Same, But Different? Comparing the Effectiveness of Hotel Reviews in the Contexts of Facebook, Travel Communities and Tripadvisor

  • Horbel, C. (Speaker)
  • Bastian Popp (Other)
  • Herbert Woratschek (Other)

Activity: Talks and presentationsConference presentations

Period25. May 2016
Event title45th Annual European Marketing Academy Conference: Marketing in the age of data
Event typeConference
LocationOslo, Norway