Tell me who you are! The effectiveness of personalising online customer reviews

  • Bastian Popp (Speaker)
  • Horbel, C. (Speaker)
  • Bradley Wilson (Other)

Activity: Talks and presentationsConference presentations

Period27. May 2015
Event title44th Annual European Marketing Academy Conference: Collaboration in Research
Event typeConference
LocationLeuven, Belgium
Degree of RecognitionInternational