The Imaginary of Transportation. The journey to marketing and decision making for future transports.: Why is in important to research the contemporary imaginary of transportation and how to do it

Activity: Talks and presentations › Talks and presentations in private or public companies

Description

A sociological, semiotical and marketing approach to the problems of marketing communication related to new decisions concerning transport planning.

Seminar
Period19. Nov 2012 → 20. Nov 2012
Event titleThe Future of Transportation
Event typeSeminar
LocationKingston, Rhode Island, United States

Keywords

  • transport
  • marketing
  • Semiotics
  • qualitative methods
  • imaginary
  • social imaginary
  • train
  • strategic communication