Thingification: Interrupting subject and objects

Activity: Talks and presentationsConference presentations


This paper tackles the fundamental, yet underexplored assumption of a dichotomic separation between subjects and objects. It thereby adds to existing consumer research redefining the ontology of consumers-objects relations. Drawing on neo-materialism, we suggest that subjects and objects are simultaneously constituted by recursive interruptions through a process of thingification.
Period2. Oct 2020
Event titleAssociation for Consumer Research North American Conference
Event typeConference
Degree of RecognitionInternational