Not Always the Same Story? Comparing the Effectiveness of Hotel Reviews in the Contexts of Facebook, Travel Communities, and Tripadvisor

  • Bastian Popp (Speaker)
  • Horbel, C. (Speaker)
  • Herbert Woratschek (Other)

Activity: Talks and presentationsConference presentations

Period12. Sep 201715. Sep 2017
Event title25th International Colloquium in Relationship Marketing
Event typeConference
Conference number25
LocationMunich, Germany
Degree of RecognitionInternational