The importance of Political Economy for Marketing and Consumer Research

Bouchet, D. (Lecturer)

Activity: Talks and presentationsGuest lectures, external teaching and course activities at other universities

Description

Discussing Heide Gerstenberger's contribution

Discussing Heide Gerstenberger's contribution
Period6. Nov 2013
Held atThe Markets, Violence and Consumers
Event typeWorkshop
LocationLondon, United Kingdom
Degree of RecognitionInternational

Keywords

  • Political Economy
  • marketing
  • consumer research