The Benefits of Using Eye-Tracking Methodology in Organizational Research

Press/Media: Press / Media

Description

New research by SDU-professor Martin Meißner examines the use and potential of eye tracking in the field of organizational science. Together with Josua Oll (Hamburg University), Martin discusses how eye-tracking methodology can contribute to substantive domains of organizational science, such as strategic management and human resources.

Period19. Mar 2019

Media contributions

1

Media contributions

  • TitleThe Benefits of Using Eye-Tracking Methodology in Organizational Research
    Media typeWeb
    CountryDenmark
    Date19/03/2019
    DescriptionNew research by SDU-professor Martin Meißner examines the use and potential of eye tracking in the field of organizational science. Together with Josua Oll (Hamburg University), Martin discusses how eye-tracking methodology can contribute to substantive domains of organizational science, such as strategic management and human resources.
    URLbit.ly/2TNxsyz
    PersonsMartin Meißner