How does the emergence and characteristics of the French “Gilets Jaunes” movement reveal a global social phenomenon regarding markets and consumption.

Bouchet, D. (Guest lecturer)

Activity: Talks and presentationsGuest lectures, external teaching and course activities at other universities

Period11. Jun 2019
Held atIzmir University of Economics, Turkey

Keywords

  • social change
  • Marketing
  • Globalization
  • consumer behaviour
  • Consumption
  • Identity