Persuasive Communication and Negotiation



The students learn to deliberately convey meaningful melody, sound-segment and body-language elements or combinations thereof during presentations or conversations in order to subtly influence the dialogue partner's reactions/attitudes, emotions, or memorization of information; for example, in business negotiations, in persuading customers, or in "selling ideas" to investors. In addition, they learn how to motivate employees (and hence enhance, for example, innovation processes) and colleagues.
Target groupMaster
ECTS credits5,0 ECTS