The Moderating Role of Perceived Relationship Investment on the Dynamics of Identification, Satisfaction and Loyalty Towards Facebook Brand Pages

  • Horbel, C. (Speaker)
  • Bastian Popp (Other)
  • Bradley Wilson (Other)

Activity: Talks and presentationsConference presentations

Period5. Jun 2014
Event title43rd annual Conference of the European Marketing Academy: Paradigm Shifts & Interactions
Event typeConference
LocationValencia, Spain
Degree of RecognitionInternational