Description
This course explores how different organisations (companies, institutions, cities, NGOs, etc.) communicate about their sustainability initiatives to customers, employees and other stakeholders.The course introduces theory and methodology that enable systematic critical analysis of organisational discourses on sustainability, involving not only language but also communicative resources such as images, sound, colour and typography.
The theoretical approach of the course is multimodal critical discourse analysis, which is applied to the analysis of relevant cases in the fashion-, food-, travel-, health-, shipping-, and energy industry.