Strategic Management and Marketing from a company perspective.
Strategy is assumed to cover the three levels a) Business level, b) Corporate level and c) Network level. Strategy is viewed as a process of formation, change and management. Internal and external factors impact the deduction, change and management of companies strategies.
Based on a case study approach the students learn to analyse a companies strategic fields and based on that to deduce and to discuss company strategies.
Finally the students learn to deduce praxis oriented implications and to translate a strategy into an action plan.
Target groupBachelor
ECTS credits5,0 ECTS