International Journal of Technology Marketing (Journal)

Brem, A. (Editor)

Activity: Editorial work and peer reviewEditor of research journalResearch

Description

International Journal of Technology Marketing (Editor-in-Chief, with E. Viardot)

IJTMkt proposes and fosters discussion on the advancement of marketing practice and theory, with emphasis on technology and technology intensive products. This perspective acknowledges the complexity and importance of linking technology and marketing issues, as well as the necessity of innovatively marketing technology and technology intensive products.
Period2010 - 2016
Type of journalJournal
ISSN1741-878X