2026, Business Relationships and Networks: Disruption, Crises and Rapid Responses. Bengtson, A., Åberg, S. & Thilenius, P. (eds.). Taylor & Francis, p. 102-118 17 p.Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
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How to use vignettes to measure the effects of touchpoint expositions (online / offline) on B2B customers during the CJ?
Gretzinger, S., Ulrich, A. M. D., Soltani, S. & Fauser, S., 2026, p. 1-13. 13 p.Research output: Contribution to conference without publisher/journal › Paper › Research › peer-review
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Managing online and offline touchpoints of rural “geographical places”: The case of the town Sønderborg in Southern Jutland, Denmark
Gretzinger, S., Leick, B., Soltani, S. & Gulisova, B., 2026, p. 1-2. 2 p.Research output: Contribution to conference without publisher/journal › Conference abstract for conference › Research › peer-review
Activities
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File
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Catalysts and Inhibitors to Enable Collaborative Innovation in Ecosystems
Brink, T. (Guest lecturer)
3. Jul 2025Activity: Talks and presentations › Conference presentations
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Catalysts and Inhibitors for Collaborative Maritime Innovation to Contribute to Offshore Renewable Wind Energy Solutions
Brink, T. (Guest lecturer)
18. Jun 2025Activity: Talks and presentations › Conference presentations
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CBIM International Conference 2025
Soltani, S. (Organizer)
18. Jun 2025Activity: Attending an event › Conference organisation or participation
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CBIM International Conference 2025
Ulrich, A. M. D. (Participant)
18. Jun 2025 → 20. Jun 2025Activity: Attending an event › Conference organisation or participation
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Digitalisering af B2B kunderejsen
Ulrich, A. M. D. (Project participant)
01/01/2026 → 30/06/2027
Project: Private Foundations
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Sales & Operations Planning i små og mellemstore danske produktionsvirksomheder
Stentoft, J. (Project manager), Mikkelsen, O. S. (Project participant) & Freytag, P. V. (Project participant)
01/01/2017 → 01/02/2019
Project: Research
Press/Media
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Hvem har magten i Sønderborg? Her er placeringerne fra 11 til 20
05/04/2026
1 Media contribution
Press/Media: Press / Media
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Hvem har magten i Sønderborg? Her er placeringerne fra 11 til 20
05/04/2026
1 Media contribution
Press/Media: Press / Media
Prizes
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BHJ Undervisningspris
Ulrich, A. M. D. (Recipient), 19. Jun 2024
Prize: Prizes, scholarships, distinctions
Teaching & Supervision
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Marketing 10 ECTS course 2nd semester
Soltani, S. 03/02/2025 → 30/06/2025
Course: Teaching and supervision › Teaching
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