This is a 2000 word essay featured as a major piece in the print and online magazine 'form'. 'form' is Germany's oldest design magazine existing since 1957. it is distributed globally in print and online, printed to about 10,000 copies per edition and sold on all continents. It gets about 50000 visits and page impressions per edition.
This piece was commissioned by the Editor of form magazine, and reviewed by the form editiorial team, with some amendents/revisions required.
it was simultaneously published in English and German.