Marketing Semiotics. How to enlighten nuances by means of semiotic methods within the field of marketing

Activity: Talks and presentations › Guest lectures, external teaching and course activities at other universities

Description

An introduction to the principles and methods of semiotics and to the semiotic square

Seminar
Period26. Mar 2014
Event titlePh.d. Seminar
Event typeSeminar
LocationKingston, Rhode Island, United StatesShow on map
Degree of RecognitionInternational

Keywords

  • marketing
  • Semiotics
  • Communication
  • qualitative methods
  • strategic communication