Networks in SME Internationalization- International B2B Sourcing and Marketing Without Foreign Languages

Activity: Talks and presentationsConference presentations

Description

A longitudinal case study on a Greek SME in B2B -without foreign language capabilities- internationalizing while employing diaspora networks for international sourcing and export marketing
Period7. Jul 2020
Event titleAcademy of International Business (AIB)
2020 Online Conference
Event typeConference
LocationMiami, United States
Degree of RecognitionInternational

Keywords

  • diaspora networks
  • language
  • B2B