Globalization, Marketing, and the Future.

Bouchet, D. (Guest lecturer)

Activity: Talks and presentationsGuest lectures, external teaching and course activities at other universities

Description

Panel Discussion with Professor A. Fuat Firat from The University of Texas Rio Grande Valley
Period11. Jun 2019
Held atIzmir University of Economics, Turkey

Keywords

  • social change
  • Marketing
  • Globalization
  • consumer behaviour
  • Consumption
  • Identity