When Does Review Incentivization Matter? The Perception and Adoption of Product Reviews in Different Online Contexts

  • Horbel, C. (Speaker)
  • Bastian Popp (Other)
  • Johanna Mühlbeyer (Other)

Activity: Talks and presentationsConference presentations

Period24. May 2017
Event titleEuropean Marketing Academy Annual Conference: Leaving Footprints
Event typeConference
LocationGroningen, NetherlandsShow on map
Degree of RecognitionInternational