Marketing Semiotics. How to enlighten nuances by means of semiotic methods within the field of marketing

Bouchet, D. (Lecturer)

Activity: Talks and presentationsGuest lectures, external teaching and course activities at other universities

Description

An introduction to the principles and methods of semiotics and to the semiotic square

Seminar
Period26. Mar 2014
Event titlePh.d. Seminar
Event typeSeminar
LocationKingston, Rhode Island, United States
Degree of RecognitionInternational

Keywords

  • marketing
  • Semiotics
  • Communication
  • qualitative methods
  • strategic communication