Ph.D. seminar: Semiotics applied to Marketing Research

Bouchet, D. (Guest lecturer)

Activity: Talks and presentationsGuest lectures, external teaching and course activities at other universities


How a systematic use of the semiotic square can help you to do better research
Period11. May 2017
Held atIzmir University of Economics, Turkey


  • Methods
  • Qualitative Methods
  • Semiotics
  • Semiotic square
  • Values
  • Consumption
  • Communication
  • Lifestyles