Social Network-Based Anti-Brand Communities Opposing Sponsors of Sport Teams

  • Bastian Popp (Speaker)
  • Horbel, C. (Speaker)
  • Claas Christian Germelmann (Other)

Activity: Talks and presentationsConference presentations

Period12. Sep 2015
Event titleEuropean Association for Sport Management Conference: Sport Management in the Digital Age
Event typeConference
Conference number23
LocationDublin, Ireland
Degree of RecognitionInternational