DescriptionMuch of the rapid growth of research on attention and especially eye tracking has been driven by the fast technological development in recent years and a sharp decline in the costs of eye tracking equipment. Remote, head-mounted, portable and mobile devices are increasingly used because it is getting easier to generate larger samples of respondents in new, unexplored environments. Eye tracking makes it possible to track and study attentional processes in great detail, classically in front of computer screens, but also in mobile contexts, for example, when using digital devices, like smartphones or smartglasses (Google glasses, Microsoft HoloLens, Tobii glasses).
The qualifications and skills obtained during their preparatory study programs typically do not sufficiently prepare applied behavioral researchers in business to effectively use eye tracking devices, avoid potential pitfalls and analyze more complex eye tracking datasets. This course aims to provide PhD students and other researchers new to the field of eye tracking a basic introduction into eye tracking technology that will allow them to use eye tracking in their research projects. Participants will gain an overview of research in the field of bottom-up and top-down attentional processes. We will also discuss latest developments in the field of eye tracking, including how to apply eye tracking in virtual reality environments. From a practical perspective participants will obtain insight how to set up eye tracking experiments. They will also record eye tracking data and learn how to analyze the data. Participants will have the opportunity to use remote and mobile eye tracking and use the provided software to analyze their datasets. Based on their course experience, participants will be able to critically reflect on their experimental work and improve the planning of their own future empirical studies.
The course will cover the following topics:
- Eye tracking basics
- Bottom-up and top-down processes of visual attention
- Eye tracking measures and their meaning (pupil dilation, fixation duration, eye blinks, saccadic distances)
- Handling and management of eye tracking data
- Mobile eye tracking equipment and annotation of fixations
- Use of mobile eye tracking in virtual and augmented reality
- OpenSource eye tracking software
- Analysis of eye tracking data
- Hands-on mobile eye tracking equipment: Track a short sequence with mobile eye tracking equipment
- Individual feedback by course instructors on submitted research proposals or posters
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