Complexity Undertaking and Respectful Interactions in Management and Business Research.: How to make active use of cultural differences to learn more, interact better and be more creative.

Bouchet, D. (Lecturer)

Activity: Talks and presentationsGuest lectures, external teaching and course activities at other universities

Description

Lecture in a Ph.d course organised by the Department of Marketing, University of Texas—Pan American

The key purpose of this seminar is to familiarize doctoral students attending the seminar in some depth about the state of knowledge regarding the effects of symbolic borders, as well as the acts and experiences of crossing them, on consumers and on marketing.
Period4. Aug 2014
Held atBorder Crossing. A Doctoral Seminar
Event typeSeminar
LocationEdinburg, TX 78539-2999 , United States
Degree of RecognitionInternational

Keywords

  • Globalization
  • Cultural Differences
  • Complexity Theory
  • Management
  • Marketing
  • Communication
  • Cross Cultural Communication