When Does Review Incentivization Matter? The Perception and Adoption of Product Reviews in Different Online Contexts

Horbel, C. (Speaker), Bastian Popp (Other), Johanna Mühlbeyer (Other)

Activity: Talks and presentationsConference presentations

Period24. May 2017
Event titleEuropean Marketing Academy Annual Conference: Leaving Footprints
Event typeConference
LocationGroningen, Netherlands
Degree of RecognitionInternational