Research output per year
Research output per year
Fingerprint
Dive into the research topics where Business-to-Business Marketing is active. These topic labels come from the works of this organisation's researchers. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Researchers
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Tove Brink
- Department of Business and Sustainability
- Esbjerg - Associate Professor Emerita
- Business-to-Business Marketing - Associate Professor Emerita
- Interactive Innovation - Associate Professor Emerita
Person: VIP
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Roberto Mora Cortez
- Department of Business and Sustainability
- Kolding - Associate Professor
- Business-to-Business Marketing - Associate Professor
Person: VIP
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Per Vagn Freytag
- Department of Business and Sustainability
- Kolding - Professor
- Business-to-Business Marketing - Professor
- Interactive Innovation - Professor
Person: VIP
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Susanne Gretzinger
- Department of Business and Sustainability
- Business-to-Business Marketing - Head of Research Group, Associate Professor
- Interactive Innovation - Associate Professor
- Sønderborg - Associate Professor
Person: VIP
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Svend Hollensen
- Department of Business and Sustainability
- Business-to-Business Marketing - Associate Professor
- Sønderborg - Associate Professor
Person: VIP
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B2B market segmentation: An analysis of current practices and their implications
Mora Cortez, R., Clarke, A. H. & Freytag, P. V., Feb 2025, In: Journal of Business Research. 189, 15 p., 115144.Research output: Contribution to journal › Journal article › Research › peer-review
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Sampling and sample size in B2B marketing: Current practices and recommendations
Cabanelas, P., Mora Cortez, R., Pérez-Moure, H. & Lampón, J. F., Feb 2025, In: Industrial Marketing Management. 125, p. 71-86Research output: Contribution to journal › Journal article › Research › peer-review
Open AccessFile10 Downloads (Pure) -
The Cooking up of a Gastronomy Brand for Sønderborg Municipality
Hollensen, S. & Gulisova, B., 15. Dec 2024, Nordic Coastal Tourism Sustainability, Trends, Practices, and Opportunities. Switzerland: Springer, p. 175-190 16 p.Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
Projects
- 1 Finished
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Sales & Operations Planning i små og mellemstore danske produktionsvirksomheder
Stentoft, J. (Project manager), Mikkelsen, O. S. (Project participant) & Freytag, P. V. (Project participant)
01/01/2017 → 01/02/2019
Project: Research