Networks in SME Internationalization- International B2B Sourcing and Marketing Without Foreign Languages

Elo, M. (Author)

Activity: Talks and presentationsConference presentations

Description

A longitudinal case study on a Greek SME in B2B -without foreign language capabilities- internationalizing while employing diaspora networks for international sourcing and export marketing
Period7. Jul 2020
Event titleAcademy of International Business (AIB)<br/>2020 Online Conference
Event typeConference
LocationMiami, United States
Degree of RecognitionInternational

Keywords

  • diaspora networks
  • language
  • B2B