No to the Sponsor! Nature and consequences of social media-based anti-sponsor-brand communities

  • Horbel, C. (Speaker)
  • Bastian Popp (Other)
  • Claas Christian Germelmann (Other)

Activity: Talks and presentationsConference presentations

Period13. May 2016
Event title20. Jahrestagung Arbeitskreis Sportökonomie e.V.
Event typeConference
LocationTübingen, Germany
Degree of RecognitionInternational