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Product Development and Innovation (PDI) Semester Theme
Department of Business & Management (DBM)
International Leadership & Management
Teaching
Description
Marketing will introduce a marketing plan in general and then focus on business-to-business markets (B2B markets) and marketing activities in them. We will specifically focus on the following issues in relation to these markets:
Period
04/02/2019
→
25/03/2019
Target group
Bachelor
ECTS credits
5,0 ECTS
X