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The Imaginary of Transportation. The journey to marketing and decision making for future transports.: Why is in important to research the contemporary imaginary of transportation and how to do it
Bouchet, D.
(Lecturer)
Department of Business & Management (DBM)
Management of People (MAP)
Consumption, Culture and Commerce (CCC)
Activity
:
Talks and presentations
›
Talks and presentations in private or public companies
Description
A sociological, semiotical and marketing approach to the problems of marketing communication related to new decisions concerning transport planning.
Seminar
Period
19. Nov 2012
→
20. Nov 2012
Event title
The Future of Transportation
Event type
Seminar
Location
Kingston, Rhode Island, United States
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Keywords
transport
marketing
Semiotics
qualitative methods
imaginary
social imaginary
train
strategic communication