The Imaginary of Transportation. The journey to marketing and decision making for future transports.: Why is in important to research the contemporary imaginary of transportation and how to do it

Activity: Talks and presentationsTalks and presentations in private or public companies

Description

A sociological, semiotical and marketing approach to the problems of marketing communication related to new decisions concerning transport planning.

Seminar
Period19. Nov 201220. Nov 2012
Event titleThe Future of Transportation
Event typeSeminar
LocationKingston, Rhode Island, United States

Keywords

  • transport
  • marketing
  • Semiotics
  • qualitative methods
  • imaginary
  • social imaginary
  • train
  • strategic communication